American Eagle breaks silence on Sydney Sweeney jeans ad controversy
After days of discourse about the ad campaign starring the "Euphoria" actress, the clothing retailer spoke out in an Instagram post shared Aug. 1.
"'Sydney Sweeney Has Great Jeans' is an always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way," the statement read. "Great jeans look good on everyone."
The company's clarification was aimed at critics who called the promotional blitz a veiled attempt to endorse eugenics.
A post shared by American Eagle (@americaneagle)
In one of several videos for the campaign, Sweeney, clad in a denim-on-denim fit, dabbles in some word-play, telling cameras: "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color."
"My jeans are blue," Sweeney said during the ad.
This story is developing.
Contributing: Anna Kaufman
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