
AlUla Launches "Arch Rock and Stargazing" to Promote Environmental Awareness
Launched in celebration of Earth Day (April 22) and Environment Week 2025, the initiative attracted a wide range of participants, including local residents and tourists. The goal is to foster a deeper connection to AlUla's unique landscapes, promote sustainable ecotourism, and engage the community in preserving the area's natural heritage.
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AlUla Manara Unveils Stellar Experience at AlUla Skies Festival 2025
Eid Al-Fitr 2025: Enjoy Unmissable Experiences in AlUla
AlUla Skies Festival 2025: Spectacular Celebration of Celestial Heritage, Discovery
Play Qiddiya City Joins the World Travel, Tourism Council
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Argaam
04-08-2025
- Argaam
Qiddiya Investment seals hotel operations deal with Adeera
Qiddiya Investment Co. signed a strategic partnership with Public Investment Fund (PIF)-owned Adeera Hospitality Co. to develop an operate a homegrown hotel portfolio across Qiddiya City. Under the deal, Adeera launched three Saudi hotel brands to operate at the giga-project: Alya, a premium luxury concept; Sama, a modern five-star brand; and Noor, a practical mid-market offering. Adeera said the new brands blend Saudi cultural roots with contemporary designs, aiming to set new standards and attract global interest. The brand names are inspired by words from the Saudi national anthem, it further stated, nothing that more details to follow. The partnership aims to develop infrastructure, support local brands, empower Saudi talents, and ensure operational excellence.


Arab News
04-08-2025
- Arab News
PIF's Adeera to operate hotel portfolio across Qiddiya City
RIYADH: Saudi-grown hotel brands will be introduced across Qiddiya City under a new strategic partnership between its developer and Adeera, the hospitality group backed by the Public Investment Fund. The agreement with Qiddiya Investment Co. — also a PIF company — marks a new milestone for Adeera, which was launched in December 2024 to develop and manage a portfolio of homegrown hotel brands. As part of the deal, Adeera will operate a range of hotels at the Qiddiya giga-project, including Alia, a Saudi luxury brand; Sama, a five-star lifestyle offering; and Noor, a mid-market concept, according to a press release. This move aligns with Saudi Vision 2030's goal of making tourism and hospitality a key pillar of economic diversification. It also supports PIF's efforts to build a comprehensive tourism infrastructure in Qiddiya City, which aims to attract millions of global visitors with world-class destinations such as Six Flags Qiddiya and Aquarabia, the region's largest water park. Abdullah Al-Dawood, managing director of Qiddiya Investment Co., said: 'This partnership reflects Qiddiya's commitment to delivering exceptional experiences rooted in excellence, quality, and Saudi identity.' He added: 'Adeera brings the depth, readiness, and Saudi-rooted identity needed to bring our hospitality vision to life. We are leveraging a national champion purpose-built to deliver authentic Saudi hospitality at scale.' The deal aims to bring a fresh approach to hotel management and operations, with a focus on reflecting Saudi identity in hospitality, in line with Vision 2030's tourism and diversification goals. 'This partnership sets the tone for what Adeera was built to do — to power Saudi Arabia's ambitious hospitality pipeline with living, breathing brands that embody the hospitable Saudi culture. We are not just managing hotels; we are showcasing what Saudi hospitality means on the world stage,' said Stefan Leser, CEO of Adeera. Qiddiya City is a new destination being developed from the ground up around entertainment, sports, and culture. Located in the Tuwaiq Mountains about 40 minutes from Riyadh, it aims to offer a wide range of attractions and experiences for residents and visitors alike. Expected to employ over 200,000 people and attract more than 40 million visitors annually, the city is positioned to play a significant role in Saudi Arabia's tourism growth and economic development.


Leaders
25-07-2025
- Leaders
Ithra Calls on Artists to Apply for 7th Art Prize
The King Abdulaziz Center for World Culture (Ithra) has opened registration for the 7th edition of the biennial Ithra Art Prize, according to the Saudi Press Agency. Launched in 2017, the prize seeks to support contemporary art across the Arab world and offer a vital platform for talented artists. With a total prize pool of $100,000, the winning artwork will secure a lasting home within Ithra's permanent art collection. The 2025 edition of the Ithra Art Prize has witnessed notable expansion with the appointed jury providing five finalists with production grants to showcase their work in an exhibition at Ithra in the spring of 2026. Interestingly, the exhibition offers a unique and valuable opportunity to advance the award's objective of boosting a vibrant cultural movement in the region. By showcasing the fascinating artworks of participating artists, the award celebrates their artistic legacy, enriches the regional art scene, as well as encourages dialogue around contemporary Arab art. Crucially, the award is open to individual artists and creative collectives aged 18 and above, including Arab artists and those residing in Arab countries. This year, the award is accepting both new and previously submitted works until October 16. Submissions should mirror the artist's ongoing practice and research. Their works also should be intellectually driven, contextually rooted, and shaped by sustained exploration. Related Topics: Ithra Celebrates Eid Al-Adha with 31 Festivities Ithra Shines at Spain's 'Concéntrico' Festival with Inspired Saudi Agricultural Heritage Over 50,000 Attend Eid Celebrations at Ithra Featuring Artistic Performances Short link : Post Views: 7