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The bitter dispute that threatens to derail one of the year's best films

The bitter dispute that threatens to derail one of the year's best films

The Age3 days ago
In a stunning decision, a Federal Court judge has ruled that Never Get Busted, a documentary screening this weekend at the Melbourne International Film Festival, must have its directorial credits changed or be prevented from screening at all.
Justice Yaseen Shariff handed down his decision on Wednesday afternoon, just days after an interlocutory hearing in Sydney on Monday in which lawyers for Stephen McCallum and David Ngo (pronounced Go) each claimed their client was the rightful director of the film.
Shariff had been urged by McCallum's team to order that the film be screened with him credited as principal director, or alternatively with no director attributed at all but only a note indicating 'the directing credits are the subject of court proceedings'.
Ngo's team had insisted that to flag the legal proceedings would amount to commercial death for the film, as the screenings at MIFF represented its best chance of being sold.
The gavel came down squarely in McCallum's favour.
Shariff ruled that the documentary about American drug cop-turned-drug activist Barry Cooper could not 'be seen and heard in public or communicated to the public unless [it] both contains the credit 'Directed by Stephen McCallum' and does not contain the credit 'Directed by' [David Ngo].'
His orders also prevent Ngo or anyone else associated with the feature from promoting it unless it is credited principally to McCallum and not to Ngo.
Although Ngo can still be listed as a director of the film, and as its writer and one of its producers, the result is a devastating blow for him and his colleagues at Adelaide-based Projector Films.
It also poses an almighty headache for MIFF, where the film is slated to screen on Friday night and Sunday, where Ngo had been scheduled to introduce the movie and appear in post-screening Q&A sessions. McCallum is not slated to appear at all.
'I am very pleased with the decision of the Federal Court today about the credits for the film,' McCallum said. 'The orders require that I get the 'Directed by' credit on the film and all promotions, and David Ngo should not. Those were the orders I asked for. But I acknowledge that the final hearing as to who is the principal director of the film will not be heard until mid-September.'
Who is Barry Cooper?
The battle over who made Never Get Busted began in December, ramped up at the Sundance Film Festival in January, and reached its zenith in the Federal Court in Sydney this week. It has been ugly, expensive and, to outsiders, arcane. But none of that should detract from the movie itself, which is utterly fascinating.
It tells the story of one-time Texas policeman Barry Cooper, who discovered in the early 1990s that he had a flair for busting people for narcotics possession, marijuana in particular. He trained his own dog, became an absolute gun, and went on to join the state drug enforcement agency.
But by the end of the decade, something had switched for Cooper. He realised he wasn't making society safer – he was an agent of terror, whose arrests often broke up families over small, recreational amounts of dope. He realised the police with whom he worked were frequently corrupt. He didn't spare himself from that judgment either.
He quit the force, became a pastor in an 'X-rated church' that preached sex and free love, and met and fell in love with a stripper called Candi, whose appetite for marijuana was prodigious.
And that was when Cooper had a full-scale Damascene conversion. He grew his hair, got a bunch of tattoos, took to the reefer … and in 2007 released a mail-order DVD, Never Get Busted Again, in which he shared his insider knowledge to help people evade arrest, and if arrested, escape conviction.
It's a rollicking ride, and one that's already resonating with audiences; Never Get Busted won the grand jury prize for documentary feature at the Dances With Films festival in Los Angeles last month, where it had its world premiere ahead of its hometown debut this weekend.
Credit where credit's due … or not
It's obvious that something strange is afoot with this movie from the moment the opening credits start to roll.
On the version I saw in late July, it begins with a title card saying 'director Stephen McCallum', followed by another that says 'written and directed by David Anthony Ngo'. A third credit describes it as 'a documentary by David Anthony Ngo & Erin Williams-Weir'.
This is a highly unusual way of denoting authorship. To the outside world, it is merely confusing. But to those in the industry it suggests a hierarchy, at the apex of which sits David Ngo.
And that, says Stephen McCallum, is fundamentally wrong.
In a statement of claim lodged in the Federal Court last December, McCallum alleged that he had been denied his moral right to be credited as sole director of Never Get Busted, for which he had been hired in January 2020 by producers David Ngo and Daniel Joyce, of Adelaide-based Projector Films.
McCallum claims he was effectively locked out of the editing process in late 2023, which is roughly when he became aware that the credits listed on imdb.com had been changed from 'directed by Stephen McCallum' to 'directed by Stephen McCallum and David Ngo'. About that time, he also noticed that a sizzle reel on Vimeo had changed from 'directed by Stephen McCallum' to 'directed by David Ngo and Stephen McCallum'.
Invited to Sundance, the 'rarest of air'
McCallum was prompted to act in late 2024 when a version of Never Get Busted, which had originally been conceived as a four-part series, was invited to screen in the TV strand at Sundance in January 2025.
Advance material listed the director as David Ngo. The show's landing page on the festival website listed no director at all among the credits, instead identifying Ngo and Williams-Weir as 'showrunners'. But body copy under the heading 'meet the artist' referred to the work as 'the directorial debut' of David Anthony Ngo.
