ServiceNow Consultancy CoreX Signals Next Phase of Enterprise Growth Through Rebrand

Business Wire

3 days ago

RADNOR, Pa.--(BUSINESS WIRE)--CoreX, a next-generation ServiceNow consultancy, is marking a strategic evolution reflecting the firm's transformation from a specialized boutique to a major global player in the enterprise ServiceNow consulting market. Today, the company, which now maintains offices on three continents, announced a global rebrand, coupled with brand sunsets of its two recent acquisitions, ITS Partners and Volteo Digital.
"Enterprises want the depth of expertise they associate with major consultancies, but they also want the responsiveness and innovation they get from specialists. The CoreX brand represents our ability to deliver both." - Rick Wright, CEO, CoreX Share
An Elite ServiceNow Partner, CoreX now sits as one of the top 5% of all ServiceNow partners for total certifications, platform capabilities, and innovative, industry-first offerings. The announcement timing reflects the company's confidence that its combination of strategic acquisitions and proven leadership has built a consultancy capable of delivering 'Big Four' firm capabilities, while maintaining the agility and specialized client focus that have driven its rapid growth, led by one of the most experienced ServiceNow leadership teams in the ecosystem.
'The new CoreX digital identity represents where we are today, and where we're heading,' said Meghan Lockwood, co-founder and Head of Marketing and People, CoreX. 'We've evolved from a specialized practice to a comprehensive ServiceNow consultancy that can compete on any engagement while maintaining the client intimacy and innovation that larger firms often struggle to deliver.'
Proven Leadership Validates Market Position
The firm's rebrand is supported by a leadership team (from the founders to newly acquired executives) with collective ServiceNow experience that spans the platform's entire evolution and reflects deep functional and industry expertise across global markets.
CoreX's executive team includes some of the most respected names in the ecosystem, each bringing a unique perspective that has shaped the company's ability to deliver at scale while maintaining agility and innovation.
CEO Rick Wright brings three decades of technology transformation experience, including deep involvement in ServiceNow's evolution from emerging platform to enterprise standard. At KPMG, he built the first Systems Integrator ServiceNow practice in 2010, and later served as global leader for ServiceNow's professional services and customer success organizations from 2018 through 2022. His reputation as a trusted advisor among CIOs and his ability to translate technical capabilities into clear business value have been central to CoreX's ability to secure and deliver complex, enterprise-scale engagements.
Ross Rexer, Head of Service Delivery, brings a comprehensive understanding of both ServiceNow strategy and implementation. His background working at an executive level with ServiceNow partners since 2010 and serving as a global leader on ServiceNow's Customer Outcomes team has proven instrumental in acquisition integration and delivery scalability across the organization.
Meghan Lockwood, Co-Founder and Head of Marketing and People, has established herself as a strategic force in ServiceNow practice development. Her operational excellence approach and experience scaling ServiceNow capabilities across Fortune 500 organizations provide the foundation for CoreX's ambitious growth plans. She previously served on the executive team at Acorio, where she helped lead a $7M to $50M growth trajectory and post-acquisition integration into a global IT leader.
Steven Dabrowski, Co-Founder, Finance and Supply Chain Advisory, leads solution architecture for some of CoreX's most complex Source-to-Pay transformations. His technical insight and advisory experience position CoreX as a strategic partner to finance, procurement, and operations leaders tackling ERP modernization.
Eric Jones, Head of Global Sales, brings a consultative, outcomes-driven approach to client relationships from his decade-plus in sales leadership across the ServiceNow ecosystem, including stints at KPMG and Cask. His leadership ensures strategic alignment between client needs, platform potential, and CoreX's unique delivery capabilities.
Together with their new peers from recent acquisitions (listed below), this executive bench validates CoreX's position as a premier consultancy capable of delivering the capabilities of a global systems integrator while maintaining the innovation and client intimacy of a specialist firm.
Strategic Acquisitions Drive Comprehensive Capabilities
The CoreX rebrand follows a series of strategic acquisitions that have expanded the firm's ServiceNow disciplines while maintaining quality and cultural fit. Rather than pursuing scale through large acquisitions, the company has focused on targeted acquisitions that bring specific platform expertise and proven client relationships, and will continue to do so.
This acquisition strategy has enabled CoreX to rapidly develop comprehensive ServiceNow capabilities across multiple business functions while avoiding the integration challenges that often diminish the value of consultancy mergers. Each acquired team maintains its specialized focus while contributing to the firm's broader transformation capabilities.
Fritz Byam, Head of Industrial Solutions and former CEO of ITS Partners, brings deep expertise in manufacturing, operational technology, and asset management. His leadership is shaping CoreX's go-to-market strategy for industrial transformation, which is a growing focus area for global enterprises modernizing legacy operations.
Fernando Gordoa, President and General Manager for Latin America & Iberia and former CEO of Volteo Digital, is leading CoreX's expansion into international markets and brings deep operational expertise, entrepreneurial leadership, strategic thinking, and a proven track record scaling ServiceNow delivery across global markets.
Monica Hidalgo, Head of Global Center of Excellence and Managed Services (who was recently named one of the Top 50 Global Leaders in AI by Channel Insider), drives global delivery innovation, governance, and solution design, and orchestrates cross-functional teams dedicated to accelerating customer success through ServiceNow-powered digital transformations.
Jay Wigard, Head of Innovation and AI Strategy, ensures technical alignment across the company's solution portfolio. His focus on modern architectures, innovation strategy, and cross-workflow enablement is critical to CoreX's ability to help clients scale the Now Platform enterprise-wide.
Coming to CoreX through the acquisitions of Volteo and ITS Partners, these leaders now sit on the CoreX Global Leadership team and are influencing future acquisitions based on the CoreX portfolio. The firm's approach of identifying complementary capabilities rather than competitive overlaps has created a model for sustainable expansion in the specialized consulting market.
Market Timing and Competitive Landscape
The rebrand comes at a pivotal moment for the ServiceNow ecosystem, as enterprises accelerate AI-driven automation initiatives and seek consultancies capable of managing complex, multi-workload implementations. CoreX's positioning as a specialized firm with comprehensive capabilities addresses a growing market demand for alternatives to traditional large consultancy models.
"Enterprises want the depth of expertise they associate with major consultancies, but they also want the responsiveness and innovation they get from specialists," Wright said. "The CoreX brand represents our ability to deliver both."
The consulting landscape for ServiceNow has become increasingly sophisticated as the platform has evolved beyond ITSM into enterprise-wide business automation. CoreX's rebrand reflects its readiness to handle these complex transformations while maintaining the client relationships and cultural agility that have driven its growth.
ServiceNow Ecosystem Impact
The firm's combination of proven leadership, strategic acquisitions, and comprehensive capabilities creates a new model for how specialized consultancies can scale while maintaining their core advantages. The rebrand also signals CoreX's intention to play a larger role in ServiceNow ecosystem development, with the firm's leadership team actively contributing to platform evolution discussions and best practice development.
About CoreX
Founded in 2023 by ecosystem veterans, CoreX is a global ServiceNow consultancy specializing in business-focused transformation that unlocks hidden value from the Now Platform. Backed by unmatched industry leadership, extensive functional experience, and the most seasoned ServiceNow team in the ecosystem, CoreX delivers strategic guidance and AI-enabled innovation to power sustained success. Learn more at www.corexcorp.com.