7 sales to shop this weekend: Cricut, Mejuri, KitchenAid, Barry M, LG, Luxoliving, Target
Is there anything more satisfying than nabbing a 'big ticket' item for less?
You're in luck, because there's plenty of deals up for grabs across larger household items like fridges, vacuums, stand mixers and more this weekend.
Whether you're looking to glam up your jewellery box, elevate your home decor or finally get your hands on that cult-fave Cricut machine, the long weekend sales are delivering serious discounts across beauty, tech, home and fashion.
And with Mother's Day fast approaching, it's the perfect time to score a heartfelt gift without blowing your budget.
From up to 30 per cent off KitchenAid's best-selling Stand Mixers, to 50 per cent off Barry M beauty staples at Priceline, you won't want to sleep on these hot deals.
Target is serving up an epic sale across fleece and sleepwear that TikTok can't get enough of, and LG has slashed the prices of shoppers favourite fridge.
Ready to shop up a storm? These are 7 of the best sales to shop this long weekend.
1. Mejuri
Wishbone Stacker Set – was $698, now $558
Zadie Lab Grown Sapphire Ring – was $348, now $278.40
Pavé Diamond Heart Flat Back Stud – was $248, now $198.40
Diamond Number Charm – was $348, now $278.40
Diamond Letter Necklace Bundle – was $596, now $506.60
2. LG
Shop up to 20 per cent off tech-savvy fridges, vacuums, and more. Sale ends April 11.
530L Slim French Door Fridge (Matte Black) – was $1,999, now $1,799
5 Garment TrueSteam Styler – was $3,299 now $2,499
12kg Series 9 Front Load Washer TurboClean360 - was $1,599 now $1,299
CordZero Auto Emptying Handstick with Dual Floor Max Nozzle - was $1,399 now $999
5 Place QuadWash Dishwasher Freestanding - was $1,499 now $1,299
Shop LG at Amazon Australia:
27' QHD Nano IPS Gaming Monitor – was $579, now $349
32' 4K Display with HDR10 – was $499, now $374
3. Cricut
Score up to 56 per cent off shoppers favourite branded gadgets at Big W.
Joy – was $349, now $179
Explore 3 – was $399, now $349
EasyPress 3 – was $329, now $149
Basic Tool Set - was $35 now $24.45
Joy Starter Tool Set - was $29.95 now $20.95
4. Target
Take 20 per cent off fleeces, knitwear and sleepwear for the whole family. Sale ends April 27.
Premium Flannelette Pyjama Sleep Set - was $24, now $30
Australian Cotton Pointelle Long Sleeve Pyjama Set - was $32, now $40
Side Stripe Popper Trackpants - Lily Loves - was $40, now $32
Side Stripe Zip Through Jacket - Lily Loves - was $40, now $32
Half Zip Fleece Jumper - Stone - was $20, now $25
5. Barry M
Stock up on popular beauty staples at Priceline for less than $10. Offer ends May 1.
Shimmer All In One Nail Paint – was $9.95, now $4.97
Colour Changing Lip Gloss Genie 10ml – was $12.95, now $6.47
That's Swell! Fruity Extreme Lip Plumper Cherry 2.5ml – was $14.95, now $7.47
Nail Paint Ruby Slippers 10ml – was $9.95, now $4.97
Sheer Splash Moisturising Tinted Lip Balm Mulberry Mist - was $12.95 now $6.47
6. LuxoLiving
Take an extra 15 per cent off furniture (including sale items) using the code REFRESH at checkout.
Yvona Puffy Boucle Swivel Accent Chair – was $439, now $373.15
Norina 5 Seater Modular Boucle Sofa – was $2,339, now $1,988.15
Helena Teepee Pine Timber Single Bed – was $189, now $118.15
Riana Distressed Faded Rug – was $99, now $58.65
Jayleen 180cm Entertainment Unit with Drawers - was $500 now $309
7. KitchenAid
Shop 30 per cent off popular kitchen gadgets, plus free engraving. Sale ends May 11.