Nowhere did Stephen McCallum's name appear.
For a rising Australian filmmaker, appearing at Sundance is the kind of leg-up that can launch a career from Struggletown to the big leagues.
'Sundance is the rarest air that there is in some ways for a filmmaker,' Ngo told me this week. 'It was certainly something I've dreamt about since I was a kid, watching Tarantino and Soderbergh and Robert Rodriguez and those sorts of films get launched there.'
McCallum – who made his feature debut in 2017 with the bikie movie Outlaws (aka 1%) – no doubt dreamt about it too. And he wasn't prepared to let the opportunity of being there slip through his fingers. So when he realised he was being cut – or at the very least demoted – from the Never Get Busted story, he wrote to Sundance to object. He didn't get much joy, with the festival saying it didn't get involved in credit disputes, so he flew to Utah, bought himself a ticket to the screening and Q&A session, and stood in line in the snow with a friend waiting to get into the theatre.
And that, the Federal Court heard on Monday, was when insult was added to injury.
'Security was called when he sought entry into Sundance Film Festival,' Justice Shariff noted in an 18th-floor courtroom in Sydney. 'He tried to resolve this, and when he sought entry into Sundance, he was told by the organisers, 'we're calling security, you have no right of entry'.'
What does a doc director do anyway?
Speaking to this masthead, Ngo conceded that McCallum had helmed some important elements of the film.
'Stephen was involved with the interview part of the process,' he said, referring to the five days in March 2020 when Cooper – who fled the US in fear for his life 13 years ago and now lives in the Philippines – sat down for a series of filmed sessions in St Kilda, just as Victoria went into lockdown. 'Stephen was there conducting all of the interviews with Barry.'
Barry Cooper, though, has a slightly different take.
'I'll tell you what I know,' he told me over Zoom. 'David and Erin made that film. David directed it, produced it, wrote it, and Erin right there by his side, doing the research. They did the film. I don't see how anybody else could take credit, unless it's just for holding a camera.'
McCallum, who is now directing a TV series, was unavailable to speak for this story.
To the lay observer, this might appear to be a ridiculously petty squabble. But to the parties involved, it's both a matter of principle and of vital career importance. Both sides claim there is a risk of reputational damage in not being credited properly.
For McCallum, the perception that he was hired to do a job but then deemed unworthy of a credit is enormously harmful. Ngo's side, meanwhile, claims that selling the film is now at risk (though the court was told on Monday that the film has not yet been sold anywhere, Pinnacle Films has already acquired the distribution rights in Australia).
'People have put in an enormous amount of money and support along the way to make this film come to fruition, and for someone to now be trying to rip that down for their own personal reasons, I think it's disgraceful,' Ngo said.
The battle isn't yet over
The list of documents produced in this case is incredibly long, on both sides. So long that Shariff was moved to comment upon it on Monday.
'It seems there's no love lost between the parties given the wealth of material that's been filed,' he said.
Shariff urged both sides to consider a second stab at mediation (the first failed) rather than proceed to trial in September, where it is set down for three days (the judge was dubious it could actually be finished within that time frame).
'I shudder to think of the costs that have been incurred,' he noted. 'What did it [the movie] cost to finance, $950,000 or something?'
Shariff indicated in his ruling on Wednesday that he was 'satisfied that Mr McCallum has established that there is a serious question to be tried as to whether he has an entitlement to relief, which I do not regard as weak but equally I cannot presently assess it to be strong'.
If the case does go to trial next month, what will be at stake is not just who made the film, but the question of what directing a documentary actually entails.
Is it writing and asking the questions of a subject while filming them, as even Ngo concedes McCallum did? Is it developing the idea, writing the treatment and script, lining up interviews and overseeing the edit, as Ngo insists he did? Or is the person who turns hundreds of hours of archival and interview material into a coherent narrative the one who deserves greatest credit – and if so, is that an editor (in this case Julian Hart, who also assembled The Tinder Swindler) or executive producers John Battsek (an Oscar winner for Searching For Sugarman) and Chris Smith (Tiger King), who gave extensive notes and fundamentally helped shape the final story?
'I personally believe that the fundamental role of a director is to be the lead storyteller,' Ngo said. 'That comes down to overseeing, particularly in documentary, the research, the writing, the creative decisions of who to interview, how to interview, gaining trust, access.
'I wrote every outline,' he continues. 'I wrote every paper card. I spent two years-plus working with the editors back and forth on calls … Stephen did zero of that.'
There's a lot more at stake than just this film, too. The four-part series that was originally envisaged also exists, with a wealth of material and stories beyond what's in the feature. And Ngo and Williams-Weir have the rights to tell Cooper's story in a narrative feature form too, which is what they originally had in mind.
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What women want: How pleasure toys went mainstream
What women want: How pleasure toys went mainstream

