Global Streaming Platform Myco Expands Into Egypt
The streaming platform is claiming to offer over 10,000 hours of Arabic content across films, series and podcasts.
Feb 22, 2025
Myco, a global streaming platform based out of Dubai, is expanding into Egypt as part of its Myco Arabia campaign, following the streaming platform's expansion into Pakistan.
Myco offers a 'watch and earn' model, a free-to-use system that incentivizes its viewers with more content through engagement. The platform claims to offer over 10,000 hours of Arabic content across films, series and podcasts.
'Egypt is not just a market for us - it's a cultural powerhouse that has shaped storytelling in the Arab world,' Tariq Jaser, Co-founder of Myco, said. 'Establishing Myco Arabia in Cairo is a pivotal moment in our journey. Our goal is to empower creators, redefine content consumption, and build a streaming ecosystem that extends beyond Egypt into UAE, KSA, and beyond.'
In August 2024, Myco secured the first half of its Series A funding, raising $10 million from key investors, including Daman Investments, Aptos Labs, and Mocha Ventures, pushing its post-money valuation to $80 million.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CairoScene
21 hours ago
- CairoScene
Top MENA Artists Push Beyond the ‘Female' Prefix at ‘Women in Music'
Top MENA Artists Push Beyond the 'Female' Prefix at 'Women in Music' Co-hosted by SceneNoise, Little Pink Book, Takwene, and Yellow Tape Records, 'Women in Music' brought together some of Egypt's top artists and music industry professionals. Looking back on the first 'Women in Music' event in Cairo, a first-of-its-kind intimate gathering, co-hosted by SceneNoise, Little Pink Book and Takwene at Yellow Tape Records, Maadi, which brought together some of Egypt's top artists and industry professionals to connect, inspire and celebrate the women shaping the region's music scene. As part of the event program, SceneNoise curated an artist-focused panel, titled 'Beyond the 'Female' Prefix: Artists Pushing the Envelope of the MENA's Music Scene.' At this panel, which was moderated by Munky Elbakry, MO4's Managing Director, the spotlight was on five influential Arab female artists: Maii Waleed, Blu Fiefer, Dina El Wedidi, Perrie, and WAVE. We heard their stories, inspirations, and career journeys, as well as their viewpoints on the region's music industry and what needs to be changed. The panellists also shared valuable insights and key strategies on how emerging female artists can break barriers, grow their careers, assert themselves in the scene and push their music to global prominence. Lebanese artist and founder of the independent record label Mafi Budget, Blu Fiefer, discussed how creating 'female-only' playlists can be limiting, as it boxes artists into a separate category rather than integrating them into mainstream industry conversations. Egyptian folk sensation Dina El Wedidi reflected on the lack of experimentation within the music scene, advising emerging talents to take risks, embrace new sounds, and prioritize their artistic vision instead of playing it safe. She also emphasized the need for social media platforms to support and enable such experimentation.
Daily News Egypt
2 days ago
- Daily News Egypt
British University in Egypt Student Film Festival opens submissions for Yahya El-Fakharany edition
Submissions have opened for the Yahya El-Fakharany edition of the British University in Egypt Student Film Festival (BUESFF), which is scheduled to take place from 12 to 14 October 2025. The second iteration of the festival honours the Egyptian actor Yahya El-Fakharany for his artistic legacy. Adel Saleh, Dean of the Faculty of Communication and Mass Media and President of the Festival, announced that the festival's programming team has begun receiving submissions. The final deadline for entries is 8 August 2025, after which the selection committee will start curating the official competitions. Student filmmakers can submit their works through the following link: Saleh highlighted that the 2025 edition is a tribute to Yahya El-Fakharany, 'acknowledging his extensive contributions to Arab cinema and drama.' He also revealed that the festival 'will feature a rich program of Arab and international cinematic events designed to foster learning, exchange, and networking opportunities for participating students, helping them develop their professional skills.' Professor Mohamed Lotfy, President of the British University in Egypt, stated that the inaugural edition of the festival 'garnered substantial positive feedback, with over 1,800 student films submitted from universities across the Arab world and beyond.' He emphasised that this participation 'reflects the strong interest of student filmmakers in competing for the festival's prestigious awards.' Professor Lotfy also noted that the number of participating films is 'expected to increase this year due to the expansion of both official and parallel competitions.' He affirmed the university's 'commitment to providing all necessary resources to deliver a distinctive festival experience that nurtures emerging cinematic talents and contributes to the revitalization of the filmmaking industry by opening new doors for students and young creators.' The theme for this year's festival is 'A Call to Reflect on Our Shared Human Experience,' Festival Director Samah Nassar explained. She said the theme invites students 'to explore universal narratives—whether cultural, global, or deeply personal—that resonate across borders.' Nassar emphasised that this theme 'encapsulates the festival's mission to promote creativity, dialogue, and cross-cultural understanding through student filmmaking.' The festival comprises six competition categories: short narrative films, short documentaries, animated films, media-related films, experimental works, and films focusing on women's issues. All submitted films must not exceed 15 minutes in duration.