Artisan Tilt-Head Stand Mixer (Butter) – was $949, now $799
Artisan Bowl-Lift Stand Mixer – was $1,099, now $899
KF8 Fully Automatic Espresso Machine – was $2,599, now $2,099
13 Cup Food Processor – was $449, now $399
Cordless 5 Cup Food Chopper - was $219 now $179
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Sydney Morning Herald
28-05-2025
- Sydney Morning Herald
How beauty giants are battling it out for Australian shoppers
To this end, Wesfarmers has been expanding its beauty offerings in Priceline and a new dedicated beauty store atomica, while Adore Beauty launched its first bricks-and-mortar store in Melbourne last year after 25 years in business. Dr Marian Makkar, a senior marketing lecturer at the Royal Melbourne Institute of Technology, says differentiation is a key challenge for multi-brand retailers. Exclusive brand partnerships and a warm, bespoke customer service experience with an emphasis on bricks-and-mortar retail are central. 'When you go into the retail space itself, you want to feel like an exclusive customer,' she says. For Mecca, staff training is an essential part of the offering, with the brand investing four per cent of turnover in education. Loading 'Our team members are true beauty experts – deeply knowledgeable about our brands, products, and application techniques – and skilled at sharing that expertise in a warm, engaging, and high-touch way,' the company told this masthead. While Sephora's two main competitors in Australia – Mecca and Priceline – are Australian-owned, Cheah thinks its international positioning gives the brand an edge. 'We go back to the profile of our consumers, and they're more well travelled. The fact they come to Sephora, they can shop anywhere in the region and they will still be able to earn points,' she says. 'We bring global brand equity and exclusive brand partnerships.' Makkar attributes Mecca's success in part to its high concentration of exclusive brands (around 80 per cent). It appears to be working, with revenue growing from $971,523 in 2022 to an estimated $1.3 billion for the 2025 financial year. Sephora was unable to say what percentage of its more than 500 brands were exclusive, but it's clear that it's a strategy pivotal to retailers' success, at a time when consumers can order online or buy in store. This month, Sephora will add Lady Gaga's Haus Labs to its stable of Sephora-only brands in the Asia-Pacific region, which also includes Selena Gomez's Rare Beauty and Rihanna's Fenty Beauty. First launched in 2019 on Amazon, Haus Labs relaunched in 2022 with Sephora. Cheah thinks this has been key to it becoming one of the highest-earning celebrity beauty brands today. 'With all due respect to Amazon, I think Haus Lab's story is better communicated [at Sephora], and I think the brand appreciates that out of us as well,' says Cheah. In today's oversaturated market of celebrity beauty brands, it takes more than a famous face to move product. 'Consumers today are so savvy. They won't spend money on products that don't work, no matter how inexpensive they are,' says Cheah. She thinks Haus Lab's focus on 'clean beauty' (defined by Sephora as products free from ingredients such as phthalates, sulphates and parabens), skincare-based make-up and focus on social issues (a portion of every sale goes to support Gaga's charity, Born this Way Foundation) have all contributed to its success. In June, Sephora and Haus Labs will create 31 activations across Australia in line with Global Pride Month. Cheah says Haus Lab's foundation is the top-selling foundation in US Sephora, with similar hopes for the Australian market. Sephora has made a concerted effort to support Australian beauty brands too – most notably Ultra Violette, a sun care brand that's seen rapid success since launching in 2019. Loading Ultra Violette is sold exclusively in store at Sephora Australia, and has recently entered into the US and Asian markets, again with the help of Sephora. But securing that coveted 'exclusivity' can be tough – Ultra Violette is also available direct from its website and on The Iconic. Cheah is pragmatic. 'A brand deserves to have the brand available to consumers in the way they would like to be. We cannot put a frame around that,' she says. 'In some cases, like Ultra Violette, we would love for them to just be in Sephora and only in Sephora because that gives them a greater marketing edge as well with us.' Indeed, when brands have the ability to go direct to consumer, why enter an exclusive partnership with a retailer like Sephora? Cheah says a partnership offers a brand access to their global supply chain, consumer data, merchandising and advice on product development. And she thinks having multiple fronts in different retailers can confuse shoppers about a brand's messaging. From a consumer standpoint, Makkar says multi-retailers offer convenience for busy shoppers. 'People are looking for a one-stop shop … you have options all the way from Australian brands, all the way to international brands.'