The Age

time31 minutes ago

  • The Age

What women want: How pleasure toys went mainstream

n the pilot episode of Fleabag, Phoebe Waller Bridge's layered exploration of heterosexuality, grief and love, the series' titular character is caught masturbating to a speech by Barack Obama. The scene was shocking, yes, but also symptomatic of a shifting tide in popular culture. Depictions of female sexuality are on the rise, from Broad City to Lena Dunham's Girls (the cast of the latter have said the most common gift sent by fans was vibrators). More than a decade later, the wave of adult toys – primarily targeted at and used by women and LGBTQIA+ people – seems only now to be cresting. The days of sneaking into an adult store are over. Today, those in the market for a new toy have a smorgasbord of options for every taste and sexual proclivity, available in online storefronts, local department stores and independent boutiques. How is our understanding of health and pleasure evolving? And what's next for today's multi-billion-dollar sexual wellness industry? Sex toys in history 'As far as we know, the history of sex toys goes back over 28,000 years,' says Dr Esme Louise James, a sex historian and author of Kinky History. From ancient Rome to 13th-century China, archaeologists and historians have uncovered artefacts believed to have been used as sex toys. It's often said in the Victorian era that doctors prescribed vibrators to women diagnosed with hysteria. At the time, vibrators were used for medical purposes and women were diagnosed as hysterical, but James says the idea of doctors prescribing masturbation is a myth. 'Doctors specifically stated at the time their use was to be avoided in any area of a woman that may cause sexual excitement. So they were actually banned from using it anywhere in the pelvic region,' she says. However, this may have foreshadowed what emerged in the 1960s when massagers – namely, the Hitachi Magic Wand – began to be used for masturbation. James says vibrators were then common. 'You would have your kettle or your toaster, and you would have your vibrator. But they were seen as medical devices for things like massage, curing wrinkles or easing headaches.' American sex educator Betty Dodson popularised their use for masturbation in a series of workshops in which she coached women on how to reach orgasm. This connection later gained fame in a 2002 episode of Sex and the City in which Samantha Jones goes shopping for a Magic Wand – the device promptly sold out in stores. Unhappy with the product's association with sex, Hitachi withdrew it from shelves, but quickly backflipped. 'Lo and behold, capitalism does speak. It was their top-selling product and so they brought it back because of high demand,' says James. About the same time as Dobson was teaching her workshops, Gosnell Duncan, an American paraplegic, invented the first silicone dildo, laying the groundwork for many popular devices on the market today. The 'missing' clitoris In 1998, Australian urologist Dr Helen O'Connell made history when she became the first person to fully map the clitoris (in a doctorate thesis published in 2005). Anyone with a clitoris, obviously, had been aware of the sensitive region. But O'Connell's work was groundbreaking in helping to bridge the chasm in scientific research between men and women's health. From a medical point of view, it enabled surgeons to operate on the pelvic region safely without damaging blood vessels and nerves that may harm sexual sensitivity. Loading It also changed the way sexologists could talk to clients about pleasure, what sex toys looked like and, perhaps most importantly, how women gained awareness and pleasure. Dr Suzanne Belton, a medical anthropologist who researches sexual and reproductive health, worked with the late Dr Ea Mulligan to translate O'Connell's anatomical findings into a tangible model. '[O'Connell's findings] are important because if something doesn't exist in knowledge, then it can't be talked about,' she says. 'There is an idea that the clitoris is very tiny and extremely difficult to find.' Many regard the clitoris as the small, round point at the top of the vaginal opening visible from the outside. However, the clitoris is large (about 9cm by 9cm), shaped like a wishbone and made of sensitive glands with thousands of nerve endings. 'What O'Connell did was anatomically describe the clitoris, and that demonstrates it is an external and an internal organ simultaneously... it explains female pleasure zones,' says Belton. Christine Rafe, sex and relationship expert for adult toy brand Womanizer, adds: 'It provided scientific backing to the anatomy of pleasure for vulva-owners, identifying an organ that exists solely for the pleasure of the person, with no reproductive purpose.' O'Connell's discovery also suggested the G-spot was not in fact a separate, mythical part of anatomy but an extension of the clitoris. Belton connects this misconception to the idea of vaginal orgasms, popularised by psychoanalyst Sigmund Freud. He argued a woman's ability to have a vaginal orgasm was a sign of immaturity or even psychiatric illness, and that married, vaginal intercourse was the only 'proper' form of pleasure. 'The 'myth' that those with clitorises are 'harder to please' is an ongoing misconception,' Rafe says. Compare this to the oft-cited 'orgasm gap' during partnered sex, which a recent large study suggests still persists, with men of all sexual orientations reported higher orgasm rates during sex compared to women. O'Connell's discovery also heralded in a new breed of devices. In 2014, German inventor Michael Lenke developed the first clitoral suction toy, the Womanizer, with his wife Brigitte as the guinea pig for the design. The technology works by delivering rapid air vibrations without the need for direct contact. Johannes Plettenberg, chief executive of Lovehoney Group, the German conglomerate that owns Womanizer, says the toy's success was spurred by the growing sex-positive movement of the 2010s. 'With that invention, it fuelled or supported more growth and more acceptance of the market, because it clearly showed there are products who fulfil a need,' he says. The 'Goopification' of pleasure Today, large parts of the adult industry more closely resemble the beauty or wellness industries. Indeed, most adult products fall under the umbrella of 'sexual wellness'. And it's big business. An IBISWorld report on the US adult industry found revenue hit $22 billion in 2024, with sales surging in the pandemic years. Gwyneth Paltrow was at the forefront of this movement when her lifestyle empire Goop introduced its first vibrator in 2021 (the brand had been selling sex toys from other retailers for several years). Three of Australia's biggest beauty retailers, Sephora, Mecca and Adore Beauty, have sexual wellness categories that include toys, although these are sold exclusively online. In July, singer Harry Styles' beauty brand Pleasing announced a line of premium sex toys. In Sydney, certified sex and relationship practitioner Georgia Grace and entrepreneur Lucy Wark founded sexual wellness brand Normal Co, aiming for well-designed sex toys that don't make users feel ashamed of pleasure. 