Rocco Ritchie hates the 'nepo baby' tag
Rocco Ritchie rejects the 'nepo baby' label.
The 24-year-old artist – the son of pop star Madonna and film director Guy Ritchie – is attempting to forge his own career and doesn't want to be grouped with other celebrity offspring whom he regards as uninteresting.
Speaking to Fantastic Man magazine, Rocco said: "I always think it's funny that back in the day, some of the most beautiful cathedrals that were ever built would be built by generation after generation of the same family.
"And now, if you are born from a family – and I'm not saying this is wrong – you start looking at nepo babies and they are not the most interesting bunch, are they?"
Rocco explained that he never felt comfortable in gilded circles and preferred to socialise with skateboarders in London's South Bank when he was growing up.
He recalled: "Straight away, I was like, this is the place. Best years of my life. I mean, how much fun are upper-class people? Not that much fun."
Rocco has held six art exhibitions to date but revealed that he dropped out of the prestigious London art school Central Saint Martins after just one year as a result of his paintings being criticised by a tutor as they were "too masculine".
He said: "I think he was trying to say it was vulgar. And I didn't think it was vulgar.
"I was 18, doing s***** figurative paintings; my work wasn't even developed enough for anyone to have opinions on it back then."
Rocco has inherited his filmmaker father's taste in tweed and three-piece suits and gave a scathing verdict on the way men dress in the modern world.
He said: "Menswear... I don't even want give that word the power it has. It's so different from what it used to mean. I always see on Instagram people popping up and saying, 'This is my outfit!'
"People really like to show what they're buying and how they're dressing. First of all, who cares? Second of all, this is s***. I mean, who am I to judge? But...
"There's a difference between someone walking in a room and you going, 'Whoa, who's this swaggerer over here?' Or they walk in the room and you go, 'What are you wearing?'
"I feel like it's a very thin line – a very not-distinct line. I mean, I don't want to sound like a little s***, but most men do not dress well."
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