Eurofragance achieves €180mln in sales for 2024, with UAE and Saudi driving record growth in IMEA
Investments in infrastructure and innovations fueled global expansion
Barcelona – Spanish fragrance house Eurofragance announces a 27% increase in like-for-like sales for 2024 versus 2023, reaching €180 million and marking its strongest annual performance to date. The standout growth came from the IMEA region—driven by surging demand in the UAE and Saudi Arabia—placing the Gulf region at the forefront of the company's global success.
This performance underscores Eurofragance's strategic focus and commitment to excellence across all regions and product categories. Juan Ramón López Gil, the company's CFO, says: "Achieving €180 million in sales is a testament to our initiatives and the dedication of our teams. Each region's contribution has been instrumental in achieving these results and our financial discipline and focused strategies will continue to drive our success.'
IMEA Leads Global Growth
Eurofragance's IMEA region posted the highest growth among its strategic markets with regional sales increasing by 30%.
Antoine de Riedmatten, Chief Fine Fragrance & General Manager IMEA at Eurofragance, says: 'We have successfully capitalized on the steady and significant development of different markets such as UAE and, notably, Saudi Arabia, where more and more retailers are ramping up investments in new fragrance brands. Special mention should also be made of India, which has become a new pillar of growth for us. With sound strategies in place across these geographies, we are well positioned for continued success in the coming years'.
The multinational's diverse product portfolio also helped shore up significant gains. The Fine Fragrance category experienced a 28% upswing, while the Home and Personal Care segments saw a 20% increase. This cross-category progress highlights Eurofragance's ability to meet the demand of its customers in their expansion when it comes to offering them the right fragrances to grow their brands.
Expansion Fueled by Strategic Investments and Innovations
In 2024, Eurofragance continued to invest in strategic initiatives to support its growth. The company opened a new creative center in Mumbai, reinforcing its position in India's fast-growing market. The fragrance house's expansion and optimism regarding the future are also evident in its commitment to talent. With new hires across all affiliates and substantial investment in its professional development academies and its talent management programs, Eurofragance's workforce grew by 15% in 2024.
The Spanish fragrance house also launched Euphorion™, its first synthetic addition to its ICON Captives collection, a perfumery ingredient that offers a new take on freshness in the perfumer's palette. Laurent Mercier, who has been at the helm of Eurofragance as CEO for the past seven years has played a key role in the accelerated development of the company and its foray into the design of proprietary fragrance ingredients. Mercier explains: 'Our disciplined approach to growth and strategic investments in key areas have allowed us to maintain our reputation as a leading player in the fragrance industry. The strategies we have in place will ensure our sustained expansion, and our commitment to innovation will continue to drive our success in the years to come.'
Relentless Commitment to People and Planet
Eurofragance remained steadfast in its commitment to sustainability, earning the highest possible rating from EcoVadis with a Platinum medal. The company's dedication to community engagement was and continues to be evident through its participation in programs such as 'Empowering Women's Talent' and 'Diversity Leading Company' both organized by the top-tier Human Resources media outlet in Spain Equipos&Talento. Additionally, Eurofragance collaborated with Hospital Sant Joan de Déu Barcelona and MartiDerm dermocosmetics company on a solution for fish odor syndrome, which received a silver medal award at the VPC Green Beauty Awards.
Eurofragance's performance in 2024 reflects its strategic vision, innovative spirit and commitment to its people, sustainability and community. As the company looks to the future, it remains dedicated to driving growth and delivering value to its customers and stakeholders.
About Eurofragance
Eurofragance manufactures and markets the highest quality fragrances for worldwide brands in fine perfumery, home, personal and air care. The company is a privately held B2B enterprise founded on family values in Barcelona in 1990 and currently has over 600 employees.
Driven by a passion for perfume and the entrepreneurial spirit of its founders, Eurofragance first grew in Europe and the Middle East, before taking on the Far East and the Americas. The company is now represented on five continents; runs its own plants in Spain, Singapore and Mexico; and works with manufacturing partners in China and India.
Eurofragance's international network of Creative Centers and outstanding manufacturing capabilities enable it to create and deliver fragrances around the world. Over the years, Eurofragance has cultivated lasting relationships and has grown hand in hand with its partners.
Eurofragance is wholeheartedly invested in addressing sustainability issues and its decision-making process is built around strategic initiatives supporting this cause. The company spearheads activities around four major axes: safety, community, business ethics and resources.
Media contact:
MOJO
Verina Osama / verina@mojo-me.com
Sama Al Shibani / sama@mojo-me.com
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