'We took a look at products on the market, and our classic way of describing this is, like, 'corny and porny'. They were all pink, purple, black, red,' says Wark. 'We both felt sexuality in the 21st century isn't something you should feel embarrassed by, and toys should feel like a beautiful modern object that fits into your life.' Rachel Baker founded sexual wellness brand LBDO five years ago. At the time, she was working for beauty group L'Oreal, and says there was a great deal of stigma and secrecy around female pleasure. 'They weren't products people were comfortable leaving out on display. I saw that every other category in beauty had had its own version of a makeover from the quality of the ingredients to the design of products, but when it came to sexual wellness and the category, it was still really lagging behind,' she says. LBDO's main offering is the 'Essensual Vibe', a silicone, tear-drop-shaped external vibrator. The brand also sells a 'natural water-based lubricant' with ingredients such as Kakadu Plum and organic aloe vera. Baker, a Melburnian now based in New York, thinks Australia has lagged the US market in terms of acceptance and visibility for pleasure, but says it is slowly catching up. How are new toys developed and tested? Engineer Tobias Zegenhagen, Lovehoney's chief technology officer, says the development of new devices is comparable with other parts of the consumer electronics industry. But the first stage – human testing – is markedly different. Loading 'As you can imagine we cannot hand prototypes to consumers and observe how they're using the products. The testing environment is mostly at home,' he says. Lovehoney's team of more than 15,000 toy testers sends feedback to the developers. Collecting this feedback, and translating it to data, can be tricky. 'You have users who are not willing to talk about the topic,' says Zegenhagen. 'They also have difficulty describing what's happening because stimulation, pleasure and climax are very complicated topics.' As satisfaction can vary according to mood, environment and for women, where they are in their cycle, it's an imprecise science. Further complicating matters, he says, is that stimulation is often driven by non-physical triggers such as memory or mental images. 'If you think about sexual pleasure and orgasm climax, we are building a drive train that does a certain movement, stimulates certain types of mechanoreceptors in erogenous zones of the body that's then being transferred to the brain,' he says. Heteronormative toys Historically, sex toys have replicated heterosexual norms in their design and marketing. Grace attributes this to the fact men have typically been the designers. 'Even the ones that were designed to be used by a person with a vulva were often, for example, very phallic, which isn't necessarily the most effective way to have an orgasm. It was this idea of, 'What would women want? Let's give them a penis but make it pink.'' James says the LGBTQ community has long used sex toys, adapting those made with heterosexual users in mind. Dildos, for example, were historically rejected by lesbians and feminists. But others have reclaimed their use as a legitimate element of queer sexual culture. Conversely, James says more heterosexual couples today are adopting sex toy usage from the queer community. Many sex toys today – including those by Aussie brands Normal and LBDO – take on new, non-phallic shapes and emphasise gender-neutral language in their marketing. Reaching the audience Despite growing acceptance for sex toys in the mainstream, those in the industry cite censorship by major advertising and social media platforms as an impediment to reaching new audiences. Meta, the owner of Instagram and Facebook, outlines its policy on adult nudity and sexual activity on its website, stating, 'ads must not contain imagery depicting nudity, sexual activity, depictions of people in explicit or sexually suggestive positions, or activities that are sexually suggestive'. TikTok does not allow advertisements for any sexual products. Plettenberg says: '[Lovehoney] are really struggling and we're unhappy about the situation because there are so many other industries [like alcohol and gambling] who are allowed to advertise on Meta, Google and Amazon who deliver bad or at least challenging content to the world.' Baker says she's experienced similar censorship with her brand LBDO, including having content blocked, ads taken down and being shadow-banned (when a platform reduces the visibility of a user's content without informing them). She says she's also had difficulty partnering with payment providers and charities. Many agents and talent managers have also been reluctant to put clients up for sponsorship in the sex industry. Wark says Normal's ambassador, influencer Abbie Chatfield, has spoken previously about a former agent discouraging her from accepting brand deals with adult companies. Such censorship is 'ridiculous', says James. 'It is still coming from that really reinforced idea that sex toys are dirty and naughty, and they're not... for a lot of people this is actually an essential necessity in terms of sexual well-being.' Future of industry As with other industries, sexual wellness has been swept up in a wave of technological advancements, as artificial intelligence, virtual reality, robotics and more shape new products. But Wark is sceptical. Loading 'I think a lot of technological innovation in the sex toy space is driven more by marketing than consumer demand,' she says. 'There's only so many bits of anatomy to stimulate. We know roughly what works and most people want a product they enjoy that fades into the background so they can have a human experience, rather than a technological experience.' VR and AI, Rafe says, have 'the potential to create more personalised, immersive experiences, especially for folks interested in exploring sexuality, fantasies and kinks they might not feel ready to explore with others'. But she warns they may also 'portray porn-like fantasies with unrealistic bodies'. James' forecast for the next big trend in the industry will be in education rather than products. Grace and Wark feel strongly that Normal should play an educational role for its customers. 'Our sex education is focused on a narrow set of risk-based messages around pregnancy and STIs and neglects a huge amount of other topics that are important to fulfilling sexuality, like pleasure and communication,' says Wark. 'We found a lot of [knowledge gaps] would get filled by porn and pop culture representations that were often pretty unrealistic. So part of what we wanted to do was create digital, free, LGBTQ-inclusive sex education.' For Lovehoney, Plettenberg says the next frontier is finding ways to introduce toys to those who don't own them. Rafe says the mainstream acceptance of sex toys has been 'game changing', adding: 'It's important to also normalise that not everyone wants to be super sexually expressive, and that's OK too if it's not avoidance due to shame, lack of education or fear.' 'Every person will have different desires and pleasure needs, which is what makes sex so varied and fun, whether that includes every toy available, or no toys at all.'