The Age
28-05-2025
- The Age
How beauty giants are battling it out for Australian shoppers
To this end, Wesfarmers has been expanding its beauty offerings in Priceline and a new dedicated beauty store atomica, while Adore Beauty launched its first bricks-and-mortar store in Melbourne last year after 25 years in business. Dr Marian Makkar, a senior marketing lecturer at the Royal Melbourne Institute of Technology, says differentiation is a key challenge for multi-brand retailers. Exclusive brand partnerships and a warm, bespoke customer service experience with an emphasis on bricks-and-mortar retail are central. 'When you go into the retail space itself, you want to feel like an exclusive customer,' she says. For Mecca, staff training is an essential part of the offering, with the brand investing four per cent of turnover in education. Loading 'Our team members are true beauty experts – deeply knowledgeable about our brands, products, and application techniques – and skilled at sharing that expertise in a warm, engaging, and high-touch way,' the company told this masthead. While Sephora's two main competitors in Australia – Mecca and Priceline – are Australian-owned, Cheah thinks its international positioning gives the brand an edge. 'We go back to the profile of our consumers, and they're more well travelled. The fact they come to Sephora, they can shop anywhere in the region and they will still be able to earn points,' she says. 'We bring global brand equity and exclusive brand partnerships.' Makkar attributes Mecca's success in part to its high concentration of exclusive brands (around 80 per cent). It appears to be working, with revenue growing from $971,523 in 2022 to an estimated $1.3 billion for the 2025 financial year. Sephora was unable to say what percentage of its more than 500 brands were exclusive, but it's clear that it's a strategy pivotal to retailers' success, at a time when consumers can order online or buy in store. This month, Sephora will add Lady Gaga's Haus Labs to its stable of Sephora-only brands in the Asia-Pacific region, which also includes Selena Gomez's Rare Beauty and Rihanna's Fenty Beauty. First launched in 2019 on Amazon, Haus Labs relaunched in 2022 with Sephora. Cheah thinks this has been key to it becoming one of the highest-earning celebrity beauty brands today. 'With all due respect to Amazon, I think Haus Lab's story is better communicated [at Sephora], and I think the brand appreciates that out of us as well,' says Cheah. In today's oversaturated market of celebrity beauty brands, it takes more than a famous face to move product. 'Consumers today are so savvy. They won't spend money on products that don't work, no matter how inexpensive they are,' says Cheah. She thinks Haus Lab's focus on 'clean beauty' (defined by Sephora as products free from ingredients such as phthalates, sulphates and parabens), skincare-based make-up and focus on social issues (a portion of every sale goes to support Gaga's charity, Born this Way Foundation) have all contributed to its success. In June, Sephora and Haus Labs will create 31 activations across Australia in line with Global Pride Month. Cheah says Haus Lab's foundation is the top-selling foundation in US Sephora, with similar hopes for the Australian market. Sephora has made a concerted effort to support Australian beauty brands too – most notably Ultra Violette, a sun care brand that's seen rapid success since launching in 2019. Loading Ultra Violette is sold exclusively in store at Sephora Australia, and has recently entered into the US and Asian markets, again with the help of Sephora. But securing that coveted 'exclusivity' can be tough – Ultra Violette is also available direct from its website and on The Iconic. Cheah is pragmatic. 'A brand deserves to have the brand available to consumers in the way they would like to be. We cannot put a frame around that,' she says. 'In some cases, like Ultra Violette, we would love for them to just be in Sephora and only in Sephora because that gives them a greater marketing edge as well with us.' Indeed, when brands have the ability to go direct to consumer, why enter an exclusive partnership with a retailer like Sephora? Cheah says a partnership offers a brand access to their global supply chain, consumer data, merchandising and advice on product development. And she thinks having multiple fronts in different retailers can confuse shoppers about a brand's messaging. From a consumer standpoint, Makkar says multi-retailers offer convenience for busy shoppers. 'People are looking for a one-stop shop … you have options all the way from Australian brands, all the way to international brands.'
