Quartile Launches Pro Suite: Unlocking AMC Audience Targeting on Sponsored Campaigns, Market Intelligence, and More
NEW YORK, May 28, 2025 /PRNewswire/ -- Quartile, the world's largest retail media optimization platform, proudly announces the launch of Quartile Pro Suite, a comprehensive upgrade designed to provide brands with an unrivaled competitive advantage in Amazon advertising. This next-generation platform integrates advanced and scalable audience targeting powered by Amazon Marketing Cloud (AMC), real-time market intelligence, and a conversational AI assistant to empower brands with unparalleled precision and performance.
Revolutionizing Retail Media with Pro Suite
Quartile Pro Suite introduces a trio of powerful tools:
AMC Audiences for Sponsored Campaigns: Advanced, hyper-specific audience targeting for Amazon Sponsored Campaigns, powered by AMC. Leverage precise audience segments with hyper-targeted campaigns at scale with Quartile's intelligent, algorithm-driven bidding.
MarketIQ: Actionable market intelligence and competitive benchmarking in the Quartile platform, offering brands a centralized view of category performance, competitor analysis, and keyword opportunities.
AI Data Assistant: An intuitive conversational AI assistant that transforms performance data into actionable insights faster, providing easy-to-understand answers, new data visualizations, and exportable files.
'The launch of Quartile Pro Suite marks a significant milestone in our mission to empower brands with cutting-edge tools for retail media success,' said Daniel Knijnik, CEO and Co-Founder of Quartile. 'By integrating advanced audience targeting, market intelligence, and easy to use AI tools, we're turning raw data into real performance.'
Driving Measurable Results
Early adopters of Quartile Pro Suite have reported substantial improvements in campaign performance leveraging AMC Audiences for Sponsored Campaigns: One health supplement brand experienced a 57% increase in conversion rates by targeting a newly identified micro-audience segment unlike their typical customer base.
Another coffee brand saw a 120% increase in conversion rates and a 55% reduction in Advertising Cost of Sale (ACoS) through the implementation of AMC-powered micro audiences on their sponsored campaigns.
Lastly, another eyewear company achieved a 94% increase in new-to-brand sales by focusing on an audience crafted completely with brand-new shoppers based on market-wide intelligence.
Availability
Quartile Pro Suite is now available to all existing Quartile clients as an upgrade. Brands not currently partnered with Quartile can request a demo to explore how Pro Suite can enhance their retail media strategies.
For more information, please read our release blog or to schedule a demo, visit Quartile.com.
About Quartile
Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through patented AI technology and unmatched expertise, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding $2 billion. The award-winning platform covers major marketplaces and ad channels for optimal reach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers.
Media Contact:
Cathy Nguyen
Associate Director of Marketing
[email protected]
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