Snowflake Unveils AI Data Cloud Innovations at Summit 2025
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Snowflake (NYSE: SNOW), the AI Data Cloud company, announced major product innovations at its annual user conference, Snowflake Summit 2025. These updates are set to transform how enterprises manage, analyze, and activate data in the AI era.
The company revealed enhancements across data engineering, compute performance, analytics, and agentic AI. These innovations aim to eliminate data silos and connect enterprise data to business action. At the same time, they maintain control, simplicity, and governance.
James Petter, Vice President, Snowflake EMEA, stated that the new updates redefine what organizations can expect from a modern data platform. He emphasized that the company's goal is to make AI and machine learning workflows more accessible, trusted, and efficient.
Snowflake introduced Snowflake Openflow, a multi-modal data ingestion service now generally available on AWS. It enables users to connect to nearly any data source and drive value from any architecture. Openflow removes data fragmentation by unifying formats and systems.
The service is powered by Apache NiFi™, automating data flow between systems. It allows data engineers to create custom connectors in minutes, running them on Snowflake's managed platform. It supports a wide range of sources like Box, Google Ads, Proofpoint, ServiceNow, Workday, and Zendesk, among others.
Key capabilities include: Hundreds of ready-to-use connectors
Integration with cloud object stores and messaging platforms
Snowflake also revealed new compute innovations. These include Standard Warehouse Generation 2 (Gen2), now generally available, which offers 2.1x faster performance. Another addition, Adaptive Compute, is now in private preview. This feature automatically sizes and shares resources for better performance and lower costs.
The company reported the upcoming release of Snowflake Intelligence and Cortex Agents, both in public preview soon. These tools enable users to ask natural language questions and get insights from structured and unstructured data. Powered by models from Anthropic and OpenAI, they run securely within Snowflake.
Another announcement was the Data Science Agent, now in private preview. It helps data scientists by automating tasks like data preparation, feature engineering, and model training using Anthropic's Claude.
According to Snowflake, more than 5,200 customers, including BlackRock, Luminate, and Penske Logistics, are already using Cortex AI to transform their operations.
The company also introduced SnowConvert AI and Cortex AISQL. These tools support fast and cost-effective migration from legacy systems and enable generative AI-powered SQL analytics. Both are designed for high performance and efficiency.
Additionally, Snowflake revealed updates to its Marketplace. New agentic products like Cortex Knowledge Extensions will soon be available. These allow enterprises to enrich AI agents with third-party data while ensuring data protection and attribution. Users can access content from The Associated Press and other providers.
Through these developments, Snowflake aims to empower global organizations to modernize their data strategies with enterprise-ready AI.
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