FAM still RM7 million short of annual sponsorship target
FAM marketing and sponsorship committee chairman Datuk Hisamudin Yahaya said the body had so far raised between RM7 million and RM8 million from sponsors, but stressed the funds were vital for the smooth running of the association and the national teams' preparations for major tournaments.
"We are confident of reaching the RM15 million target even though there are only four months left.
"We will receive more from other companies. What matters is we are working towards the one-year target set by FAM president Datuk Joehari Ayub," he said.
Hisamudin was speaking at Wisma FAM in Kelana Jaya on Wednesday during the announcement of 100PLUS renewing its partnership with the association.
The isotonic drink brand will remain FAM's Official Isotonic Drink Partner for another two years in a deal worth RM2 million.
Also present were FAM deputy presidents Datuk Yusoff Mahadi and Datuk S. Sivasundaram.
"The funds are for management expenses and the national teams. Based on our plans, we are confident of hitting the target within the period," Hisamudin added.
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