7NEWS
28-05-2025
- 7NEWS
Best-selling appliances up to $700 off at LG and Samsung: Shop fridges, dishwashers, vacuums and more
Tired of making dinner decisions on autopilot or tackling endless laundry loads? LG Electronics Australia is giving your home the glow-up it deserves with LG Month, a huge sale running through May offering up to $700 off premium appliances and entertainment essentials. The best in smart fridges, high-efficiency washers, ultra-quiet dishwashers and more. Whether you're upgrading your kitchen, laundry or living room, this is the sign you've been waiting for. On top of that, Samsung is offering up to $300 off its brand-new AI Family Hub Refrigerator, which doesn't just store your food, they help you plan your week. With AI Vision Inside, Samsung's fridge tracks expiry dates, suggests recipes based on what you've got, and reduces food waste. It also functions as a digital family organiser, complete with real-time updates, shared calendars and energy reports. Psychologist Dr. Marny explains, 'Household chores can quietly pile onto our mental load, leading to stress and even burnout. One simple way to ease that pressure is by automating the small daily decisions that eat up brain space, like figuring out what's for dinner.' In other words, your fridge is now smarter than you are before coffee. Ready to cut down the mental load and snag a serious bargain? These Best Picks are the perfect excuse to shop smarter, not harder. Refrigeration On now until midnight LG InstaView™ French Door Fridge GF-V700BSLC was $4,799, now $3,999 LG 508L Slim French Door Fridge with InstaView® GF-V500MBLC, was $3,499, now $2,799 LG 340L Bottom Mount Fridge – InstaView® GF-V300MBL, was $1,599, now $1,399 847L French Door Fridge with InstaView® GF-V900MBLC , was $5,499, now $4,799 On now until 4 June Samsung 809L AI Family Hub™ French Door Refrigerator SRF9800BFH, was $6,099, now $5,799 Samsung 655L Smart Side By Side Refrigerator SRS6100B (NEW) was $1,799, now $1,499 Samsung 655L Smart Side By Side Refrigerator SRS6100S (NEW) was $1,799, now $1,599 Samsung 634L Smart Side By Side Refrigerator with Dispenser SRS6300B (NEW) was $2,599, now $2,299 Dishwashers On now until midnight, 10 per cent off all TrueSteam models 15 Place QuadWash® Dishwasher Freestanding XD2A25MB (Black) was $1,899, now $1,709 15 Place QuadWash® Dishwasher Freestanding XD3A25MW (White) was $1,599, now $1,439 Cooking Ovens and Ranges On now ends 31 May 76L InstaView Series 9 Full Steam Oven, Glass BO609B2BG4, was $3,699, now $3,144 60cm Induction Cooktop, 4 Cook Zones, 2 Flexi BCI607B4BG, was $1,799, now $1,529 60cm T-Shape Rangehood with ThinQ® Auto BWH607T3S, was $649, now $552 Laundry On now until midnight 9kg Series 5 Front Load Washer Steam WV5-1409W was $999, now $799 8.5kg Top Load Washer Smart Inverter WTL1-85W was $899, now $699 Vacuums On now until midnight LG CordZero® Handstick Vac with Kompressor™, was $999, now $699 LG CordZero® Handstick Vac with AEROSCIENCE™ was $499, now $299 Televisions On now until midnight LG 83-inch OLED C4 4K Smart TV was $7,999, now $4,999 On now until 4 June LG 48-inch OLED C4 4K Smart TV was $2,499, now $1,699 LG 55-inch QNED86 4K Smart TV was $1,799, now $1,099 LG 43-inch QNED81 4K Smart TV was $1,099, now $799 LG 75-inch UT80 4K Smart TV was $1,899, now $1,199 Don't forget to snag the last sales before they are gone at midnight.
