Roku now even CHEAPER than Fire Stick after rare UK price cut – exact models discounted with free TV channels built-in
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ROKU has slashed the price of its latest streaming stick, making the brand even cheaper than the fire stick.
A slew of the brand's products have seen their prices reduced as the company looks to streamline viewers' experience.
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Roku's streaming sticks have seen their prices slashed
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The device allows you to wirelessly connect with your TV
Credit: Roku
Previously, the only Roku boxes available in the UK were the large Express models.
However, the brand has swapped the models for lighter streaming sticks, similar to the ones used by its streaming rivals.
The boxes had to be plugged into your TV and balanced on a nearby flat surface and often meant you needed to have cables dangling between the device and your TV.
However, Roku launched the Streaming Stick (HD) and Streaming Stick Plus in June.
The Streaming Stick 4K was launched in 2021 and remains on the market.
All three of these devices simply plug into your TV's HDMI and the two newest models can run off USB power.
Now, Roku has slashed the price of the products and you could save a huge amount of money.
The HD streaming stick was £29.99 and now costs just £24.99, though it has older WiFi standards and half the RAM of the other sticks.
The Roku Streaming Stick Plus costs just £29.99, after previously costing £39.99
Meanwhile, Roku has reduced the cost of its Streaming Stick 4k to just £44.99.
Roku reveals brand new streaming stick TV device packed with free channels
The Amazon Fire TV Stick, costing £25.99, is now slightly more expensive than the cheapest Roku option.
The news comes after Amazon Fire Stick users hit back after a major overhaul.
A trial update saw viewers top apps moved to a dedicated row on the home screen.
Also, users will be able to see their top 10 favourite selections instead of their top six.
However, users have described the Fire Stick update as 'disappointing and unacceptable'.
One raged: "I no longer trust Amazon on anything.
"Therefore, I finally broke down and bought a Homatics box."
A second weighed in: "With that layout it's not a streaming device anymore."
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