Latest news with #Adeera
Arabian Post
27-05-2025
- Business
- Arabian Post
Almosafer Secures Global Role in Saudi Hospitality Drive
Arabian Post Staff -Dubai Saudi Arabia's premier travel company, Almosafer, has been appointed the first global travel agency partner of Hotel Management Company Adeera, a firm backed by the Public Investment Fund . The partnership is designed to bolster the Kingdom's hospitality sector by integrating Adeera's hotel brands into Almosafer's expansive travel platforms, targeting both domestic and international travellers. This collaboration aligns with Saudi Arabia's Vision 2030, aiming to diversify the economy and enhance the tourism industry. By leveraging Almosafer's digital reach and Adeera's commitment to authentic Saudi hospitality, the alliance seeks to offer seamless booking experiences and promote the Kingdom's cultural heritage to a global audience. ADVERTISEMENT Muzzammil Ahussain, CEO of Almosafer, emphasized the significance of the partnership, stating, 'Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world.' He highlighted the goal of connecting travellers to the unique culture and heritage of Saudi Arabia through this initiative. Stefan Leser, CEO of Adeera, echoed this sentiment, noting, 'Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the Kingdom's ambitious tourism goals.' He expressed confidence that the partnership with Almosafer would further connect tourists to authentic Saudi hospitality that reflects the Kingdom's unique culture. Adeera, established by the PIF, aims to develop and manage hotel brands that embody Saudi Arabia's rich hospitality traditions while adhering to global standards. The company focuses on creating homegrown hospitality brands and enhancing the capacity of the local sector through training and skills development programs in collaboration with international hospitality specialists. Almosafer, a part of Seera Group, operates a comprehensive travel platform catering to various sectors, including consumer, corporate, and government travel. The company's portfolio includes services for leisure and religious travel, offering a range of travel solutions from flight bookings to hotel reservations and local activities. The partnership between Almosafer and Adeera is expected to play a pivotal role in promoting Saudi Arabia as a premier travel destination. By integrating Adeera's hospitality offerings into Almosafer's platforms, the collaboration aims to provide travellers with access to top-tier Saudi Arabian hospitality experiences.
Tourism Breaking News
27-05-2025
- Business
- Tourism Breaking News
Almosafer appointed first global travel agency partner of The Hotel Management Company 'Adeera' to promote authentic Saudi Arabian hospitality
Post Views: 33 Almosafer entered into a partnership with Hotel Management Company 'Adeera' to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom's thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera's hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia's travel and tourism sector marks a milestone for the Kingdom's luxury hospitality sector. Muzzammil Ahussain, CEO, Almosafer, said, 'As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia. Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best.' Stefan Leser, CEO, Adeera: 'Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the Kingdom's ambitious tourism goals. At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector. Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic Saudi hospitality that truly reflects the unique culture of the Kingdom.' A new kind of purpose-driven hotel group with its roots in Saudi Arabia's rich hosting heritage and its sights set on transforming hospitality, Adeera combines deep cultural insight with world-class hospitality expertise. Almosafer's extensive on-ground knowledge and digitally integrated platforms that offer a seamless booking experience across a range of travel services, from flight bookings to hotel reservations and local activities, make Saudi's leading travel company the perfect partner to further promote the offerings of Adeera to the world.
Trade Arabia
26-05-2025
- Business
- Trade Arabia
Almosafer named global travel agency partner of Adeera
Almosafer, Saudi Arabia's leading travel company (part of Seera Group), has entered into a partnership with Hotel Management Company (Adeera), a Public Investment Fund (PIF) company, to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom's thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera's hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia's travel and tourism sector marks a milestone for the Kingdom's luxury hospitality sector. CEO Muzzammil Ahussain said: "As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia." "Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best," he stated. Adeera CEO Stefan Leser said: "Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the kingdom's ambitious tourism goals." "At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector," stated Leser. "Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic Saudi hospitality that truly reflects the unique culture of the Kingdom," he added. A new kind of purpose-driven hotel group with its roots in Saudi Arabia's rich hosting heritage and its sights set on transforming hospitality, Adeera combines deep cultural insight with world-class hospitality expertise.
