Rocket Mobile Tops List Of Lowest Priced Plans In Latest ComCom Report
Based on price per GB, Rocket Mobile's unlimited data plans were ranked first, second, fourth and sixth in the list, beating out the big players by a fair margin.
Head of Rocket Mobile NZ, James Whittome, says the report really reinforces the brand's best value position within the NZ mobile market.
'We've already won Best Value Mobile Provider at the NZ Compare Awards for the past two years. Having all four of our unlimited plans ranked at the top of this ComCom list really highlights how other providers are overcharging consumers for mobile data.'
The annual report, which looks at the state of Aotearoa's telco sector, found that even though Mobile Virtual Network Operator (MVNO) market share had increased by 61 percent year on year, it still only comprised 2.5 percent of total mobile connections.
At the same time, MVNOs typically offer the same inclusions for lower prices than the Mobile Network Operators (MNOs). Despite the potential savings consumers can make by switching providers, the report also found that 63 percent of Kiwis have been with the same provider for over 5 years, up from 60 percent the previous year. Only 5 percent of Kiwis had switched providers in the last 12 months.
'Cost of living is at the forefront of Kiwis' minds at the moment, so switching to a better value plan should be a no brainer. Yet there's still a misconception that it's a difficult process.'
'The only way we're going to see some real change and more competitive prices in the mobile market is if more consumers move to MVNOs like us. Since we launched, we've already seen some big telcos respond by slightly increasing data inclusions on selected plans, but overall they're still relying on inertia to keep the status quo.'
'This ComCom report should be a wakeup call to Kiwi consumers that they're still paying too much for their data, and there's no reason to keep it that way when you can switch and get the same or even more, for less money.'
With rising mobile data usage rates, Whittome is confident more consumers will consider MVNOs for lower cost mobile plans, especially when technologies like eSIM enables easy switching within minutes.
All of Rocket Mobile's plans are eSIM ready, new customers can bring their number for free and sign up with no credit checks, contracts or early termination fees.
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