What women want: How pleasure toys went mainstream
What women want: How pleasure toys went mainstream

Sydney Morning Herald

time31 minutes ago

  • Sydney Morning Herald

What women want: How pleasure toys went mainstream

n the pilot episode of Fleabag, Phoebe Waller Bridge's layered exploration of heterosexuality, grief and love, the series' titular character is caught masturbating to a speech by Barack Obama. The scene was shocking, yes, but also symptomatic of a shifting tide in popular culture. Depictions of female sexuality are on the rise, from Broad City to Lena Dunham's Girls (the cast of the latter have said the most common gift sent by fans was vibrators). More than a decade later, the wave of adult toys – primarily targeted at and used by women and LGBTQIA+ people – seems only now to be cresting. The days of sneaking into an adult store are over. Today, those in the market for a new toy have a smorgasbord of options for every taste and sexual proclivity, available in online storefronts, local department stores and independent boutiques. How is our understanding of health and pleasure evolving? And what's next for today's multi-billion-dollar sexual wellness industry? Sex toys in history 'As far as we know, the history of sex toys goes back over 28,000 years,' says Dr Esme Louise James, a sex historian and author of Kinky History. From ancient Rome to 13th-century China, archaeologists and historians have uncovered artefacts believed to have been used as sex toys. It's often said in the Victorian era that doctors prescribed vibrators to women diagnosed with hysteria. At the time, vibrators were used for medical purposes and women were diagnosed as hysterical, but James says the idea of doctors prescribing masturbation is a myth. 'Doctors specifically stated at the time their use was to be avoided in any area of a woman that may cause sexual excitement. So they were actually banned from using it anywhere in the pelvic region,' she says. However, this may have foreshadowed what emerged in the 1960s when massagers – namely, the Hitachi Magic Wand – began to be used for masturbation. James says vibrators were then common. 'You would have your kettle or your toaster, and you would have your vibrator. But they were seen as medical devices for things like massage, curing wrinkles or easing headaches.' American sex educator Betty Dodson popularised their use for masturbation in a series of workshops in which she coached women on how to reach orgasm. This connection later gained fame in a 2002 episode of Sex and the City in which Samantha Jones goes shopping for a Magic Wand – the device promptly sold out in stores. Unhappy with the product's association with sex, Hitachi withdrew it from shelves, but quickly backflipped. 'Lo and behold, capitalism does speak. It was their top-selling product and so they brought it back because of high demand,' says James. About the same time as Dobson was teaching her workshops, Gosnell Duncan, an American paraplegic, invented the first silicone dildo, laying the groundwork for many popular devices on the market today. The 'missing' clitoris In 1998, Australian urologist Dr Helen O'Connell made history when she became the first person to fully map the clitoris (in a doctorate thesis published in 2005). Anyone with a clitoris, obviously, had been aware of the sensitive region. But O'Connell's work was groundbreaking in helping to bridge the chasm in scientific research between men and women's health. From a medical point of view, it enabled surgeons to operate on the pelvic region safely without damaging blood vessels and nerves that may harm sexual sensitivity. Loading It also changed the way sexologists could talk to clients about pleasure, what sex toys looked like and, perhaps most importantly, how women gained awareness and pleasure. Dr Suzanne Belton, a medical anthropologist who researches sexual and reproductive health, worked with the late Dr Ea Mulligan to translate O'Connell's anatomical findings into a tangible model. '[O'Connell's findings] are important because if something doesn't exist in knowledge, then it can't be talked about,' she says. 'There is an idea that the clitoris is very tiny and extremely difficult to find.' Many regard the clitoris as the small, round point at the top of the vaginal opening visible from the outside. However, the clitoris is large (about 9cm by 9cm), shaped like a wishbone and made of sensitive glands with thousands of nerve endings. 