220 Felda Entrepreneurs To Join Mega 3D Carnival
KUALA LUMPUR, July 26 (Bernama) -- A total of 220 entrepreneurs from the Federal Land Development Authority (Felda) will take part in the Mega 3 Dimensional Carnival (MK3D) from July 30 to August 3 at the Malaysia International Trade and Exhibition Centre (MITEC) here.
Felda director of community economic development, Datuk Muhammad Rizal Abdul Rahim, said the carnival aims to provide Felda entrepreneurs with opportunities to sell and promote their products, as well as explore new markets both domestically and abroad.
'We see strong market potential for Felda entrepreneurs' products not only within their schemes but globally as well.
'Through this carnival, entrepreneurs can showcase their products directly to visitors. This could open the door for future bulk orders, which is the outcome we are targeting,' he said during an interview on Bernama TV's 'Ruang Bicara Aspirasi Ekonomi' programme, themed 'Empowering the Community Economy', aired yesterday.
On July 24, Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi announced the launch of MK3D as a key initiative to consolidate various entrepreneurship programmes under a single, holistic platform.
He said the carnival integrates the Ministry of Rural and Regional Development (KKDW), Felda, and the Ministry of Entrepreneur Development and Cooperatives (KUSKOP) into a high-impact programme that also helps reduce government spending.
'It brings together three flagship initiatives—KKDW's Rural Entrepreneurs Carnival, Felda Settlers' Day, and KUSKOP's One District One Industry Showcase—as a strategic approach to rural development,' he said.
Muhammad Rizal also said Felda entrepreneurs have welcomed efforts by the agency to help promote their products online and across e-commerce and social media platforms.
'We now have avenues to market our products through our own channels, including websites and TikTok, to support our entrepreneurs.
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