Grand Strand hotel occupancy sees 3-year high over Memorial Day weekend, Myrtle Beach chamber says
MYRTLE BEACH, S.C. (WBTW) — Memorial Day weekend hotel occupancy along the Grand Strand was the highest it's been in three years, according to early data from the Myrtle Beach Area Chamber of Commerce.
The occupancy rate reached 81.2% on May 23, up 3.4% from the same day in 2024, according to STR, a CoStar Group company. The rate climbed to 92.8% on May 24, a 2.9% year-over-year increase. The rates also exceeded 2023 levels.
'This early data underscores the resilience of our destination and the momentum we're carrying into the summer,' said Stuart Butler, chief marketing officer at Visit Myrtle Beach. 'While we did see a slight dip in mid-week occupancy leading up to the Memorial Day weekend, Friday and Saturday were strong. These figures reflect overall market averages, and we recognize that individual property performance can vary. That said, we're encouraged by the results and by the continued interest in Myrtle Beach heading into peak season.'
Below is the 2025 lodging occupancy data from STR, followed by 2024 data for the same day of the week:
May 18: 48.9%, 48.5%
May 19: 49.5%, 53.7%
May 20: 50.5%, 55.5%
May 21: 51.5, 56.9%
May 22: 59.5%, 61.4%
May 23: 81.2%, 78.6%
May 24: 92.8%, 90.2%
More details can be found on the chamber's website; full results for the Memorial Day Weekend, including the statistics for May 26-27, will be available on June 6, the chamber said.
* * *
Dennis Bright is the Digital Executive Producer at News13. He joined the team in May 2021. Dennis is a West Virginia native and a graduate of Marshall University in Huntington, West Virginia. Follow Dennis on Facebook, X, formerly Twitter, and read more of his work here.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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