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A free Hot Fellas Bakery pop-up from And Just Like That is coming to NYC this week

A free Hot Fellas Bakery pop-up from And Just Like That is coming to NYC this week

Time Out10-06-2025
If you, too, have been hate-watching And Just Like That (the Sex and the City spinoff starring Sarah Jessica Park, Kristen Davis and Cynthia Nixon, but, annoyingly, not Kim Cattrall), these past few years, then you know of the existence of Hot Fellas Bakery, the fictional bakery opened in the Max series by Charlotte York's BFF Anthony Marentino (Mario Cantone).
Along with the usual baguettes and buns, though, Anthony's bakery also serves major cake—namely, hunky delivery men in inseams short enough to make Paul Mescal blush. And in celebration of the series' third season (which premiered on Max on Thursday, May 29), Hot Fellas Bakery is coming to life in NYC.
Open for two days only — Saturday, June 14 from 10 a.m. to 6 p.m. and Sunday, June 15 from 9 a.m. to 6 p.m. — at Librae Bakery in the East Village (35 Cooper Square), the immersive activation "transforms a fan-favorite gag into a carb-filled, cheekily branded experience," per organizers.
Wait, when did Hot Fellas start delivering cake? 😏 #LetsChatAJLT pic.twitter.com/bUQNibNiQT
— And Just Like That... (@AndJustLikeThat) February 23, 2022
Designed to mirror the Hot Fellas Bakery from the HBO series, the pop-up will include free house-baked breads and pastries and fresh coffee decked out in character-themed packaging. Outside of the complimentary snacks and sips (all available while supplies last), attendees can take home limited-edition Hot Fellas merchandise, exclusively designed by the pop-culture brand THNK1994. And the experience wouldn't be complete without the bakery's titular hunks, who will be on site for fun photo opportunities.
"One of the joys of working on 'And Just Like That…' is finding ways to bring the show's fan favorite moments into the real world," said Dana Flax, VP of Originals Marketing at HBO & Max. "Seeing fan-favorite Anthony's vision of hot bread, and even hotter men, come to life through the Hot Fellas bakery pop-up has been so much fun. It felt like a treat in more ways than one, and a natural way to give fans a taste of a story they love."
Can't make it in person to Hot Fellas this weekend? Max has also partnered with Grubhub and Seamless to deliver a supplemental stream-and-snack experience: New Yorkers can order a limited-edition Hot Fellas Bakery Bundle, which includes the same mouthwatering .
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Wildly incoherent, utterly flummoxing, blissful: how And Just Like That rewrote the rules of TV
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Wildly incoherent, utterly flummoxing, blissful: how And Just Like That rewrote the rules of TV

Sex and the City's divisive spin-off And Just Like That is set to end after three bizarre seasons and a deluge of critical contempt, with bemused fans losing it on Reddit, and articles about how the programme became a hate watch. There has been little heartache in the discourse after the announcement of the show's demise, the general consensus being: good. But to these people, I say – you're wrong! But also, I understand. There is always an element of fear in contemplating change, in engaging with the rapid advancement of modernity, and I would like to make the case for And Just Like That being a product of exactly that. It feels analogous to a comment a friend of mine once made during a conversation about the best oven pizzas, when someone posited Dr Oetker pizzas as a contender: 'It's delicious, it's something different, I don't know what it is … but it's not pizza.' This is how I feel about And Just Like That. It's a pleasure to watch, it's fun, it's compelling, I don't know what it is – but it's certainly not TV drama. And Just Like That is something new; I genuinely believe the show has reimagined what television drama is, and how we might engage with it. I wonder whether And Just Like That represents the end point of television drama's evolution into content – pure content, no longer a strictly narrative format. Many have wondered whether it was covertly written by AI, and I understand this line of thinking, as none of the characters behave like their original characters. In fact, they don't behave like human beings. The dialogue is bizarre (repeated references to comedian Che's 'comedy concert'), while the editing is flummoxing, unnatural and awkward; scenes are abandoned at peculiar moments, new storylines introduced four-fifths of the way into an episode, before quickly fizzling out. The camera moves in jarring sweeps. The minor characters have their own minor characters, and everyone gets a (ridiculous) storyline, with one episode even featuring a monologue by the assistant of the dad of one character, Lisa Todd Wexley. Recently, many pointed out that the show accidentally killed off her dad twice. Watching And Just Like That mirrors the jarring rush of scrolling through Instagram: a wildly incoherent, meaningless and disorienting experience that is distracting enough to ensure you come back for more. Perhaps part of what makes the show such a joy is that it feels as if you've entered a dream – right down to the fact that plotlines seem to be fuelled by a nonsensical dream logic that flows happily if illogically along. Sure, Charlotte experiences debilitating vertigo that has never been mentioned or referenced previously! Miranda suddenly throws Charlotte a karaoke party after mistakenly believing her dog has cancer – why not?! The closest experience I can liken watching And Just Like That to is a 'digital art museum' I visited on holiday in Tokyo. You moved between colourful inflated balls the size of zoo animals, and waded through calf-deep warm water, while DayGlo cherry blossoms were projected on to the walls. It was baby sensory play but for adults, and it was heaven. I think perhaps this is what And Just Like That is – a pleasurable sensory experience, intended to induce a sort of ASMR-like bliss. In my more generous moments, I wonder if some comment is being made, regarding an atomisation that occurs in late middle-age, or regarding the alienation these characters are experiencing as a symptom of being hideously rich, given their drifting apart from one another. Is its lack of narrative throughlineand absence of basic coherence mirroring the dislocating experience of life online? Unfortunately, I'm pretty certain it is not that controlled (Sarah Jessica Parker, lead actor and executive producer, doesn't even watch it). Either way, it has been a pleasurably mindless experience, and at a time in which I have received a very scary diagnosis for my son, I have welcomed my weekly lobotomy with full force. And when it comes back, as I'm almost certain it will, I will feel much the same about it as Donald Trump does about Coca-Cola: I'll still keep drinking that garbage.

