Irn-Bru submits plans to transform The Kelpies into unicorns in new campaign
Irn-Bru has lodged plans to transform The Kelpies into unicorns each spring as part of a campaign for its limited edition flavoured soft drink.
To celebrate the launch of its Unicorn Tears flavoured limited edition Irn Bru Xtra, the drinks giant has submitted the proposal to Falkirk Council's Local Development Plan 3 consultation, to mount 15-foot horns onto The Kelpies every year on World Unicorn Day.
The proposal comes complete with detailed CGI artwork showing how the sculptures would look with their facelift.
Fronting the Kelpies campaign is the star of Irn-Bru's latest advert, Kelly, which gives a behind-the-scenes look at life on Greetin' Acres Unicorn Tear Farm.
The mythical beasts have been Scotland's official national animal since the 1500s. Irn Bru Kelly fronts campaign to transform Kelpies into unicorns every year Irn Bru
Kenny Nicholson, head of brand at Irn-Bru said: 'The Kelpies are one of the most inspiring sculptures in the UK – an incredible feat of engineering and creativity – so we think they're the perfect spot to celebrate Scotland's most legendary animal.
'By crowning them with a unicorn horn every World Unicorn Day, we can help tell the story of Scotland's centuries-long love affair with the unicorn – from royal seals and ancient coins, all the way to cans of Irn-Bru Xtra's new Unicorn Tears flavour.
'And of course, every drop of our new Irn-Bru Xtra Legend Edition is made with Unicorn Tears, freshly collected at Greetin' Acres – so now feels like the perfect time to give Scotland's unicorn the horn it deserves.'
The new Legend Editions 330ml cans also include a Nessie Nectar flavour – 'lovingly milked' from the Loch Ness Monster herself.
Both new flavours are available in supermarkets and convenience stores across the UK, sold as eight packs or individual cans.
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