Zawya
26-05-2025
- Business
- Zawya
Almosafer appointed first global travel agency partner of the hotel management company Adeera
Riyadh, Saudi Arabia: Almosafer, Saudi Arabia's leading travel company (part of Seera Group), has entered into a partnership with Hotel Management Company 'Adeera', a Public Investment Fund (PIF) company, to promote world-class Saudi Arabian hospitality to domestic and inbound tourists. The MoU aims to enhance the Kingdom's thriving hospitality and tourism sector in line with the ambitious goals of Saudi Vision 2030. As part of the newly signed partnership, Almosafer, as the first global travel agency, will integrate Adeera's hospitality brands across its portfolio of B2B and B2C travel & tourism businesses to offer domestic and international travellers seamless access to top-of-the-range Saudi Arabian hospitality. The significant collaboration between the PIF entity and the national champion of Saudi Arabia's travel and tourism sector marks a milestone for the Kingdom's luxury hospitality sector. Muzzammil Ahussain, CEO, Almosafer, said, 'As a homegrown company catering to the growing needs of domestic and international travellers, we are proud to connect the world to the unique culture and heritage of Saudi Arabia. Our expansive digital reach and integrated platforms make us the perfect partner to showcase PIF company Adeera's authentic Saudi hospitality brand and services to the world, and we look forward to enabling a seamless booking experience for more people to enjoy Saudi Arabian hospitality at its best.' Stefan Leser, CEO, Adeera: 'Saudi Arabia's unique hospitality culture is an essential part of its identity and integral to the Kingdom's ambitious tourism goals. At Adeera, we are committed to bringing this same spirit of warmth and luxury and further elevating it through our carefully curated selection of homegrown hospitality brands in our role as the national champion of the Saudi hospitality sector. Through our partnership with a leading brand like Almosafer and its immense digital reach, we hope to connect tourists further to authentic Saudi hospitality that truly reflects the unique culture of the Kingdom.' A new kind of purpose-driven hotel group with its roots in Saudi Arabia's rich hosting heritage and its sights set on transforming hospitality, Adeera combines deep cultural insight with world-class hospitality expertise. Almosafer's extensive on-ground knowledge and digitally integrated platforms that offer a seamless booking experience across a range of travel services, from flight bookings to hotel reservations and local activities, make Saudi's leading travel company the perfect partner to further promote the offerings of Adeera to the world. About Almosafer (part of Seera Group) Saudi Arabia's Leading Travel Company Elevating the journey for travellers to, from & within Saudi Arabia, the region & beyond, while harnessing Seera Group's 40+ years of expertise, Almosafer supports Saudi Arabia's vision as a national champion for tourism. Through its portfolio of businesses, Almosafer caters to every vertical across the travel and tourism ecosystem. A holistic travel platform built on the foundation of data, technology, and scalability, we serve all travel sectors, from consumer to corporate and government, while enabling inbound tourism for leisure and religious travel. Almosafer elevates travel experiences through multiple businesses operating under the Almosafer umbrella: Almosafer, the Middle East's leading travel brand, offers consumers seamless user experiences for domestic and international travel bookings through its omnichannel offerings. As a dedicated service solution, Almosafer Concierge addresses the needs of VIP and high-end clients through bespoke services. Almosafer Business caters to corporate & government entities with travel management solutions. Almosafer Activities is the first-ever holistic tours and activities marketplace for the Saudi market. It offers things to do across the Kingdom for travellers from Saudi Arabia and beyond. Discover Saudi is the Kingdom's leading Destination Management Company, specializing in inbound travel, tour operations, MICE services and online distribution. Mawasim is a Hajj and Umrah tour operator. It offers high-quality end-to-end travel arrangements and simplified sourcing for external agents in key international source markets. For media enquiries, please contact: Nivine William Burson | About Adeera Hotel Management Company 'Adeera', Saudi Arabia's national hospitality champion, aims to develop hotel brands and provide a unique visitor experience by embodying the authentic Saudi hospitality and generosity culture to the highest global standards. An imperative goal of Adeera is to empower talents and competencies through its initiatives with partners and leading educational and training institutions, contributing to the achievement of Vision 2030 objectives and placing the Kingdom on the global tourism map.
Syyaha
08-04-2025
- Business
- Syyaha
Adeera and Armah Sports Unite to Enhance Wellness and Fitness Experiences for Guests
Riyadh, April 8, 2025 – Hotel management company 'Adeera', a PIF company, has signed a Memorandum of Understanding (MoU) with Armah Sports, a leading fitness brand in the Kingdom of Saudi Arabia, to introduce a technology-driven and guest-centric luxury wellness and fitness experience across its properties. Armah Sports having distinguished experience and have established multiple fitness chains since 1994, becoming the fitness center chain in Saudi Arabia and playing a part in shaping the industry. As part of the partnership, Armah Sports & Adeera will introduce cutting-edge wellness concepts tailored to Adeera's hospitality offerings. The collaboration will focus on designing and equipping premium, sustainability-driven wellness and fitness facilities, curating exclusive activations and services to enhance guest experiences, and ensuring seamless operational excellence in fitness facility management. Stefan Leser, CEO of Adeera, said: 'We believe luxury hospitality and guest wellbeing go hand in hand. True hospitality is a holistic experience, enabling our guests to prioritise their health and lifestyle seamlessly, even when they are away from home. With this agreement, Adeera and Armah Sports set the stage for a new era in hospitality, where fitness, wellness and sustainability come together for guests seeking balance, rejuvenation and world-class facilities.' Fahad Al Haqbani, CEO of Armah Sports, added: 'Our mission has always been to transform fitness and wellness spaces by integrating cutting-edge technology, sustainable practices and top-tier expertise. This partnership with Adeera will allow us to bring our industry-leading solutions into the heart of luxury hospitality.' Adeera aims to transform luxury hospitality in the Kingdom by blending the warmth and generosity of Saudi hospitality with the evolving preferences of modern travellers. As health-conscious and sustainable travel experiences continue to gain momentum, this collaboration offers a harmonised approach to wellness-focused hospitality. Armah Sports, a leader in sustainable fitness innovation, has pioneered eco-conscious fitness centres incorporating BMS solutions, LEED-certified green buildings and plastic-free environments, which aligns with Adeera's dedication to sustainability and excellence.
