
Bride leaves her groom and guests to have a haircut in the middle of her wedding day - before emerging with a drastically different evening look
Within a 30-minute window, newlywed Elly frantically touched up her makeup while hairdresser George Curran - the stylist behind Sofia Richie 's bob - chopped and styled her locks.
In a now-viral video posted by the bride's makeup artist Katie Daisy, UK-based Elly can be heard saying: 'Not as short as Sofia, because I want something a bit different. I'm starting my own style.'
Katie wrote: 'Anyone want some tequila? A second look in 30 minutes. The most iconic bride Elly. I would expect nothing less - the best energy.
'The wedding day look was a soft, romantic pink-toned look with a chic up do.
'For the evening, we changed into a bronzed look with nude lip paired with her very own "Elly" bob… by the hair stylist who cut Sofia Richie's bob.'
As the nuptials were well underway, the alcohol was flowing and a tipsy Elly kept her glam squad entertained during the quick makeover.
'I don't know why I'm doing this,' she giggled. 'I got peer pressured into this. I feel a bit sick.'
At the first chop, Elly exclaimed: 'Oh my god, that felt like a lot. My mum's going to kill me.'
Sipping tequila shots all the while, Elly said: 'I really regret this. If I don't like it, can you give me free hair extensions next week?'
But the final reveal proved worth the wait, with stylist George working soft, textured curls into the long bob.
Katie also captured the moment in which the groom saw his wife's new hair for the first time as she came down an ornate wooden staircase. Beaming, he shouted: 'Oh my god!'.
For confused viewers, makeup artist Katie clarified that Elly's new look was entirely planned and consensual and not, in fact, the product of the booze-filled ceremony.
'Elly was going to cut her hair before the honeymoon,' she wrote. 'Hair and makeup were given 30 minutes for the look change, we made it work, hence why all hands were on deck.
'Elly missed no more of her wedding party than any other bride would have done.'
But the drama of the makeover was not lost on Elly herself, who asked in another video: 'Do you think it's a bit extra that I'm cutting my hair for my look?'
To which Katie responded: 'You only have one wedding day.'
Viewers, however, were divided. While many felt that Elly's decision was 'iconic', others deemed it a waste of time.
One admirer asked 'Who is this queen?' while another called it an 'absolutely stunning transformation'.
Many praised Elly's spontaneity, with one person writing: 'This is brave, no matter what I do to my hair it takes me a good week to get used to it. You looked beautiful!'
Another wrote: 'Stunning! I love the final look. At first I was like "oh no, why cut it?" but it actually makes her face pop!'
'Who is this? I'm obsessed with her,' one commenter added.
But some sceptics expressed concern about the time Elly spent away from her wedding guests.
'How much of your wedding did you miss out on to do this?' asked one, while another said: 'It's pretty but such a waste of time when you could be enjoying your day with your partner, friends and family.'
Viewers were divided over Elly's decision, with many arguing she missed out on valuable time with her loved ones
Before artist Katie clarified that Elly was more than comfortable with the move, commenters felt she might have been too tipsy.
'I think the tequila is in full effect,' wrote one, while a second added: 'Not sure this was a completely informed decision. Looks great.'
But the majority of responders saw the light-hearted side of things.
'This is such a good idea,' one person said. 'If you want a big hair change before the wedding do it for the second part in case you regret it.
'But also it gives you the chance to do it and still get wedding pictures with it. This was definitely worth it, she looks stunning!'
Although Elly's wedding day choices are likely too bold for most other brides, she pulled off the last-minute move marvelously.

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