Jams, the Protein PB&J Company Backed by Alex Morgan and C.J. Stroud, Launches Exclusive Partnership with Walmart
Each sandwich contains 10 grams of protein
Various athletes and influencers have partnered with the brandIt's Peanut Butter Jelly Time!
Jams, a new crustless PB&J company, just launched an exclusive, nationwide partnership with Walmart on Monday, July 14.
Founded by 26-year-old entrepreneur Connor Blakley, these protein-rich sandwiches are equipped with 10 grams of protein and can be found in the frozen section in over three thousand Walmart locations across the U.S.
In October, the Athletic reported that NFL teams eat at least 80,000 Uncrustable sandwiches a year, and Jams seeks to enter the PB&J market by offering a healthier alternative to the beloved sandwich.
'You shouldn't have to choose between delicious taste and ingredients you feel good about,' Blakely, founder of the Nashville-based consumer product house The DropOut Companies, said in a statement. 'Our product does not taste like artificial garbage.'
The protein-packed snacks are available in two signature flavors — Strawberry and Mixed Berry — and don't contain any seed oils, food dyes or high fructose syrup.
While competitor Smucker's Uncrustables also don't feature artificial ingredients, it has twice as much sugar and four fewer grams of protein than Jams. It's worth noting that a four-pack of Jams, $5.87, does cost slightly more than a 4-pack of Uncrustables, $4.34.
Jams should be stored in the freezer after purchasing, and like their Uncrustable counterparts, can be eaten frozen, toasted or thawed out.
NFL stars Micah Parsons and C.J. Stroud, and U.S. women's soccer star Alex Morgan are among a few athletes and internet creators who have partnered with the brand.
The company aims to announce multiple other collaborations with popular influencers and athletes weekly over the next couple of months.
'Jams represent everything we believe brands should be - innovative, bold, and authentic. We make a deliberate choice not to cut corners," co-founder Josh Franko said.
Jams are available exclusively in Walmart stores across the U.S. and online at Walmart.com.
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