BET taps Cam Newton for new sports talk show
BET is launching a sports talk show this fall hosted by NFL MVP Cam Newton and CBS Sports reporter Ashley Nicole Moss.
Why it matters: The network is betting on nostalgia and celebrity appeal to draw an audience.
The big picture: The weekly series, called "106 & Sports," will feature a lead story, celebrity interviews, fashion critiques, viral highlights, hot takes and debates.
It will be a spinoff of "106 & Park," a music-focused staple on the network from 2000-2014.
Friction point: The announcement of the series during Monday night's "BET Awards" received a lukewarm reaction from fans.
Behind the scenes: "106 & Sports" will be filmed in front of a live studio audience in Newton's hometown of Atlanta.
The former Carolina Panthers and New England Patriots quarterback has made several appearances as a commentator on ESPN and hosts two talk shows on his YouTube channel.
SpringHill, the studio within Fulwell Entertainment owned by LeBron James and Maverick Carter, will produce the show.
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