'What O'Connell did was anatomically describe the clitoris, and that demonstrates it is an external and an internal organ simultaneously... it explains female pleasure zones,' says Belton. Christine Rafe, sex and relationship expert for adult toy brand Womanizer, adds: 'It provided scientific backing to the anatomy of pleasure for vulva-owners, identifying an organ that exists solely for the pleasure of the person, with no reproductive purpose.' O'Connell's discovery also suggested the G-spot was not in fact a separate, mythical part of anatomy but an extension of the clitoris. Belton connects this misconception to the idea of vaginal orgasms, popularised by psychoanalyst Sigmund Freud. He argued a woman's ability to have a vaginal orgasm was a sign of immaturity or even psychiatric illness, and that married, vaginal intercourse was the only 'proper' form of pleasure. 'The 'myth' that those with clitorises are 'harder to please' is an ongoing misconception,' Rafe says. Compare this to the oft-cited 'orgasm gap' during partnered sex, which a recent large study suggests still persists, with men of all sexual orientations reported higher orgasm rates during sex compared to women. O'Connell's discovery also heralded in a new breed of devices. In 2014, German inventor Michael Lenke developed the first clitoral suction toy, the Womanizer, with his wife Brigitte as the guinea pig for the design. The technology works by delivering rapid air vibrations without the need for direct contact. Johannes Plettenberg, chief executive of Lovehoney Group, the German conglomerate that owns Womanizer, says the toy's success was spurred by the growing sex-positive movement of the 2010s. 'With that invention, it fuelled or supported more growth and more acceptance of the market, because it clearly showed there are products who fulfil a need,' he says. The 'Goopification' of pleasure Today, large parts of the adult industry more closely resemble the beauty or wellness industries. Indeed, most adult products fall under the umbrella of 'sexual wellness'. And it's big business. An IBISWorld report on the US adult industry found revenue hit $22 billion in 2024, with sales surging in the pandemic years. Gwyneth Paltrow was at the forefront of this movement when her lifestyle empire Goop introduced its first vibrator in 2021 (the brand had been selling sex toys from other retailers for several years). Three of Australia's biggest beauty retailers, Sephora, Mecca and Adore Beauty, have sexual wellness categories that include toys, although these are sold exclusively online. In July, singer Harry Styles' beauty brand Pleasing announced a line of premium sex toys. In Sydney, certified sex and relationship practitioner Georgia Grace and entrepreneur Lucy Wark founded sexual wellness brand Normal Co, aiming for well-designed sex toys that don't make users feel ashamed of pleasure. 'We took a look at products on the market, and our classic way of describing this is, like, 'corny and porny'. They were all pink, purple, black, red,' says Wark. 'We both felt sexuality in the 21st century isn't something you should feel embarrassed by, and toys should feel like a beautiful modern object that fits into your life.' Rachel Baker founded sexual wellness brand LBDO five years ago. At the time, she was working for beauty group L'Oreal, and says there was a great deal of stigma and secrecy around female pleasure. 'They weren't products people were comfortable leaving out on display. I saw that every other category in beauty had had its own version of a makeover from the quality of the ingredients to the design of products, but when it came to sexual wellness and the category, it was still really lagging behind,' she says. LBDO's main offering is the 'Essensual Vibe', a silicone, tear-drop-shaped external vibrator. The brand also sells a 'natural water-based lubricant' with ingredients such as Kakadu Plum and organic aloe vera. Baker, a Melburnian now based in New York, thinks Australia has lagged the US market in terms of acceptance and visibility for pleasure, but says it is slowly catching up. How are new toys developed and tested? Engineer Tobias Zegenhagen, Lovehoney's chief technology officer, says the development of new devices is comparable with other parts of the consumer electronics industry. But the first stage – human testing – is markedly different. Loading 'As you can imagine we cannot hand prototypes to consumers and observe how they're using the products. The testing environment is mostly at home,' he says. Lovehoney's team of more than 15,000 toy testers sends feedback to the developers. Collecting this feedback, and translating it to data, can be tricky. 'You have users who are not willing to talk about the topic,' says Zegenhagen. 'They also have difficulty describing what's happening because stimulation, pleasure and climax are very complicated topics.' As satisfaction can vary according to mood, environment and for women, where they are in their cycle, it's an imprecise science. Further complicating matters, he says, is that stimulation is often driven by non-physical triggers such as memory or mental images. 