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British car showrooms may feature AI-powered robots as salesmen soon

British car showrooms may feature AI-powered robots as salesmen soon

Gulf Today3 days ago

Robots powered by AI could soon be selling cars to customers in the UK as a global car manufacturer debuts an unusual new member of staff.
Omoda and Jaecoo owner Chery has showed off robotic sales assistant 'Mornine' at the Shangai Motor Show on 23 April. It can greet customers, show them around a car, and even make them a tea or coffee.
The AI robot uses machine learning to improve its performance, learning from interactions with customers. It has been trialled in showrooms in Malaysia and could soon be rolled out worldwide, a spokesperson for Chery said.
The car maker added that Mornine has capabilities including perception, cognition, decision making and task execution and explained the 'ideal use case' was for 'dealer-level admin and service.'
The car brand's robotics experts said Mornine uses speech and vision inputs that allow it to 'accurately interpret commands including physical gestures'.
Ian Wallace, spokesperson for Chery's Omoda and Jaecoo brands in the UK, said Mornine could even be offered for use in people's homes in the future if showroom trials go well.
He said: 'Mornine is an intelligent showroom aid. She can show customers around a vehicle, she can answer questions and she can make teas and coffees, so in a busy showroom environment, if staff are tied up, she's there to be a helpful face of the brand.
'She has learning capabilities so she can react to commands and learn your voice so if you were to use her in a household environment she would start to learn what you like and don't like.'
Chery said the robot uses 'automotive-grade hardware' to allow it to walk upright and it has 'dexterous hands' to allow it to grip items. It can also distinguish between voices to identify different customers.
The car maker also showcased a robotic dog called 'Argos' at the Shanghai show. They say the AI-powered animal is designed to offer companionship to those who are unable to keep real pets at home.
The Independent

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British car showrooms may feature AI-powered robots as salesmen soon
British car showrooms may feature AI-powered robots as salesmen soon

Gulf Today

time3 days ago

  • Gulf Today

British car showrooms may feature AI-powered robots as salesmen soon

Robots powered by AI could soon be selling cars to customers in the UK as a global car manufacturer debuts an unusual new member of staff. Omoda and Jaecoo owner Chery has showed off robotic sales assistant 'Mornine' at the Shangai Motor Show on 23 April. It can greet customers, show them around a car, and even make them a tea or coffee. The AI robot uses machine learning to improve its performance, learning from interactions with customers. It has been trialled in showrooms in Malaysia and could soon be rolled out worldwide, a spokesperson for Chery said. The car maker added that Mornine has capabilities including perception, cognition, decision making and task execution and explained the 'ideal use case' was for 'dealer-level admin and service.' The car brand's robotics experts said Mornine uses speech and vision inputs that allow it to 'accurately interpret commands including physical gestures'. Ian Wallace, spokesperson for Chery's Omoda and Jaecoo brands in the UK, said Mornine could even be offered for use in people's homes in the future if showroom trials go well. He said: 'Mornine is an intelligent showroom aid. She can show customers around a vehicle, she can answer questions and she can make teas and coffees, so in a busy showroom environment, if staff are tied up, she's there to be a helpful face of the brand. 'She has learning capabilities so she can react to commands and learn your voice so if you were to use her in a household environment she would start to learn what you like and don't like.' Chery said the robot uses 'automotive-grade hardware' to allow it to walk upright and it has 'dexterous hands' to allow it to grip items. It can also distinguish between voices to identify different customers. The car maker also showcased a robotic dog called 'Argos' at the Shanghai show. They say the AI-powered animal is designed to offer companionship to those who are unable to keep real pets at home. The Independent

The rise of the digital showroom, the new frontline for driving car sales
The rise of the digital showroom, the new frontline for driving car sales

