The one brand that rules Coachella
Influencer-driven fashion retailer Revolve took center stage at the Coachella Valley Music and Arts Festival this year.
Revolve ranked No. 1 among brands by earned media value, according to data insights company CreatorIQ. The firm estimated earned media value, which is used to measure the value of social media content, by reviewing branded posts during Coachella from April 10 to April 20.
Revolve, which launched in 2003, has leveraged influencers in marketing campaigns and other incentives to grow its customer base. It's best known for its ambassador program that gifts products to creators and invites them to exclusive events, like one it hosts at Coachella.
The online fashion brand has become a staple at the festival. Each year, the company hosts an invite-only event called Revolve Festival for influencers and celebrities.
This year's Revolve Festival included food vendors like Raising Cane's and Yeastie Boys and performances from Cardi B and Lil Wayne.
This wasn't Revolve's first year dominating Coachella. The retailer is known for its exclusive activations. Last year, according to CreatorIQ, Revolve had more earned media value during the festival.
Other top-ranking brands at Coachella this year included big names like Adidas and Chanel, as well as smaller celebrity-owned companies like Hailey Bieber's Rhode Skin, according to CreatorIQ.
Bieber marketed her skincare brand alongside Kendall Jenner's 818 tequila with a photo booth that gave out small samples of their products.
Some brands have scaled back their Coachella activations in recent years, while others, like Revolve, have continued to show up through splashy activations.
These were the top 10 brands at Coachella in 2025 by earned media value, according to CreatorIQ:
Revolve, an online fashion retailer
Adidas, an apparel and footwear brand
Chanel, a luxury fashion brand
Rhode Skin, a skincare brand founded by Hailey Bieber
Kosas, a makeup brand
Free People, a fashion retailer
One Size, a cosmetics company founded by influencer Patrick Starrr
Guess, a fashion retailer
BMW, the German car manufacturer
Neutrogena, a skincare and makeup brand
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