Sharjah Ruler opens 3rd annual edition of Sharjah Animation Conference
Organised by SBA, SAC 2025 runs from May 1 to 4 and stands as the region's first event of its kind—uniting professionals, emerging talent, and enthusiasts in the world of animation for four days of dynamic exchange, innovation, and collaboration.
During the opening, His Highness was briefed on this year's rich programme, which includes 26 specialised workshops, 21 interactive panel discussions, curated film screenings, and exhibitions, all led by 72 international industry leaders. His Highness also toured the conference halls and exhibitor pavilions, engaging with the latest animation tools, technologies, and creative expressions from around the globe.
Celebrating the legacy of Arab animation
A highlight of the opening ceremony was a short film produced by SBA that traced the vibrant history of Arab animation. From early beginnings in tents and souks to modern classics such as Bakkar, Freej, and Shaabiat Al Cartoon, the film offered a heartfelt tribute to the region's storytelling traditions and artistic innovation.
The film also honoured the pivotal role of Arabic dubbing in localising international animated content and making it culturally resonant for Arab audiences. It spotlighted the enduring influence of Spacetoon in transforming children's media across the region. The screening concluded with a powerful affirmation of Sharjah's commitment to nurturing Arab creators and promoting original, culturally grounded content for a global audience.
Khoula Al Mujaini: It is time for us to tell our own stories
In her opening remarks, Khoula Al Mujaini, Executive Director of SAC, described the conference as a strategic initiative under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi and the guidance of Sheikha Bodour bint Sultan Al Qasimi. She stressed the event's mission to bolster Arab content creation through innovative, future-facing approaches.
Al Mujaini highlighted Sharjah's sustained commitment to building a robust content creation ecosystem through year-round initiatives that identify and elevate talent. 'The conference connects publishing and production, authors and illustrators, imagination and realisation, and today's storytellers with the dreamers of tomorrow,' she said.
'It is time for us to tell our own stories. The Arab world is abundant with exceptional talent that lacks neither creativity nor ambition, but simply requires the opportunity, space, and support to flourish. Here in Sharjah, we are imagining, planning, and taking action to ensure that, in the near future, the world will experience animation of international standard, rooted in Arab identity, expressive of our culture, articulated in our language, resonant with our children, and captivating to global audiences,' she concluded.
du CEO lauds SAC's central role in guiding emerging talent into UAE's digital future
Fahad Al Hassawi, CEO of du, SAC's official sponsor, affirmed the telecom provider's belief in creativity as a driver of transformation and economic progress: 'Our support for SAC stems from a firm belief in culture and creativity as catalysts for positive transformation and vital components of the future economy. This international event aligns with our vision to empower a new generation of creative storytellers who will shape the digital landscape of our region.'
He added that SAC plays a critical role in enabling emerging talent to participate meaningfully in the UAE's digital future.
Honouring Japanese anime artistry
This year, SAC pays special tribute to the global legacy of Japanese anime, welcoming esteemed creators including Masayuki Miyaji and Tamiya Terashima, both of whom contributed to Spirited Away and My Neighbour Totoro with Studio Ghibli.
The international lineup also features Tom Bancroft, founder of Pencilish Animation Studios; Tony Bancroft, Disney animator known for Mulan and Aladdin; and Sandro Cleuzo, celebrated for his work on Anastasia, Tarzan, and Chip 'n' Dale.
Now in its third edition, the Sharjah Animation Conference continues to grow as a global hub for exploring the future of animation. This year's programme delves into intersections between artificial intelligence, visual storytelling, and literary adaptation, reinforcing the message that animation is a universal medium where culture, technology, and imagination converge.
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