Latest news with #Jams
Miami Herald
4 days ago
- Health
- Miami Herald
Walmart puts a healthy spin on a guilty pleasure
Is there any food that is more satisfying than a peanut butter and jelly sandwich? Hear me out. A PB&J combines savory and sweet in a way that few other foods do. It's packed with a serving of protein - at least 8 grams per 2 tablespoons - and the fat in peanut butter is mostly healthy. Peanut butter and jelly sandwiches are infinitely customizable. You can add slices of banana or strawberry, honey or chocolate chips, even brie or another kind of cheese if you're feeling adventurous - a charcuterie board between slices of bread if you will Don't miss the move: Subscribe to TheStreet's free daily newsletter Peanut butter and jelly sandwiches travel well, no refrigeration required, which is why they have been a staple in kids' lunchboxes for generations. All the above is also why Uncrustables have become such an iconic snack, stashed in freezers across America. J.M. Smuckers, which makes Uncrustables, will sell around $1 billion worth of the snack this year. Uncrustables are popular, but no one ever claimed they were healthy. Each sandwich is 210 calories and contains 6 grams of protein and 10 grams of sugar. Related: Kroger adds new Coca-Cola flavor Target, Walmart can't carry Still, it seems like professional athletes, including NFL players, can't get enough of them. The NFL reportedly goes through around 80,000 Uncrustables per season (that's 47 sandwiches per player in case you're counting). So it makes sense that other companies might look for ways to take a bite out of that dominance. TheJams, a peanut butter and jelly sandwich described as a "health-forward snack," is now available exclusively at 3000 Walmart stores nationwide. Jams are made by Nashville-based The DropOut Companies, which promised in a statement that the snack is "everything you love about a PB&J without the weird ingredients" and that the product does not taste like artificial garbage." Jams are available in strawberry or berry flavors and each 260-calorie serving contains 10 grams of protein with 6 grams of sugar. Jams don't contain seed oils, high-fructose corn syrup, or dyes, and jelly is made with real fruit. (It's worth noting that Smucker's Uncrustables don't contain artificial ingredients either.) Related: Trader Joe's shares recall on popular snack that can make you sick Like Uncrustables, Jams should be stored in the freezer, and they can be eaten frozen, thawed, or toasted. Investors in the new product include Allison and Stephen Ellsworth, founders of the healthy soda company Poppi, and professional soccer player Alex Morgan. Jams cost $5.87 for a four-pack while Uncrustables are $4.34 for a 4-pack. The partnership with athletes is smart because athletes are always looking for convenient, high-protein snacks, and Jams are another option. A couple of NFL stars, C.J. Stroud and Micah Parsons, are also in on the launch. The brand's first Instagram post features Stroud and Parsons as astronauts, though their spaceship is an Airstream camper. Fans of both the athletes and the snack were already raving. "@vikforvendetta wrote, "As I was searching for the ingredients I saw that you guys use clean ingredients! Which makes me 10 times more likely to try now! Thank you!!" And @Jammy wrote "someone please tell houston we already ate the boxes they packed - jammy needs more berry." Related: Pepsi has discontinued a bunch of soda flavors The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
15-07-2025
- Business
- Yahoo
Jams, the Protein PB&J Company Backed by Alex Morgan and C.J. Stroud, Launches Exclusive Partnership with Walmart
Jams launched their PB&J sandwich across Walmarts nationwide on July 14 Each sandwich contains 10 grams of protein Various athletes and influencers have partnered with the brandIt's Peanut Butter Jelly Time! Jams, a new crustless PB&J company, just launched an exclusive, nationwide partnership with Walmart on Monday, July 14. Founded by 26-year-old entrepreneur Connor Blakley, these protein-rich sandwiches are equipped with 10 grams of protein and can be found in the frozen section in over three thousand Walmart locations across the U.S. In October, the Athletic reported that NFL teams eat at least 80,000 Uncrustable sandwiches a year, and Jams seeks to enter the PB&J market by offering a healthier alternative to the beloved sandwich. 'You shouldn't have to choose between delicious taste and ingredients you feel good about,' Blakely, founder of the Nashville-based consumer product house The DropOut Companies, said in a statement. 'Our product does not taste like artificial garbage.' The protein-packed snacks are available in two signature flavors — Strawberry and Mixed Berry — and don't contain any seed oils, food dyes or high fructose syrup. While competitor Smucker's Uncrustables also don't feature artificial ingredients, it has twice as much sugar and four fewer grams of protein than Jams. It's worth noting that a four-pack of Jams, $5.87, does cost slightly more than a 4-pack of Uncrustables, $4.34. Jams should be stored in the freezer after purchasing, and like their Uncrustable counterparts, can be eaten frozen, toasted or thawed out. NFL stars Micah Parsons and C.J. Stroud, and U.S. women's soccer star Alex Morgan are among a few athletes and internet creators who have partnered with the brand. The company aims to announce multiple other collaborations with popular influencers and athletes weekly over the next couple of months. 'Jams represent everything we believe brands should be - innovative, bold, and authentic. We make a deliberate choice not to cut corners," co-founder Josh Franko said. Jams are available exclusively in Walmart stores across the U.S. and online at Read the original article on People
Eater
15-07-2025
- Business
- Eater
Do We Really Need a Protein Uncrustable?
