Latest news with #DIMOO
The Sun
25-06-2025
- Entertainment
- The Sun
Unboxings and IRL Events: POP MART Connects with Southeast Asia's Toy Collectors Through Lazada
KUALA LUMPUR, MALAYSIA– Media OutReach Newswire – 25 June 2025 – Southeast Asia's blind box obsession is now mainstream, and POP MART is at the heart of it, fuelling demand with exclusive IPs, sought-after collectibles and even real-life fan events. The global designer toy brand, best known for turning characters like MOLLY, DIMOO, and SKULLPANDA into household names, is tapping on Lazada's LazMall to connect with millions of fans across the region through surprise drops, unboxings, and community events. With LazMall, POP MART is now reaching fans in a more direct and hyper-personalised way. Since joining the platform in 2023, it has grown over 5-fold to become one of LazMall's fastest-growing toy brands — a testament to the region's deep love for collectibles and character storytelling. From live-streamed unboxings to data-backed product launches, POP MART's success reflects how digital discovery and fandom go hand-in-hand. The global blind box collectibles market is set to hit USD 38.4 billion by 2031 — a boom fuelled by Gen Z and millennial collectors seeking rarity, emotional connection, and a bit of playful nostalgia. 'Whether it's the thrill of the mystery or the joy of finding your favourite character, our collectors are looking for more than just toys — they're seeking stories,' said a POP MART spokesperson. 'With Lazada, we're able to deliver those stories in a more seamless way.' Global Exclusives Launching in June This month, POP MART will release two globally limited figures — MOLLY and Zsiga, and also unveil the second-generation SKULLPANDA plush toys, adding a soft and huggable twist to its cult-favourite character lineup. These products will be available on Lazada's LazMall from June 2025 onwards. POP MART will also increase its stock levels and scale up visibility on its LazMall storefront to meet fan demand. Where Community Meets Commerce On Lazada, POP MART fans don't just shop — they discover and experience. Using AI-powered recommendations and region-specific insights, the brand curates its releases based on what collectors love most in each market. SKULLPANDA, for instance, has become a breakout favourite in Thailand, while DIMOO charms fans in Malaysia. Collectors also benefit from prompt deliveries, with 85% of orders in all key Southeast Asian cities like Bangkok and Manila guaranteed to arrive within 48 hours upon order confirmation. Collectibles are also delivered in custom shock-proof packaging to ensure they arrive in pristine, collector-worthy conditions, and the parcel can be tracked in real time on the Lazada app. POP MART collectibles are not just toys, they are a lifestyle and the epitome of luxury and exclusivity that has been fuelled by the energy of its fans and creators. More than one-third (34%) of its sales on Lazada now come from affiliate creators in Southeast Asia — livestreamers, toy reviewers, and content creators who bring the world of POP MART to life through their own lens. Their curated content, character deep-dives, and unboxing videos don't just sell toys — they build community and elevate collecting into a shared lifestyle. Taking the Experience Offline Fans in Malaysia can look forward to experiencing the magic in-person, where the Lazada X POP MART 5KM run will be happening on 12 October 2025. Designed to be a vibrant, community-driven event that blends fitness, music, and fandom, POP MART will be hosting an exclusive booth at the event, creating a playground for pop culture lovers to meet iconic characters and immerse themselves in the joyful surprise of the trend culture and brand stories. IRL experiences like this are part of POP MART's strategy to connect more deeply with its community – both online and offline. 'POP MART's world is built on creativity and connection,' said Kaya Qin, Chief Executive Officer at Lazada Malaysia. 'Through Lazada's platform, brands like POP MART are able to inspire and engage a new generation of collectors with stories that extend beyond the digital channels.' Zsiga MOLLY
Khaleej Times
19-04-2025
- Entertainment
- Khaleej Times
POP MART to make first Middle East debut at MEFCC 2025
World-renowned designer toy brand POP MART is set to make its highly anticipated debut at the Middle East Film & Comic Con (MEFCC) 2025 in Abu Dhabi. This marks the brand's first appearance at the region's largest and most celebrated pop culture event. With a strong commitment to shaping global pop culture, POP MART has captivated collectors worldwide through its innovative approach to art toys and its trendsetting designs. By combining creativity with a robust operational model, POP MART has introduced beloved characters such as MOLLY, DIMOO, THE MONSTERS, SKULLPANDA, and Hirono to a growing international fanbase. At MEFCC 2025, collectors and enthusiasts in the Middle East will, for the first time, step into POP MART's imaginative universe. The brand's presence will feature exclusive product drops, interactive exhibits, and the signature thrill of uncovering new collectibles—bringing the unique POP MART experience directly to the region's fans. "The UAE is a dynamic and fast-growing market, and we are incredibly thrilled to make our debut at MEFCC in Abu Dhabi,' said David Chew, go-to-market manager at POP MART. "This is a fantastic opportunity to engage with passionate fans, connect with new communities, and showcase POP MART's signature creativity. We can't wait to share the magic of POP MART with the international MEFCC audience." As POP MART continues its global expansion, the brand is redefining the way fans engage with collectible culture through its growing network of physical stores and ROBOSHOPs in major cities worldwide. Its participation in MEFCC 2025 is poised to be a milestone event, offering immersive brand experiences, highly sought-after collectibles, and unforgettable moments for pop culture lovers across the region. The Little Things, known for bringing the world's most iconic collectibles to the region, is the driving force behind POP MART's highly anticipated debut at the event. Commenting on this occasion, Hassan Tamimi, managing director of The Little Things said: "We're beyond excited to bring POP MART to MEFCC for the very first time. This year's Comic Con will be even more unforgettable with POP MART debut to the UAE market showcasing unique art toys and drop culture adding a fresh new energy to the scene. MEFCC 2025 is going to be a collector's paradise, and we can't wait for fans to experience it firsthand."