'If you think about sexual pleasure and orgasm climax, we are building a drive train that does a certain movement, stimulates certain types of mechanoreceptors in erogenous zones of the body that's then being transferred to the brain,' he says. Heteronormative toys Historically, sex toys have replicated heterosexual norms in their design and marketing. Grace attributes this to the fact men have typically been the designers. 'Even the ones that were designed to be used by a person with a vulva were often, for example, very phallic, which isn't necessarily the most effective way to have an orgasm. It was this idea of, 'What would women want? Let's give them a penis but make it pink.'' James says the LGBTQ community has long used sex toys, adapting those made with heterosexual users in mind. Dildos, for example, were historically rejected by lesbians and feminists. But others have reclaimed their use as a legitimate element of queer sexual culture. Conversely, James says more heterosexual couples today are adopting sex toy usage from the queer community. Many sex toys today – including those by Aussie brands Normal and LBDO – take on new, non-phallic shapes and emphasise gender-neutral language in their marketing. Reaching the audience Despite growing acceptance for sex toys in the mainstream, those in the industry cite censorship by major advertising and social media platforms as an impediment to reaching new audiences. Meta, the owner of Instagram and Facebook, outlines its policy on adult nudity and sexual activity on its website, stating, 'ads must not contain imagery depicting nudity, sexual activity, depictions of people in explicit or sexually suggestive positions, or activities that are sexually suggestive'. TikTok does not allow advertisements for any sexual products. Plettenberg says: '[Lovehoney] are really struggling and we're unhappy about the situation because there are so many other industries [like alcohol and gambling] who are allowed to advertise on Meta, Google and Amazon who deliver bad or at least challenging content to the world.' Baker says she's experienced similar censorship with her brand LBDO, including having content blocked, ads taken down and being shadow-banned (when a platform reduces the visibility of a user's content without informing them). She says she's also had difficulty partnering with payment providers and charities. Many agents and talent managers have also been reluctant to put clients up for sponsorship in the sex industry. Wark says Normal's ambassador, influencer Abbie Chatfield, has spoken previously about a former agent discouraging her from accepting brand deals with adult companies. Such censorship is 'ridiculous', says James. 'It is still coming from that really reinforced idea that sex toys are dirty and naughty, and they're not... for a lot of people this is actually an essential necessity in terms of sexual well-being.' Future of industry As with other industries, sexual wellness has been swept up in a wave of technological advancements, as artificial intelligence, virtual reality, robotics and more shape new products. But Wark is sceptical. Loading 'I think a lot of technological innovation in the sex toy space is driven more by marketing than consumer demand,' she says. 'There's only so many bits of anatomy to stimulate. We know roughly what works and most people want a product they enjoy that fades into the background so they can have a human experience, rather than a technological experience.' VR and AI, Rafe says, have 'the potential to create more personalised, immersive experiences, especially for folks interested in exploring sexuality, fantasies and kinks they might not feel ready to explore with others'. But she warns they may also 'portray porn-like fantasies with unrealistic bodies'. James' forecast for the next big trend in the industry will be in education rather than products. Grace and Wark feel strongly that Normal should play an educational role for its customers. 'Our sex education is focused on a narrow set of risk-based messages around pregnancy and STIs and neglects a huge amount of other topics that are important to fulfilling sexuality, like pleasure and communication,' says Wark. 'We found a lot of [knowledge gaps] would get filled by porn and pop culture representations that were often pretty unrealistic. So part of what we wanted to do was create digital, free, LGBTQ-inclusive sex education.' For Lovehoney, Plettenberg says the next frontier is finding ways to introduce toys to those who don't own them. Rafe says the mainstream acceptance of sex toys has been 'game changing', adding: 'It's important to also normalise that not everyone wants to be super sexually expressive, and that's OK too if it's not avoidance due to shame, lack of education or fear.' 'Every person will have different desires and pleasure needs, which is what makes sex so varied and fun, whether that includes every toy available, or no toys at all.'

