Bath & Body Works opens kiosks in 600 college bookstores. Find out where in Kentucky
The brand's reach aims to strengthen its connection with Generation Z consumers after being named the No. 1 fragrance brand for American teens and the third overall most-shopped at beauty stores by teens in the Piper Sandler Taking Stock with Teens Spring 2025 Survey.
Bath & Body Works has partnered with ICM Distributing Company to launch kiosks, working with national chains such as Barnes & Noble College and Follett-operated bookstores, as well as independent campus retailers, Chief Merchandising Officer Betsy Schumacher said. Here's what we know.
What Kentucky colleges will Bath & Body Works sell products at?
Bath & Body Works will be located on several Kentucky campuses, including Kentucky State University, Morehead State University, Northern Kentucky University, University of Kentucky and University of Louisville.
What products will be available?
A variety of Bath & Body Works products will be available on college campuses, including body creams and lotions, fragrance mists, Wallflower diffusers, PocketBac hand sanitizers, lip products such as glosses and scrubs, hand soap and 3-wick candles, Schumacher said.
Scents like Champagne Toast, Mahogany Teakwood and Clean House Vibes are standout scents and will be available in these bookstores, added Schumacher.
Others are reading: Popular activewear brand opening its first Louisville location this fall at Oxmoor Center
USA TODAY reporter Greta Cross contributed. Reach Marina Johnson at Marina.Johnson@courier-journal.com.
This article originally appeared on Louisville Courier Journal: Bath & Body Works to open at 600 colleges. See Kentucky universities
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