PIF's Adeera to operate hotel portfolio across Qiddiya City
The agreement with Qiddiya Investment Co. — also a PIF company — marks a new milestone for Adeera, which was launched in December 2024 to develop and manage a portfolio of homegrown hotel brands.
As part of the deal, Adeera will operate a range of hotels at the Qiddiya giga-project, including Alia, a Saudi luxury brand; Sama, a five-star lifestyle offering; and Noor, a mid-market concept, according to a press release.
This move aligns with Saudi Vision 2030's goal of making tourism and hospitality a key pillar of economic diversification.
It also supports PIF's efforts to build a comprehensive tourism infrastructure in Qiddiya City, which aims to attract millions of global visitors with world-class destinations such as Six Flags Qiddiya and Aquarabia, the region's largest water park.
Abdullah Al-Dawood, managing director of Qiddiya Investment Co., said: 'This partnership reflects Qiddiya's commitment to delivering exceptional experiences rooted in excellence, quality, and Saudi identity.'
He added: 'Adeera brings the depth, readiness, and Saudi-rooted identity needed to bring our hospitality vision to life. We are leveraging a national champion purpose-built to deliver authentic Saudi hospitality at scale.'
The deal aims to bring a fresh approach to hotel management and operations, with a focus on reflecting Saudi identity in hospitality, in line with Vision 2030's tourism and diversification goals.
'This partnership sets the tone for what Adeera was built to do — to power Saudi Arabia's ambitious hospitality pipeline with living, breathing brands that embody the hospitable Saudi culture. We are not just managing hotels; we are showcasing what Saudi hospitality means on the world stage,' said Stefan Leser, CEO of Adeera.
Qiddiya City is a new destination being developed from the ground up around entertainment, sports, and culture. Located in the Tuwaiq Mountains about 40 minutes from Riyadh, it aims to offer a wide range of attractions and experiences for residents and visitors alike.
Expected to employ over 200,000 people and attract more than 40 million visitors annually, the city is positioned to play a significant role in Saudi Arabia's tourism growth and economic development.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arab News
14 minutes ago
- Arab News
Abdullah Hashim secures distribution deal with Mikasa
Abdullah Hashim Company Limited has announced an exclusive distribution partnership with Mikasa Corporation, a Japanese manufacturer of high-performance light construction equipment. The agreement was formalized during a signing ceremony at AHCL's headquarters in Jeddah, marking a significant milestone for Saudi Arabia's construction industry. The signing ceremony was attended by Atsushi Suzuki, assistant manager, Mikasa Corporation; Khalid Abushaban, CEO, AHCL Group; Azizurrab, general manager, Machinery Division, AHCL; Faisal Bin Zager, general manager of human resources, AHCL Group; and Ayman Al-Omar, chief financial officer, AHCL Group. As Mikasa's exclusive Saudi distributor, AHCL will deliver the brand's renowned vibratory plate compactors, rammers, and concrete vibrators — equipment trusted for durability and innovation in global infrastructure projects. This partnership reinforces AHCL's commitment to advancing Saudi Arabia's Vision 2030 goals by equipping local contractors with cutting-edge Japanese technology. 'This collaboration aligns with our mission to provide world-class machinery solutions. Mikasa's precision engineering complements our portfolio, enabling us to better serve Saudi Arabia's booming construction sector,' said Azizurrab. AHCL will begin nationwide distribution of the equipment in Q4 2025, backed by its established service network and trained Saudi technicians.
Arab News
14 minutes ago
- Arab News
Saudi-powered ‘TOURISE' announces advisory board
TOURISE, a bold new global tourism platform, has announced the members of its cross-sector advisory board, a powerhouse of industry titans guiding TOURISE's strategic direction and shaping the agenda of the inaugural global summit taking place in Riyadh from Nov. 11-13. The 14-member board brings together expertise from tourism, technology, aviation, entertainment, education, sustainability and media, making it one of the most intentionally cross-sector bodies in global tourism today. Together, they will champion TOURISE's vision, ensure high-impact global issues such as equity, geographical representation and sectoral diversity are in the spotlight and influence the long-term value of the platform. Chaired by Minister of Tourism of Saudi Arabia Ahmed Al-Khateeb, the advisory board will seek to elevate tourism on the global stage and shape a bold new vision for the sector's future. 'TOURISE is driving cross-sector global collaboration, and the formation of the advisory board ensures we are uniting diverse perspectives from representatives across the global tourism ecosystem,' Al-Khateeb said 'Their visionary thinking and deep expertise will be essential in transforming TOURISE from ambition into action, ensuring the platform becomes a catalyst of innovation, investment, and sustainability in tourism for decades to come.' The advisory board members are: Fahd Hamidaddin, CEO, Saudi Tourism Authority and vice chair, TOURISE; Julia Simpson, president and CEO, World Travel and Tourism Council; Randy Durband, CEO, Global Sustainable Tourism Council; Luis Maroto, CEO, Amadeus; Blake Chandlee, former president of Global Business Solutions, TikTok; Neil Jacobs, founder of Wild Origins and former CEO of Six Senses; Stephane Lefebvre, president, Cirque du Soleil Entertainment Group; Jordi Carnes, president of Leitat Technological Center and CTECNO and former director general of Turismede Barcelona; Mario Enzesberger, founder and CEO, Liberty International Tourism Group; Patrick Andersen, CEO, Carlson Wagonlit Travel; Mo Gawdat, founder, One Billion Happy; Thomas Woldbye, CEO, Heathrow Airport; Fabien Fresnel, CEO, Riyadh School of Tourism and Hospitality; and Jean-Philippe Cossé, international events specialist. 'TOURISE is more than a summit; it's a catalyst for global transformation in tourism. 'I joined the advisory board because I believe in the power of cross-sector collaboration to drive sustainable growth, foster innovation, and set new standards for responsible travel,' said Simpson. Leading up to the TOURISE summit the advisory board will meet regularly to advise on the program, ensuring global views and insights shape the agenda.
Arab News
44 minutes ago
- Arab News
Rawasheen of Al-Wajh are carved in wood, cooled by Red Sea breeze
RIYADH: In the heart of Al-Wajh's historic old town, the rawasheen — ornately carved wooden balconies — are enduring symbols of Saudi Arabia's architectural heritage and climatic ingenuity. These elegant, protruding structures once lined the homes of coastal residents, offering more than aesthetic beauty, according to a recent Saudi Press Agency report. Adorned with intricate arabesque patterns and interlocking geometric designs, the rawasheen served a vital function: cooling homes in the sweltering summer heat. Their design allows outside air to circulate freely while shielding interiors from direct sunlight, functioning as a natural ventilation system long before modern air conditioning. During the height of the summer, they transformed into protective barriers that welcomed Red Sea breezes and offered shade and comfort to residents, the SPA report explained. The old town of Al-Wajh, with its preserved port, ancient walls, castles, and historic buildings, remains a testament to the region's building techniques and rich heritage. Once known as the port of Hegra (Madaen Saleh), Al-Wajh's strategic location on the northern Red Sea coast played a key role in shaping its cultural and architectural legacy.