is a senior reporter at covering restaurant trends, home cooking advice, and all the food you can't escape on your TikTok FYP. Previously, she worked for Bon Appétit and VICE's Munchies. Name a sandwich innovation more legitimately worthwhile than the Uncrustable — it's certainly not the invention of Kranch nor MayoMust. For this reason, Uncrustables are undefeated, on track to hit over $1 billion in sales in the current fiscal year. In 2021, J.M. Smucker Co. invested $1.1 billion to increase distribution to meet the unstoppable demand for Uncrustables alone. Humans, of course, are known for our hubris, doomed to be struck down by the Gods. This, perhaps, is why a new brand seeks to disrupt Uncrustables' ubiquity in the 'sealed crustless sandwich' space. Jams is a professional athlete-backed Uncrustables dupe that's now in the process of hitting Walmart stores across the country, as CNBC Sport reported earlier this week. The packaged 'protein PB&J'comes in either strawberry or blueberry. As founder Connor Blakely told CNBC, the biggest selling point of Jams is its lack of seed oils, dyes, artificial colors and flavors, and high fructose corn syrup, in addition to having the 'most protein per ounce of any peanut butter and jelly that's currently on the market.' I do have to wonder: Do we really need a protein Uncrustable? Especially when peanut butter and jelly Uncrustables already have protein by virtue of having peanut butter? Sure, a Jams sandwich has 10 grams of protein to the six in an Uncrustable, but a Jams sandwich weighs in at 74 grams and an Uncrustable is only 58 grams. That's 13 percent protein to 10 percent protein — not a startlingly huge difference. Then again, it's true that I'm not an athlete. NFL teams, for whom macros likely matter much more than they do for me, go through at least 80,000 Uncrustables per year, as The Athletic uncovered last year. What bothers me more than the protein marketing is the way this 'health-conscious' branding, employed by so many new food brands now, draws on our collective anxiety around food. While some of this anxiety is well-earned, it's also been exploited by brands whose positioning can often read like fearmongering. New oil companies deride the inflammatory potential of their competitors; probiotic sodas promise to solve problems we might never have had, had we not suddenly become inundated with 'gut health' content on TikTok. This has contributed to the rise of the Make America Healthy Again movement, with both its accurate guidance, like eating more vegetables, and its more potentially worrying elements, like the rise of raw milk and the recent backlash against food dye. I was alive during the Atkins era and therefore know that none of this — the demonization of specific ingredients, the overemphasis on others — is anything new. But it's all starting to feel a little orthorexic, don't we think? Despite Jams's branding, Uncrustables already don't have any artificial dyes, as CNBC notes, nor do they contain high fructose corn syrup; it removed the latter in favor of real sugar in 2017. That's the appeal of this kind of marketing, though: It taps into our anxieties, whether they're justified or not. Sign up for Eater's newsletter The freshest news from the food world every day Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
15-07-2025
- Business
New protein PB&J Jams, backed by Alex Morgan and pro-athletes, hits Walmart stores nationwide
The peanut butter and jelly sandwich needs no introduction, but a new brand, Jams, is tapping into the trend of high-protein snacks and reinventing the simple recipe in hopes of capturing a new health-driven demographic of eaters. What are Jams protein PB&J sandwiches? Jams, a new premade sandwich pack that boasts 10 grams of protein per serving without the addition of dyes, seed oils or high-fructose corn syrup, officially rolled out exclusively in more than 3,000 U.S. Walmart stores nationwide on Monday. The sandwiches are available in two flavors: Strawberry and Mixed Berry. Made by the Nashville-based consumer product house The DropOut Companies, this modern reinvention of the classic grab-and-go sandwich has been redesigned to meet consumers' active lifestyles. A handful of star professional athletes have also thrown their proverbial hats in the protein PB&J ring, with key partners in Poppi co-founders Allison and Stephen Ellsworth, retired U.S. soccer star Alex Morgan, and NFL stars Micah Parsons and C. J. Stroud. "Jams was born from a simple belief: you shouldn't have to choose between delicious taste and ingredients you can feel good about," Jams founder Connor Blakley said in a statement. "Our product does not taste like artificial garbage, we are confident that overdelivering value will resonate with the modern consumer in a powerful and perennial way. Walmart is an iconic brand, they have been such an incredible partner in helping us launch JAMS and we couldn't be more thankful for their support in bringing this product to countless customers nationwide."
Yahoo
15-07-2025
- Business
- Yahoo
New protein PB&J Jams launches nationwide, backed by Alex Morgan and pro-athletes
The peanut butter and jelly sandwich needs no introduction, but a new brand, Jams, is tapping into the trend of high-protein snacks and reinventing the simple recipe in hopes of capturing a new health-driven demographic of eaters. Jams, a new premade sandwich pack that boasts 10 grams of protein per serving without the addition of dyes, seed oils or high-fructose corn syrup, officially rolled out exclusively in more than 3,000 U.S. Walmart stores nationwide on Monday. The sandwiches are available in two flavors: Strawberry and Mixed Berry. Made by the Nashville-based consumer product house The DropOut Companies, this modern reinvention of the classic grab-and-go sandwich has been redesigned to meet consumers' active lifestyles. A handful of star professional athletes have also thrown their proverbial hats in the protein PB&J ring, with key partners in Poppi co-founders Allison and Stephen Ellsworth, retired U.S. soccer star Alex Morgan, and NFL stars Micah Parsons and C. J. Stroud. "Jams was born from a simple belief: you shouldn't have to choose between delicious taste and ingredients you can feel good about," Jams founder Connor Blakley said in a statement. "Our product does not taste like artificial garbage, we are confident that overdelivering value will resonate with the modern consumer in a powerful and perennial way. Walmart is an iconic brand, they have been such an incredible partner in helping us launch JAMS and we couldn't be more thankful for their support in bringing this product to countless customers nationwide."
