Beyond Yoga launches 'Seek Beyond' platform with Issa Rae
Dubbed ' Seek Beyond', the platform launches alongside the brand's new outdoor collection and is expected to unfold through digital content and community activations.
'Seek Beyond is an invitation to embrace the joy of the journey—whatever that might look like,' said Nancy Green, CEO of Beyond Yoga. 'This platform reflects how our community shows up: with openness, with heart, and with a deep belief that movement is more than just physical—it's how we grow.'
The platform launches with a campaign featuring a wide range of movers including movement coach and The Sculpt Society founder Megan Roup, Hike Clerb founder Evelynn Escobar, and Skyting Yoga co-founder Krissy Jones Big Girls Who Run LA co-founder Danielle Burnett, run club member and model Dale Samson, breathwork coach Miwa Sakamoto, and model and Pilates enthusiast Annie Little.
At the heart of the campaign is an original anthem written and performed by Emmy-nominated creator, actress, and entrepreneur Issa Rae.
'In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human,' added Katie Babineau, chief marketing officer of Beyond Yoga.
'This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone. Issa was the ideal partner to bring that vision to life. Her voice and creativity brought heart, humor, and truth to the anthem, and the movers all bring their own unique perspective to the story.'
'This partnership with Beyond Yoga felt like such a natural fit,' said Rae. 'The Seek Beyond message mirrors the way I move through the world—choosing progress over perfection, and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I'm proud to help share it.'
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Beyond Yoga announced on Thursday the launch of a new brand platform that redefines modern wellness through the lens of movement, mindfulness, and connection. Dubbed ' Seek Beyond', the platform launches alongside the brand's new outdoor collection and is expected to unfold through digital content and community activations. 'Seek Beyond is an invitation to embrace the joy of the journey—whatever that might look like,' said Nancy Green, CEO of Beyond Yoga. 'This platform reflects how our community shows up: with openness, with heart, and with a deep belief that movement is more than just physical—it's how we grow.' The platform launches with a campaign featuring a wide range of movers including movement coach and The Sculpt Society founder Megan Roup, Hike Clerb founder Evelynn Escobar, and Skyting Yoga co-founder Krissy Jones Big Girls Who Run LA co-founder Danielle Burnett, run club member and model Dale Samson, breathwork coach Miwa Sakamoto, and model and Pilates enthusiast Annie Little. At the heart of the campaign is an original anthem written and performed by Emmy-nominated creator, actress, and entrepreneur Issa Rae. 'In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human,' added Katie Babineau, chief marketing officer of Beyond Yoga. 'This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone. Issa was the ideal partner to bring that vision to life. Her voice and creativity brought heart, humor, and truth to the anthem, and the movers all bring their own unique perspective to the story.' 'This partnership with Beyond Yoga felt like such a natural fit,' said Rae. 'The Seek Beyond message mirrors the way I move through the world—choosing progress over perfection, and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I'm proud to help share it.'
