Asia Cup 2025: ACC writes to BCCI to confirm schedule amid fears of revenue loss
'We have been informed that, in the absence of this information, their ability to plan effectively, allocate resources, and execute their campaigns is significantly constrained.'In addition to highlighting the challenges being faced, the media rights partner has also referred to obligations under the Agreement that begin 60 to 90 days prior to the start of the 2025 tournament.'"Our sponsorship rights partner, TCM, has outlined significant commercial concerns, particularly regarding the timelines required for effective monetization and activation planning.'Additionally, with several major ICC and international events scheduled around the same period, both Sony and TCM have expressed apprehension that any further delays could lead to missed commercial opportunities - losses that may be irrecoverable due to scheduling constraints and limited lead time.advertisement'In light of this, and considering that fixtures for other major tournaments have already been confirmed, we are keen to address the concerns of our rights holders by finalising the Asia Cup schedule within this week. This matter holds particular importance for the ACC, as the Men's Asia Cup serves as its primary source of revenue.'We believe any further delays could potentially expose us to claims of breach of agreement from our partners, who may seek compensation or request discounts as a result."India to play in the Asia Cup? Back in May, sources told India Today that India was unlikely to play in or host the Asia Cup 2025 due to escalating tensions with Pakistan. Despite this uncertainty, Sony Pictures Networks India (SPNI) - which acquired the media rights for Asia Cup events in 2024 for a reported USD 170 million over eight years - recently released a promotional video featuring India's Suryakumar Yadav. Bangladesh's Najmul Hossain Shanto and Sri Lanka's Charith Asalanka also appear in the promo.If India eventually pulls out of the tournament, the Asia Cup is likely to be cancelled altogether. With Mohsin Naqvi currently serving as the ACC Chairman, the financial fallout from such a cancellation would fall under his leadership.- EndsMust Watch
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