POP MART to make first Middle East debut at MEFCC 2025
With a strong commitment to shaping global pop culture, POP MART has captivated collectors worldwide through its innovative approach to art toys and its trendsetting designs. By combining creativity with a robust operational model, POP MART has introduced beloved characters such as MOLLY, DIMOO, THE MONSTERS, SKULLPANDA, and Hirono to a growing international fanbase.
At MEFCC 2025, collectors and enthusiasts in the Middle East will, for the first time, step into POP MART's imaginative universe. The brand's presence will feature exclusive product drops, interactive exhibits, and the signature thrill of uncovering new collectibles—bringing the unique POP MART experience directly to the region's fans.
"The UAE is a dynamic and fast-growing market, and we are incredibly thrilled to make our debut at MEFCC in Abu Dhabi,' said David Chew, go-to-market manager at POP MART. "This is a fantastic opportunity to engage with passionate fans, connect with new communities, and showcase POP MART's signature creativity. We can't wait to share the magic of POP MART with the international MEFCC audience."
As POP MART continues its global expansion, the brand is redefining the way fans engage with collectible culture through its growing network of physical stores and ROBOSHOPs in major cities worldwide. Its participation in MEFCC 2025 is poised to be a milestone event, offering immersive brand experiences, highly sought-after collectibles, and unforgettable moments for pop culture lovers across the region.
The Little Things, known for bringing the world's most iconic collectibles to the region, is the driving force behind POP MART's highly anticipated debut at the event. Commenting on this occasion, Hassan Tamimi, managing director of The Little Things said: "We're beyond excited to bring POP MART to MEFCC for the very first time. This year's Comic Con will be even more unforgettable with POP MART debut to the UAE market showcasing unique art toys and drop culture adding a fresh new energy to the scene. MEFCC 2025 is going to be a collector's paradise, and we can't wait for fans to experience it firsthand."
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