logo
Royal Norfolk Show gives farming inspiration for almost 15,000 school children

Royal Norfolk Show gives farming inspiration for almost 15,000 school children

Yahoo5 hours ago

Almost 15,000 school children were given hands-on insights into one of Norfolk's most famous farm products at the Royal Norfolk Show.
The event's educational initiatives included the popular Discovery Zone, which explained how the county produces "probably the best malting barley in the world".
A constant procession of eager school groups were shown a combine harvester and were able to see, touch and taste barley crops, grains and malt.
Royal Norfolk Show 2025. Sid and Stella from Lyng Primary Academy in the Discovery Zone (Image: Sonya Duncan) Meanwhile experts explained how the grain is gathered and processed into ingredients for products such as beer, breakfast cereals and Maltesers.
Sam Allott, lead teacher at Lyng Primary Academy, brought his class of 31 children to the show.
He said: "It does not matter how hard you work, you can never get the same experience as you would by bringing them to the centre of Norfolk to celebrate our wonderful county and for the children to understand all the different industries and the importance of agriculture.
"It is such an immersive and hands-on experience."
Royal Norfolk Show 2025. School pupils in the Discovery Zone (Image: Sonya Duncan) Displays included a 3D-printed working model of the Crisp maltings at Great Ryburgh, near Fakenham - built specifically for the show.
Maddie Darrell, marketing manager at Crisp Malt, said: "Our engineers commissioned it so people can see how our maltings work.
"It is very tactile. The children are also hearing the story connecting what comes from the field with products that they recognise. They get that whole flow and it starts to make sense.
"I heard a couple of kids saying they want to be a farmer when they are older. Now they know what the product is and they can feel it, smell it and taste it, I would hope some of them are a little bit inspired."
Royal Norfolk Show 2025. Discovery Zone (Image: Sonya Duncan) The Discovery Zone - which also included rare-breed livestock and agri-science exhibits - was run by the Food and Farming Discovery Trust (FFDT), whose manager Frances Roberson said the show had welcomed more than 14,800 school students this year in its efforts to engage more young people with the county's food and farming industries.
"There is a huge disconnect with the general public, unfortunately, about where their food comes from, and the work that goes into getting food onto their tables, so it is about making those connections," she said.
"But it is also about encouraging careers as well, because we need to encourage more people from outside of farming backgrounds to come into agriculture.
"It is really important to start as early as we can to spark their interest and then build from there."
Royal Norfolk Show 2025. Discovery Zone (Image: Sonya Duncan)

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Royal Norfolk Show gives farming inspiration for almost 15,000 school children
Royal Norfolk Show gives farming inspiration for almost 15,000 school children

Yahoo

time5 hours ago

  • Yahoo

Royal Norfolk Show gives farming inspiration for almost 15,000 school children

Almost 15,000 school children were given hands-on insights into one of Norfolk's most famous farm products at the Royal Norfolk Show. The event's educational initiatives included the popular Discovery Zone, which explained how the county produces "probably the best malting barley in the world". A constant procession of eager school groups were shown a combine harvester and were able to see, touch and taste barley crops, grains and malt. Royal Norfolk Show 2025. Sid and Stella from Lyng Primary Academy in the Discovery Zone (Image: Sonya Duncan) Meanwhile experts explained how the grain is gathered and processed into ingredients for products such as beer, breakfast cereals and Maltesers. Sam Allott, lead teacher at Lyng Primary Academy, brought his class of 31 children to the show. He said: "It does not matter how hard you work, you can never get the same experience as you would by bringing them to the centre of Norfolk to celebrate our wonderful county and for the children to understand all the different industries and the importance of agriculture. "It is such an immersive and hands-on experience." Royal Norfolk Show 2025. School pupils in the Discovery Zone (Image: Sonya Duncan) Displays included a 3D-printed working model of the Crisp maltings at Great Ryburgh, near Fakenham - built specifically for the show. Maddie Darrell, marketing manager at Crisp Malt, said: "Our engineers commissioned it so people can see how our maltings work. "It is very tactile. The children are also hearing the story connecting what comes from the field with products that they recognise. They get that whole flow and it starts to make sense. "I heard a couple of kids saying they want to be a farmer when they are older. Now they know what the product is and they can feel it, smell it and taste it, I would hope some of them are a little bit inspired." Royal Norfolk Show 2025. Discovery Zone (Image: Sonya Duncan) The Discovery Zone - which also included rare-breed livestock and agri-science exhibits - was run by the Food and Farming Discovery Trust (FFDT), whose manager Frances Roberson said the show had welcomed more than 14,800 school students this year in its efforts to engage more young people with the county's food and farming industries. "There is a huge disconnect with the general public, unfortunately, about where their food comes from, and the work that goes into getting food onto their tables, so it is about making those connections," she said. "But it is also about encouraging careers as well, because we need to encourage more people from outside of farming backgrounds to come into agriculture. "It is really important to start as early as we can to spark their interest and then build from there." Royal Norfolk Show 2025. Discovery Zone (Image: Sonya Duncan)

Crisp Acquires Cantactix to Expand Retail Space Planning Insights and Automation for CPG Manufacturers and Retailers
Crisp Acquires Cantactix to Expand Retail Space Planning Insights and Automation for CPG Manufacturers and Retailers

Yahoo

time9 hours ago

  • Yahoo

Crisp Acquires Cantactix to Expand Retail Space Planning Insights and Automation for CPG Manufacturers and Retailers

