Instagram adds reposts, friends tab and map — But not everyone's happy
Here's a breakdown of what's new and how users are reacting.
What is the new Instagram map?
Instagram's new Map feature lets users explore location-based content, such as Reels, posts, Stories, and Notes. Content from users who opt in will appear on the map for 24 hours.
Location sharing is optional, and users can choose who sees their location:
Friends – Followers who follow you back
Close Friends – A custom list also used for exclusive Stories
Only These Friends – Specific followers selected individually
No One – Keeps your location private
The map appears at the top of your DM inbox, near Instagram Notes. It's currently available in the U.S. and will roll out globally soon.
What are Instagram reposts?
Instagram now allows users to repost public Reels and posts, similar to TikTok's and X's features. To repost:
Tap the new repost button (between the comment and share icons)
Add an optional note using the thought bubble that pops up
Reposted content appears:
In a dedicated Reposts tab on your profile
In your followers' feeds as a recommendation
What is the 'Friends' tab?
The new Friends tab for Reels shows content your friends are interacting with — including Reels they've liked, commented on, or reposted. Users can choose whether their activity shows up in this tab. It can be toggled off in Settings under 'Activity in Friends Tab.' The feature is now live globally.
How are Instagram users reacting?
Reaction online, so far, have been largely negative. Many users say the features copy other platforms:
Snapchat has offered location sharing for nearly a decade
X (formerly Twitter) has long had a repost (retweet) function
The Friends tab resembles TikTok's Following feed
Other users are concerned about privacy and safety, especially with the Map feature. Despite Meta's claim that location sharing is optional and includes enhanced protections for teens, some fear the risks of sharing real-time locations publicly.
This article originally appeared on Rochester Democrat and Chronicle: Instagram adds reposts, friends tab and map — But not everyone's happy
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