Farewell Carrie Bradshaw, the imperfect radical
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Written by Gen-Xers, the show was completely free from therapy speak and introspection: Carrie only seems crazy in 2025. There are no howls of anguish, no what the fuck is wrong with me, as they move from dating disaster to dating disaster. Instead, they look outward and blame everyone else: Mr Pussy, the man who pooed with the door open. Human beings are still innately self-centred, still just as likely to drop their friends if they get a date, but these days we're required to perform empathy. Carrie annoys us because she unapologetically did what we're all desperately trying to avoid doing. Everyone identifies with her, but people want to be seen as more. The original Sex And The City columns, by Candace Bushnell, were written from a place of nihilism (she got a flat fee of $100k for the screen rights and has never made money from the shows) and are brilliant, and dark. Long before internet dating she asked, 'How did we get here?' 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Sarah Jessica Parker blasted over her 'world salad' answer to why SATC reboot And Just Like That... has been canned
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'You know you ride that decision and its hard to be definitive and to say it and it really makes no sense to a lot of people which I understand, why would you stop doing something that's successful and that is successful in that moment? 'And i think it's because of the profound affection for the job and for the show which is where Michael [Patrick King] and I were all those years ago when we stopped shooting the Sex and the City television series. View this post on Instagram A post shared by instylemagazine (@instylemagazine) 'It's the respect and the affection that we've given for the experience in totality that leads you to a decision like this that it's such an extraordinary job and you have to kind of honor it... but if you love something you know where to leave it sometimes 'I wouldn't have said back then that we would do a couple of movies and that four years ago or five years that Michael and I would get on the phone and say hmmm and he would feel the same... so who knows?' 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In trying to cater to everyone it resonated with noone… WTH happened with Miranda ffs. Fans were left baffled by the 'word salad' response 'Well that was some word salad that didn't illuminate much of anything. 'AJLT was anything but successful 'Girl, what? Said a whole of nothing. It's over been over it's ok to end things & admit the show ran its course.' Other fans praised the star for her emotional response writing: 'I love her. She's always so thoughtful in her answers. And I believe she really loves Carrie and the show, and the actors, and tries to make the best decisions. I'm still gutted it's finishing. 'I'm going to miss it! And I'm going to miss Sarah Jessica's magnificent acting!' Fans had bashed the show and its writers, with some even alleging And Just Like That... had 'ruined' the once-beloved characters from the original Sex and the City and critics calling it 'the worst show on television'. 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'It's with great gratitude we thank all the viewers who have let these characters into their homes and their hearts over these many years.' Samantha Jones actress Kim Cattrall notably did not return for the series full-time after a decade of bad blood with her castmates. The original show ran from 1998-2004 with two films in 2008 and 2010. AJLT was first announced in January 2021 - 11 years after the panned movie, Sex and the City 2. It introduced a host of new side characters including Lisa Todd Wexley (Nicole Ari Parker), Seema Patel (Sarita Choudhury) and Dr Nya Wallace (Karen Pittman). The series kicked off in explosive style with Big (Chris Noth) dying of a heart attack in the first episode. Noth was later edited out of the series after being accused of sexual abuse by four women - he denied all the allegations and has never been charged with any crime. 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But a source close to the show ridiculed the suggestion, claiming Ramirez's head had been 'on the chopping block since last season' because their character 'held no value anymore' and was 'annoying.' Cattrall had previously refused to ever reprise her fan-favorite role as the man-hungry publicist - having last played the character in much derided 2010 film, Sex and the City 2. It was claimed Cattrall had previously 'torpedoed' plans for a third Sex and the City film - but she later denied this. Cattrall shocked fans when it emerged she had filmed a secret cameo for the show's second season, which she did without interacting with any cast member.

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