Strategic acquisition expands Crisp's customer base and offers new connection to category management data essential for end-to-end supply chain optimization BENTONVILLE, Ark., June 25, 2025--(BUSINESS WIRE)--Crisp, the leading collaborative commerce platform for retail data, has announced the acquisition of Cantactix, the leading retail category management solutions company. Cantactix works with retailers and suppliers to simplify and automate retail shelf and floor space management through a tailored approach to software adoption and consultation. Founded more than 15 years ago, Cantactix applies a strategic blend of customer-centric services and proprietary software to maximize the value of every inch of retail space, and to automate and streamline workflows that boost planogram efficiency. "Cantactix and Crisp work with many of the same CPG brands—all of which are using data to optimize what is on the retail shelf in an effort to maximize sales and reduce out-of-stocks," said Are Traasdahl, founder and CEO of Crisp. "Crisp helps brands leverage their retail data to provide insights on product demand, inventory and availability. Cantactix ensures that the right mix of categories and products are placed in the right locations in the right stores. By combining these insights within our platform, CPG brands can enable end-to-end supply chain optimization." "We empower category managers and space planners by eliminating their biggest pain points in implementing retailer-specific customizations," said Dan Desmarais, founder and CEO of Cantactix. "Through this deal, our insights and solutions, developed with our team of experts, will be available to over 6,000 brands globally that already leverage Crisp, providing them with valuable space planning and planogram data to maximize profitability." Following Crisp's recent acquisitions of Seattle-based Shelf Engine, UK-based SKUTrak (Atheon) and ClearBox Analytics, Bentonville-based Atlas, and Minneapolis-based Lumidata, and SetSight, Crisp is positioned to provide CPG brands with unprecedented visibility into data and insights to optimize supply chain operations across major retail channels. Terms of the deal were not disclosed. About Crisp Over $15T in goods flow through global supply chains annually. But the data required to optimize movement of goods is disconnected and siloed. As the leading retail data company, Crisp leverages AI to facilitate the integration, access and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimize retail sales and the supply chain infrastructure. Trusted by 6,000+ brands representing more than $2.5T in retail sales across over 250K stores, Crisp transforms a brand's own retail data into a competitive advantage. Learn more at View source version on Contacts Press Contact: Katie Padilla, (202) 878-8315, crispteam@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Crisp Acquires Cantactix to Expand Retail Space Planning Insights and Automation for CPG Manufacturers and Retailers
Crisp Acquires Cantactix to Expand Retail Space Planning Insights and Automation for CPG Manufacturers and Retailers

Associated Press

time9 hours ago

  • Associated Press

Crisp Acquires Cantactix to Expand Retail Space Planning Insights and Automation for CPG Manufacturers and Retailers

BENTONVILLE, Ark.--(BUSINESS WIRE)--Jun 25, 2025-- Crisp, the leading collaborative commerce platform for retail data, has announced the acquisition of Cantactix, the leading retail category management solutions company. This press release features multimedia. View the full release here: Crisp Acquires Cantactix to Expand Retail Space Planning Insights and Automation for CPG Manufacturers and Retailers Cantactix works with retailers and suppliers to simplify and automate retail shelf and floor space management through a tailored approach to software adoption and consultation. Founded more than 15 years ago, Cantactix applies a strategic blend of customer-centric services and proprietary software to maximize the value of every inch of retail space, and to automate and streamline workflows that boost planogram efficiency. 'Cantactix and Crisp work with many of the same CPG brands—all of which are using data to optimize what is on the retail shelf in an effort to maximize sales and reduce out-of-stocks,' said Are Traasdahl, founder and CEO of Crisp. 'Crisp helps brands leverage their retail data to provide insights on product demand, inventory and availability. Cantactix ensures that the right mix of categories and products are placed in the right locations in the right stores. By combining these insights within our platform, CPG brands can enable end-to-end supply chain optimization.' 'We empower category managers and space planners by eliminating their biggest pain points in implementing retailer-specific customizations,' said Dan Desmarais, founder and CEO of Cantactix. 'Through this deal, our insights and solutions, developed with our team of experts, will be available to over 6,000 brands globally that already leverage Crisp, providing them with valuable space planning and planogram data to maximize profitability.' Following Crisp's recent acquisitions of Seattle-based Shelf Engine, UK-based SKUTrak (Atheon) and ClearBox Analytics, Bentonville-based Atlas, and Minneapolis-based Lumidata, and SetSight, Crisp is positioned to provide CPG brands with unprecedented visibility into data and insights to optimize supply chain operations across major retail channels. Terms of the deal were not disclosed. About Crisp Over $15T in goods flow through global supply chains annually. But the data required to optimize movement of goods is disconnected and siloed. As the leading retail data company, Crisp leverages AI to facilitate the integration, access and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimize retail sales and the supply chain infrastructure. Trusted by 6,000+ brands representing more than $2.5T in retail sales across over 250K stores, Crisp transforms a brand's own retail data into a competitive advantage. Learn more at View source version on Press Contact: Katie Padilla, (202) 878-8315,[email protected] KEYWORD: UNITED STATES NORTH AMERICA ARKANSAS INDUSTRY KEYWORD: TECHNOLOGY PROFESSIONAL SERVICES SOFTWARE NETWORKS DATA ANALYTICS RETAIL DATA MANAGEMENT SUPPLY CHAIN MANAGEMENT ARTIFICIAL INTELLIGENCE SOURCE: Crisp Copyright Business Wire 2025. PUB: 06/25/2025 10:05 AM/DISC: 06/25/2025 10:06 AM

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store