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What is Aura Farming? Meet the boy behind the viral video which sparked global dance trend, boy is from...

What is Aura Farming? Meet the boy behind the viral video which sparked global dance trend, boy is from...

India.com14-07-2025
New Delhi: An Indonesian boy shaking his legs on the front of a boat has taken the internet by storm, sparking a global trend known as 'aura farming.' The viral moment has been recreated by famous athletes and thousands of fans around the world. 'Aura farming' is an Internet expression popularized in 2024, largely in reference to anime characters and celebrities. It refers to the act of consistently looking cool to build one's 'aura.'
11-year-old Rayyan Arkhan Dikha from Indonesia's Riau dressed in a black traditional costume and wearing sunglasses has been dubbed in the sociala media as 'the ultimate aura farmer'. He performed a series of repetitive movements calmly on the bow of a thin boat, videos of which have amassed millions of views globally.
The Indonesian boy who goes by the name of Dika was participating in a local event known as 'pacu jalur,' which roughly translates to 'boat race.' A tradition that dates back to the early 17th century, the event is now held every August to commemorate the Indonesian Independence Day.
Bros job is to aura farm pic.twitter.com/1kA8WeuW1R
— Out of Context Human Race (@NoContextHumans) July 5, 2025 Indonesia's Culture Minister Fadli Zon Issues Statement
After hosting Dika in his office in Jakarta on Wednesday, Indonesia's Culture Minister Fadli Zon released a statement and said 'Pacu jalur has been one of Indonesia's Intangible Cultural Heritage since 2015.' 'It has always been a part of life for people in (Kuantan Singingi), including to celebrate the most important Islamic holidays and also our independence day,' Fadli added.
An Indonesian boy dancing on the front of a boat has recently taken the internet by storm, sparking a global trend known as 'aura farming.' The viral moment has been recreated by famous athletes and thousands of fans around the world.
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