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Zawya
15 hours ago
- Zawya
60% of UAE travellers use AI for trip planning: ATM report
Travel technology is transforming the industry globally, changing how travellers plan, book, and experience their journeys. 60 per cent of travellers in the UAE trust Artificial Intelligence (AI) to manage every aspect of their trips, compared to 48 per cent of travellers in other countries. This figure is predicted to rise as technology becomes more integrated into consumer habits, according to a recent report by Tourism Economics on behalf of Arabian Travel Market (ATM). According to the report, AI is becoming a key tool for travellers planning trips to the Middle East. Nearly six in ten have used AI for travel planning, with 21 per cent using it before their most recent trip. As AI adoption grows, it is expected to play an increasing role in delivering personalised recommendations and booking experiences for tech-savvy travellers. The research also confirmed that travel firms are harnessing AI to enhance customer service and drive economic impact. In line with the digital transformation within travel and tourism, ATM 2025 provided a platform for experts across the technology, hospitality and events industries to discuss the implications for human connection as AI-powered tools, personalised service platforms, and data-led design become more prevalent. Speaking during the event, Amy Read, VP Innovation at Sabre Hospitality, said: 'It is important to recognise that human connection is at the core of hospitality. When we think about innovation within hospitality, we try to find ways that amplify those key moments, rather than replace them. We want to free up staff time so that they can engage in more meaningful interactions.' Read acknowledged that it is vital for the industry to recognise that technology has changed guests' expectations of hospitality providers as they now seek instant gratification and swift responses. This has led to the development of innovative solutions such as SynXis Concierge AI, which uses generative AI to transform customer service for hoteliers, providing immediate, detailed, and accurate responses to specific queries, reducing the reliance on individual staff knowledge and ensuring consistent, high-quality service around the clock. Other examples include Miral's AI concierge, Majd Al, which is utilised at attractions such as Yas Bay Waterfront and Ferrari World Yas Island in Abu Dhabi. The service offers tailored suggestions based on individual preferences, helping visitors maximise their experience. Fellow panellists agreed that human-centric innovation begins with understanding consumer behaviour, with organisations like Almosafer adopting a co-creation approach, developing tools based on customer pain points. Similarly, travel agent platform Expedia TAAP builds technology informed by insights from travel agents themselves, ensuring that its tools are aligned with customer needs and are usable. Meanwhile, the rise of AI in the business events (MICE) sector is delivering significant gains in efficiency and insight. With the global meetings and events industry set to reach $945 billion in 2025 and projected to exceed $2.3 trillion by 2032, the need for scalable, intelligent tools has never been greater. Data-led personalisation is now critical to driving attendee engagement and loyalty, with AI helping to automate sourcing, translate content in real time, and generate tailored event experiences. However, speakers were united in warning against over-reliance on technology at the expense of authenticity. As AI becomes central to personalising travel experiences and improving operational efficiency, it does not replace human roles but rather reshapes them, encouraging organisations to realign talent towards more meaningful, guest-focused interactions. Ultimately, as event planners and travel providers aim to create experiences that resonate, the consensus remains that human connection must stay central to every digital advancement. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, commented: 'When it comes to travel and tourism innovations, the most effective technologies are those that amplify human interactions, improve efficiency and respond directly to customer needs. The industry has a shared commitment to responsible innovation by placing people at the centre of every technology solution.' Copyright 2025 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (


Arabian Business
16 hours ago
- Arabian Business
UAE travellers rely on AI to plan trips as industry eyes $2.3 trillion market
