Time for MENA businesses to lead with digital discipline

Wamda

21-07-2025

An article by Andrey Fedorov, the Founder of Velter
When I walked into my first business meeting in the UAE, I immediately noticed something unusual. Local leaders typically have notebooks and coffee cups on their desks: no smartphones or laptops. Initially, I assumed the issue was just a matter of Middle Eastern hospitality. But a private equity partner explained, 'We measure a person by digital discipline. If I see your phone, I see someone who can't control impulses.'
Silence in local boardrooms
This philosophy isn't only a cultural preference. The Middle East didn't just adopt digital discipline; they made it a superpower. However, this transition was not effortless. Five years ago, BlackBerrys ruled Gulf business.
Today, if you walk into any major conglomerate, you'll find:
Entire floors designed as tech-free zones;
Devices locked into Faraday capsules, blocking signals and protecting devices from cyber intrusions;
'Focus contracts' that penalize for unnecessary digital interruptions;
Board meetings where devices are fully switched off.
Therefore, the new luxury is not the presence of expensive computers, but the ability to disconnect. And it has immediate positive effects on productivity. It's not just something that Emirati C-level executives found out empirically.
Research consistently confirms that digital detox and attention-restoring practices boost focus and efficiency. For example, even a 24-hour 'Do Not Disturb' trial enhances productivity and lowers stress. A two-week social media detox (30-minute daily limit) improves sleep quality, life satisfaction, and stress levels.
Rewiring corporate DNA through behavioral changes
But the true innovation, of course, isn't in banning tech. Dubai and Abu Dhabi executives aim to rewire employees' habits, not their smartphones. That's why they are adopting methods verified by the strongest international companies.
German automaker Volkswagen long ago implemented 'the Right to Disconnect', automatically shutting off email servers after hours. The most radical shift comes from European 'Digital Detox Zones'—biophilic workspaces with device-free areas now found in 38% of London and Stockholm offices. Even Wall Street has adapted: Goldman Sachs' 'No Screen Fridays' mandates analogue brainstorming, reducing burnout among traders.
You can already see these practices in use in the UAE. For example, DEWA (Dubai Electricity & Water Authority) has Focus Rooms for uninterrupted work and better meetings. The UAE has even created a Council for Digital Wellbeing to develop digital policies and promote the importance of online-offline balance. This shows how seriously digital detox is taken in the Emirates. It's being encouraged even at the government level.
Recent neuroscience research confirms that even brief digital detoxes trigger measurable improvements in brain function. Studies show that just three days without devices can increase working memory by 18% and accelerate problem-solving by 23%.
And one more chilling finding: students using phones during breaks perform 22% worse. So, the lesson is brutal but simple: In a world driven by FOMO, the ultimate advantage goes to those who put away their phone. We achieve this not by using apps or hacks, but by rewiring our culture. The future belongs to those brave enough to disconnect. Everyone else will be too busy scrolling to notice their best ideas and best people walking out the door.
Five battle-tested tactics for your Business
By now, you're probably wondering, how can we implement this radical focus in our organisation? Digital discipline isn't about complicated systems or anti-tech policy; it's about intentional behavioural changes.
Here are five methods from Middle Eastern companies that any business can implement to see the difference:
Use signal-blocking 'Faraday' capsules and spaces or designate phone-free spaces. Employees perform 22% better when they take device-free breaks.
Institute 'Analogue Hours' with mandatory screen-free blocks for deep work or brainstorming. Neuroscience shows this boosts problem-solving by 23%.
Auto-disable non-urgent communication after hours. Studies show this reduces stress while maintaining productivity.
Redesign the break space for mental recovery. 38% of European offices using such spaces report higher focus levels.
Make C-suite meetings strictly device-free. As UAE leaders demonstrate, visible commitment changes culture fastest.
The key isn't a perfect system. It's consistency. Start with one hour, measure impact, then scale. Digital discipline isn't about being anti-tech. It's about being more human in how we work.
Final thought: