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100-year-old woman reacts to AI-generated video of late husband

100-year-old woman reacts to AI-generated video of late husband

CTV News2 days ago
A 100-year-old woman in Argentina reacts as an AI-animated photo of her late husband moves more than 30 years after he died.
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Netflix says it used GenAI in Argentine TV series
Netflix says it used GenAI in Argentine TV series

CTV News

time4 hours ago

  • CTV News

Netflix says it used GenAI in Argentine TV series

Martin Oesterheld holds an English version of sci-fi comic, "The Eternaut," written by his grandfather Hector Oesterheld, during an interview in Buenos Aires, Argentina, Tuesday, May 13, 2025. (AP Photo/Rodrigo Abd) LOS ANGELES -- Netflix said on Thursday that it used generative artificial intelligence to produce visual effects that appeared for the first time on screen in one of its original series, employing a technology that has been a source of anxiety throughout Hollywood. Co-CEO Ted Sarandos hailed AI as 'an incredible opportunity to help creators make films and series better, not just cheaper.' Sarandos offered the example of Argentine science-fiction series 'El Eternauta (The Eternaut),' where the creators wanted to show a building collapsing in Buenos Aires -- a visual effect that would have been beyond the project's budget. The creative team partnered with Eyeline Studios, a production innovation group within Netflix, to make the dramatic scene with the aid of AI. 'That VFX sequence was completed 10 times faster than it could have been completed with visual traditional VFX tools and workflows,' Sarandos said during the company's second-quarter investor call. 'And also the cost of it would just wouldn't have been feasible for a show in that budget.' Sarandos said the sequence is the first GenAI final footage to appear on screen in a Netflix original series or film. AI has become a flashpoint in Hollywood since the labour unrest of 2023, which resulted in new guidelines for the use of the technology. The main concern is that AI could replace the work of humans. Co-CEO Greg Peters said Netflix may find other ways to leverage generative AI to improve the user experience -- including offering viewers the ability to use spoken words to find something to watch. 'Saying 'I want to watch a film from the '80s that's a dark psychological thriller,' (and getting) some results back ... you just couldn't have done in our previous experiences,' said Peters. 'So that's super-exciting.' Advertising represents another opportunity for generative AI, Peters said, as brands and marketers seek to create compelling content. 'We think these generative techniques can decrease that hurdle iteratively over time and enable us to do that in more and more spots,' said Peters. By Dawn Chmielewski and Lisa Richwine (Reporting by Dawn Chmielewski in Los Angeles; Additional reporting by Lisa Richwine in Los Angeles; Editing by Matthew Lewis)

5-star resort Rosewood Mandarina blends luxury and innovation with SONIFI technology
5-star resort Rosewood Mandarina blends luxury and innovation with SONIFI technology

Globe and Mail

time3 days ago

  • Globe and Mail

5-star resort Rosewood Mandarina blends luxury and innovation with SONIFI technology

, July 15, 2025 /CNW/ -- With the opening of the new luxury resort Rosewood Mandarina, guests get five-star accommodations that include best-in-class guest engagement technology from SONIFI. SONIFI's in-room technology is customized to match the thoughtfulness of all touchpoints throughout Rosewood Mandarina Located on the west coast of Mexico in the Riviera Nayarit, Rosewood Mandarina is nestled in a unique landscape of lush mountains, sprawling flatlands and pristine beachfronts. It's the fourth property in Mexico for Rosewood Hotels & Resorts that opened this spring as a sanctuary where nature, culture and adventure converge. With SONIFI's interactive TV platform in each of the 134 suites, guests can not only access thousands of streaming apps via SONIFI's patented STAYCAST solution, they also get an insider's look at everything the resort has to offer. With customized smart on-screen experiences, guests can explore activities like ziplining, surfing, golfing, horseback riding at the Mandarina Polo & Equestrian Club, and dozens of free fitness and wellness videos. They can also get a look at the curated cuisines of the resort's signature restaurants and luxury offerings of the on-site spa, and easily book reservations throughout their stay. "The Rosewood team truly understands the value of an interactive system for guests, and what it can do to elevate experiences at their properties," said Shivan Sihota , Vice President of SONIFI Mexico and International. "It's the entertainment and convenience guests look for, paired seamlessly with the branding and promotions an exquisite getaway like Rosewood Mandarina deserves. We're proud to partner with Rosewood at this property and as they expand their presence in Mexico , redefining what an extraordinary guest experience can be." About SONIFI SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming, in-room entertainment and telephony services. Learn more about SONIFI Mexico at

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