Former Labor leader Mark Latham warned no more delays in alleged homophobic tweet, sexual harassment case
Former Labor leader Mark Latham warned no more delays in alleged homophobic tweet, sexual harassment case

West Australian

time2 hours ago

  • West Australian

Former Labor leader Mark Latham warned no more delays in alleged homophobic tweet, sexual harassment case

Mark Latham has been warned that no further delays will be granted after he failed to show up in court for a harassment and vilification case against him. Independent Sydney MP Alex Greenwich launched proceedings against Mr Latham in the NSW Civil and Administrative Tribunal over allegations of homosexual vilification and sexual harassment. The case centres on a homophobic tweet made by Mr Latham and further comments he made on Twitter (now known as X) and in radio and newspaper interviews. The NCAT proceedings come after Mr Latham was ordered by the Federal Court to pay Mr Greenwich $140,000 over the tweet and further defamatory comments. Justice David O'Callaghan ruled that the primary tweet could convey the meaning that Mr Greenwich 'engages in disgusting sexual activities'. Mr Latham's defence of honest opinion and common law qualified privilege was dismissed. Mr Greenwich was expected to give evidence in the NCAT hearing on Monday; however, Mr Latham's lawyer Zali Burrows successfully pushed for an adjournment after she argued it was important for Mr Latham – who was unable to attend – to be there for the key witness's evidence. '(It's) important Mr Latham is here in this tribunal,' Ms Burrows said. 'Mr Latham wants to be here.' Mr Greenwich's barrister Prue Bindon said her client had been 'ready to give evidence several times' but ultimately did not oppose the adjournment, noting it was important the hearing be dealt with in a timely manner. Senior legal member Mandy Tibbey ruled it was appropriate to grant the adjournment given Mr Greenwich was a key witness. 'Given that the respondent is a party and this is the evidence of the other main witness, we determine that it is appropriate to agree to an adjournment,' Ms Tibbey said. However Ms Tibbey said she would not agree to any further delays, telling the court that Mr Latham had access to material for 'some time' now and he therefore should be able to instruct Ms Burrows. 'As long as the applicant (Mr Greenwich) is here we will be proceeding,' Ms Tibbey said. Mr Greenwich is set to give evidence on Tuesday, with Mr Latham expected to attend. Ms Bindon earlier claimed that Mr Latham's comments had incited hatred, contempt or severe ridicule during her opening submissions. She said the sexual harassment allegations were in relation to unwelcome conduct of a sexual nature in circumstances where a reasonable person would've anticipated it to cause humiliation or intimidation and was not to do with unwanted sexual advances. Ms Bindon also anticipated the defence would claim Mr Greenwich's reputation was to some extent not damaged.

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