Zawya

time16-05-2025

  • Zawya

The rise of the digital showroom, the new frontline for driving car sales

In a world where purchasing decisions are increasingly informed by online research, the automotive customer journey starts long before the test drive. You can picture it. Gleaming polished cars. Gleaming white floors. Gleaming crowned teeth. The car showroom remains a mainstay of popular culture and of our association with the idea of purchasing a vehicle. But how relevant is the physical showroom in today's increasingly digital-first world? In the inaugural 2025 South African Automotive Industry Report by Rogerwilco and YOUKNOW Technologies, we highlighted that 92% of local consumers conduct online research before purchasing a car, consulting a range of sources including brand websites, search results, reviews and social media. Legacy manufacturers like Toyota, Suzuki and Volkswagen have leveraged this to great effect, consistently converting online engagement into real-world sales. It's not just the giants that are enticing customers digitally. 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By tracking real-time search and sentiment trends, brands can anticipate shifts in customer demand and adapt their strategies accordingly. This brings us to social media. Own the conversation Although social sentiment doesn't directly drive sales, it serves as an early signal of brand affinity and potential buying intent. Nevertheless, the 2024 decline in car sales was mirrored by a 3% year-on-year drop in automotive mentions and a 4% decline in people discussing car brands online. However, it's not enough to monitor what is being said online. Automotive players who actively participate in and shape the conversations about their brands will achieve greater brand affinity, potentially winning customers before they even set foot in the showroom. 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OMODA & JAECOO Ushers in a New Era of High-Performance Hybrid Mobility with SHS Technology in the UAE
OMODA & JAECOO Ushers in a New Era of High-Performance Hybrid Mobility with SHS Technology in the UAE

Web Release

time12-05-2025

  • Web Release

OMODA & JAECOO Ushers in a New Era of High-Performance Hybrid Mobility with SHS Technology in the UAE

As the UAE's demand for advanced, sustainable mobility continues to grow, OMODA & JAECOO is set to redefine what hybrid performance means with the regional debut of its game-changing Super Hybrid System (SHS) — a platform that delivers superior acceleration, lower fuel consumption, and extended electric driving range compared to traditional internal combustion engines (ICE). With successful rollouts of the J7 PHEV across global markets, JAECOO is now bringing its SHS technology to the UAE to meet the needs of a new generation of adventure-seeking, tech-driven drivers who demand both capability and responsibility. 'SHS is not just a powertrain — it's a complete rethink of how hybrid SUVs should perform in real life,' said Shawn Xu, CEO of OMODA & JAECOO Automobile International. 'Our system outperforms many ICE vehicles in torque, fuel efficiency, and range. With the J7 already proving itself across multiple continents, we are proud to bring this innovation to the UAE and soon launch the next evolution with the J8 SHS.' What Is SHS – Super Hybrid System? The Super Hybrid System (SHS) is JAECOO's proprietary plug-in hybrid technology platform that fuses electric efficiency with internal combustion muscle. Highlights include: Combined power output: 340 horsepower (255 kW) Torque: 525 N·m — exceeding many ICE rivals Pure EV range: Up to 90 km Combined driving range: Up to 1,200 km on one charge and tank Charge-sustaining fuel consumption: ?6.0L/100km EV Silent Mode, regenerative braking, and multi-terrain drive settings The system is supported by a high-efficiency hybrid engine (44.5% thermal efficiency) and a battery pack engineered to operate in temperatures reaching 60°C — making it ideal for the GCC climate. Proven Performance. Now in the UAE. The JAECOO J7 PHEV has already made headlines so many countries across the world. From long-distance hybrid drives to urban EV-only performance, the J7 has been widely recognized for outperforming segment benchmarks in both performance and endurance. In the UAE, these achievements will be showcased through the Super Hybrid Marathon in Dubai to Riyadh — and the J7 Performance Challenge, where the vehicle will tackle sand dunes, rock crawls, and steep climbs with ease. Next: The J8 SHS Following the momentum of the J7, JAECOO will soon unveil its most advanced hybrid SUV to date: the JAECOO J8 SHS. Engineered with top-tier off-road capability, luxury interior craftsmanship, and a new iteration of the SHS platform, the J8 promises performance that outpaces traditional ICE SUVs in both desert terrain and urban mobility. More details on its UAE reveal will be shared in the coming weeks. JAECOO's mission is clear: bring global hybrid innovation to local roads, offering UAE drivers a smarter, bolder, and cleaner way to explore their world. Prev Post EBRD backs Egypt's first solar and battery storage project Next Post OMNIYAT Debuts Inaugural Green Sukuk on Nasdaq Dubai Comments are closed.

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