A cult favorite soda brand just launched a new flavor and one sip takes you back to the '90s

Irish Daily Star

24-04-2025

Culture Pop, a health-focused soda brand, has unveiled a new grape juice soda flavor.
The new soda is poised to quench consumers' thirst and serve as a refreshing pick-me-up for the warmer months ahead. Its release coincides with the
growing interest in gut health
and
increasing scrutiny over alarming ingredients
, following
the World Health Organization's link between Aspartame, a popular sweetener found in diet sodas, and cancer
.
This healthier alternative to traditional grape juice contains 20% real fruit juice and is enriched with probiotics to promote gut health, according to Culture Pop, which describes its products as "if soda grew on trees."
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Processed foods with refined sugars, such as sodas and candy, are under attack from the Trump administration's "Make America Healthy Again" under the controversial leadership of Robert F. Kennedy Jr., leading two states to propose legislation to ban the sweets.
Pop Culture's grape soda is now available nationwide at major retailers like
Target
, Whole Foods, and
Amazon.
Designed to satisfy the cravings of '90s babies, the new flavor has been promoted with eye-catching images that pay homage to the decade, featuring iconic references like the Olsen twins, Tamagotchis, Grape-flavored Bubble Tape gum, and more.
The soda flavor is described as "a refreshing take on a beloved OG" with "brisk, bright sips of true grape goodness" and "a slight hint of elderflower crispness."
A 12-pack of Culture Pop's Grape soda can be snapped up for $32.99 at all participating outlets, putting it in competition with other fashionable, health-focused soda brands like Olipop's Classic Grape soda ($35.99/12-pack) and Poppi's Prebiotic Soda Grape ($23.19/12-pack).
The company has directly appealed to those who grew up in the '90s, stating that "growing up doesn't mean letting go of what you loved- it means finding a version that's grown with you."
"We've curated an honest blend of ingredients to create a drink unlike any others in your fridge," it said, adding that "The combination of real, organic fruit juices, steeped ground spices and herbs delivers a delicious, refreshing twist on familiar flavors - without a need to add refined sugar or any fake sweeteners."
The soda comprises 20% real fruit juice, blending white grape juice, Concord grape juice, and lemon juice to achieve natural sweetness without using refined sugar or artificial substitutes. It also contains probiotics, promoting gut health.
The brand announced the new product on Instagram: "GRAPE SODA GREW UP... and it tastes even better than you remember."
Fans were quick to flood the comments section with enthusiasm and praise for their new "favorite."
One Instagram user wrote: "I have had one can and can tell you it's my favorite and I now crave it! ! So good,"
Another chimed in with: "This is the best flavor yet! That is saying a lot because all flavors are great, but you nailed it with this one."
A third fan gushed: "Making all my teenage soda dreams come true! Love Grape Soda."
"Omg drooling! Sounds so good," exclaimed one enthusiast.
A satisfied customer shared on a review site: "Great taste and nice package! Feels healthy and tasty."
Another fan couldn't hide their excitement online, saying: "Really impressed with this new flavor!"
And yet another happy consumer declared: "SO yummy! ! ! ! It is the perfect flavor for those who love grape soda but don't want all the sugar. 10/10!"