UAE travellers are embracing artificial intelligence (AI) for trip planning at higher rates than global peers, with 60 per cent trusting AI to plan every aspect of their journeys compared to 48 per cent of travellers in other countries. According to a Tourism Economics report commissioned by Arabian Travel Market (ATM), the global meetings and events industry is projected to exceed $2.3 trillion by 2032, up from an expected $945 billion in 2025. UAE travellers trust AI trip planning Nearly six in ten travellers have used AI for travel planning, with 21 per cent using it before their most recent trip, the report found. AI adoption is expected to rise as technology becomes more embedded in consumer habits. Amy Read, VP Innovation at Sabre Hospitality, said: 'It is important to recognise that human connection is at the core of hospitality. When we think about innovation within hospitality, we try to find ways that amplify those key moments, rather than replace them. We want to free up staff time so that they can engage in more meaningful interactions.' Read explained that technology has changed guest expectations, with travellers now seeking instant gratification and swift responses. AI implementations include Miral's AI concierge, Majd Al, deployed at Abu Dhabi attractions including Yas Bay Waterfront and Ferrari World Yas Island, offering tailored suggestions based on individual preferences. Travel companies are adopting customer-focused approaches to AI development. Almosafer uses a co-creation approach, developing tools based on customer pain points, while Expedia TAAP builds technology informed by insights from travel agents. In the business events sector, AI is delivering efficiency gains as the industry scales. Data-led personalisation is becoming critical for attendee engagement, with AI helping automate sourcing, translate content in real time, and generate tailored event experiences. Industry speakers warned against over-reliance on technology at the expense of authenticity, emphasising that AI should reshape rather than replace human roles. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: 'When it comes to travel and tourism innovations, the most effective technologies are those that amplify human interactions, improve efficiency and respond directly to customer needs. The industry has a shared commitment to responsible innovation by placing people at the centre of every technology solution.' ATM Travel Tech expanded by over 26 per cent in products showcased at the 2025 edition. ATM 2026 will take place May 4-7 in Dubai.


TECHx
21 hours ago
- TECHx
Smart Travel Tech Gains Momentum at ATM 2025
Home » Smart Sectors » Travel & Hospitality » Smart Travel Tech Gains Momentum at ATM 2025 Smart Travel technology is transforming the global tourism industry, changing how travellers plan, book, and experience their journeys. A new report by Tourism Economics on behalf of Arabian Travel Market (ATM) revealed that 60% of travellers in the UAE trust Artificial Intelligence (AI) to manage every aspect of their trips. This is higher than the 48% reported in other countries. The report predicts further growth as technology becomes deeply embedded in consumer behaviour. AI is emerging as a vital tool for those planning trips to the Middle East. Nearly six in ten travellers have used AI for travel planning, with 21% using it before their most recent trip. The research highlighted: AI's role in offering personalised recommendations and booking experiences Travel firms using AI to improve customer service and drive economic growth ATM 2025 served as a platform for discussions on digital transformation in travel and tourism. Experts from technology, hospitality, and events sectors shared insights on AI-powered tools, personalised platforms, and data-driven solutions. Amy Read, VP Innovation at Sabre Hospitality, emphasised that technology should enhance, not replace, human connection in hospitality. She noted that innovation should amplify key moments and free up staff for more meaningful guest interactions. Read added that guest expectations have evolved. Today's travellers expect instant responses, leading to tools like SynXis Concierge AI. This generative AI solution supports hoteliers by offering immediate, accurate responses and reducing reliance on individual staff knowledge. Another innovation is Miral's AI concierge, Majd Al, used at Yas Bay Waterfront and Ferrari World Yas Island in Abu Dhabi. It provides personalised suggestions based on individual visitor preferences. Other organisations, like Almosafer and Expedia TAAP, are building tools based on consumer pain points. This user-driven design ensures their technology aligns with real customer needs. AI is also reshaping the business events (MICE) sector. With the global meetings and events industry expected to reach USD 945 billion in 2025 and over USD 2.3 trillion by 2032, scalable AI tools are in high demand. AI now helps automate sourcing, translate content, and generate tailored event experiences. Despite these advances, experts warned against over-reliance on AI. They stressed that technology should support, not replace, authentic human engagement. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, stated that the most effective technologies improve efficiency and amplify human interactions. She underlined the industry's focus on responsible innovation by keeping people at the heart of tech solutions. ATM Travel Tech saw over 26% growth in showcased products this year, highlighting the sector's expansion. ATM 2026, set for 4–7 May, will further explore technologies shaping the future of smart travel.