iPhone 17 release date revealed in telecom documents: It's coming in early September!
Gurman suggested that Apple will hold the event during the week of September 8th, with Thursday out of the question, as September 11th would be a poor choice for announcing the new iPhones, as it will coincide with honoring the 9/11 tragic event. Apple traditionally avoids Fridays for such announcements, so by the power of deduction, Gurman says that Apple will announce its next lineup on September 8th or 9th, Tuesday or Wednesday, respectively.
Now we have another hint pointing toward September 9th as the date of the event. The information comes from the German website iPhone-Ticker and cites internal sources from German telecom providers.
Here's the most important part of the news translated from German: "According to internal information from German mobile phone providers, the date chosen this year is Tuesday, September 9." There are more dates cited in the story, with first pre-orders starting on September 12th (that's Friday), and wider market availability and retail sales coming on September 19th (another Friday).
Apple iPhone 17 series schedule:
Announcement: September 9th, Tuesday
First pre-orders: September 12th, Friday
Market release: September 19, Friday
Alongside the usual suspects, namely the iPhone 17 , iPhone 17 Pro, and iPhone 17 Pro Max, Apple will reveal a new model called the iPhone 17 Air. It's replacing the iPhone 17 Plus and will fight for the title "thinnest smartphone on the market" with just 5.5 mm thickness.
Some of the expected changes under the hood include a new A19 silicon with a Pro version for the upper-tier models, an increased amount of RAM on the ultra-thin iPhone, the iPhone 17 Pro, and the iPhone 17 Pro Max , and also increased battery capacity for the iPhone 17 Pro Max (5,000 mAh for the first time in iPhone's history).
It looks like Apple is switching strategies with the naming scheme and the model layout. The iPhone Plus was brought back to life in the iPhone 14 lineup as a cheaper big-screen alternative to the Pro Max, but sales have been weak ever since.
Apple is rebranding the iPhone Plus to Air and throwing in the thinness factor, much like what Samsung has done with the Galaxy S25 Edge (even though the Galaxy S25 Plus still exists).
The iPhone 17 Air will directly compete with the S25 Edge price-wise as well; it's expected to cost around $899-950.
It remains to be seen whether people will hop on this new "thin smartphone" train, but judging by the S25 Edge sales, things might take off slowly. The Elec reports that the Galaxy S25 Edge is "selling fewer units than the company anticipated." Due to this, Samsung has lowered its production numbers of the device.
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