See - Sada Elbalad
2 days ago
- See - Sada Elbalad
"Sukkar 2" Gets Streaming Date
Yara Sameh The second entry of the Egyptian family musical film "Sukkar" will make its streaming debut exclusively on the "Shahid" streaming platform on Friday, June 6. The film draws inspiration from U.S. writer Jean Webster's epistolary novel 'Daddy-Long-Legs' and is touted as the Arab world's first musical film in the Western canon. 'Sukkar' features singer Hala Turk, who rose to prominence after being an 'Arabs Got Talent' contestant in 2011, in the lead role alongside a wide range of new young talents from the Arab world. The cast also includes Magda Zaki, Mohamed Tharwat, Reham Elshanawany, Yasmina, Mohamed Harby, Moataz Hesham, and others. The official logline for the film reads:"A beautiful day turns disastrous when the city is struck by a chickenpox outbreak, affecting children and workers at the orphanage. While a doctor develops a vaccine, the children seek help from a magician. Amid these events, Sukkar receives an invitation to the annual circus, where she uncovers a truth that turns her life—and the lives of her friends—upside down." The first entry hit cinemas across the Middle East and North Africa on October 12, 2023 by Beirut-based Empire Entertainment, which is one of the region's top movie distributors. It is scripted by Kuwaiti writer Heba Mishari Hamadai, helmed by Egyptian director Tamer Mahdy, and produced by Saudi-owned broadcasting powerhouse MBC Group in its first. 'Sukkar' also features original songs penned by Hamada and scored by Egyptian composer Ehad Abdel Wahed. The film's lead producer is Samar Akrouk, the group director of production at MBC Group, alongside MBC executive producer Lara Ghazal Nassif and MBC producer Alaa Awada, with executive producer Tamer Mortada and producer Mostafa Al Awadi from Egypt's Aroma Productions. read more New Tourism Route To Launch in Old Cairo Ahmed El Sakka-Led Play 'Sayidati Al Jamila' to Be Staged in KSA on Dec. 6 Mandy Moore Joins Season 2 of "Dr. Death" Anthology Series Don't Miss These Movies at 44th Cairo Int'l Film Festival Today Amr Diab to Headline KSA's MDLBEAST Soundstorm 2022 Festival Arts & Culture Mai Omar Stuns in Latest Instagram Photos Arts & Culture "The Flash" to End with Season 9 Arts & Culture Ministry of Culture Organizes four day Children's Film Festival Arts & Culture Canadian PM wishes Muslims Eid-al-Adha News Ayat Khaddoura's Final Video Captures Bombardment of Beit Lahia News Australia Fines Telegram $600,000 Over Terrorism, Child Abuse Content Arts & Culture Nicole Kidman and Keith Urban's $4.7M LA Home Burglarized Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Sports Neymar Announced for Brazil's Preliminary List for 2026 FIFA World Cup Qualifiers News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies Arts & Culture New Archaeological Discovery from 26th Dynasty Uncovered in Karnak Temple Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War Arts & Culture Zahi Hawass: Claims of Columns Beneath the Pyramid of Khafre Are Lies News Flights suspended at Port Sudan Airport after Drone Attacks
