Conor McGregor opens 'serious talks' with company over €7billion takeover
Notorious UFC star Conor McGregor has hinted he's in 'serious' negotiations to purchase OnlyFans.
The Dublin-born fighter, who last graced the Octagon in 2021 with a defeat to Dustin Poirier, has built a fortune from his fighting days and is no stranger to savvy investments when the gloves come off.
McGregor's latest venture appears to be eyeing the subscription-based platform OnlyFans, known for its adult content and favoured by sex workers and social media influencers, as suggested by a post on his social media.
Reuters report that OnlyFans' parent company, Fenix International Ltd, is engaged in discussions with an investor group about selling the adult content-driven business, which currently boasts a valuation of around €7 billion.
OnlyFans saw a meteoric rise in use during the pandemic, with revenues skyrocketing from €330 million in 2020 to a staggering €5.8b in 2023, reports Dublin Live.
Since Leonid Radvinsky, a Ukrainian-American businessman, bought OnlyFans in 2018, the company has seen lucrative payouts, with filings indicating the sole shareholder pocketed upwards of €800m in dividends in the past three years. Now, it seems the stage is set for a potential sale of the company.
An Instagram news piece on the possible deal caught McGregor's attention, leading the 36-year-old MMA superstar to re-share the post and add his own teaser: "I'm in serious talks to buy this."
While there's been no formal confirmation of McGregor's involvement, it's understood that discussions with the investor group have been in the works since March.
A source reportedly told the New York Post that Radvinsky, the sole shareholder of OnlyFans, is finding it tough to offload the platform due to its risqué "X-rated business model."
The insider dished out the dilemma, saying: "You're looking to find billionaires and trying to sell it as not an adult content company but just a platform like X that allows adult content. But I think most people right now view OnlyFans as an adult content company."
McGregor's net worth, according to Forbes, sits around €38m, although some report the figure is closer to €175m. He has earned close to €100m for his fights in the UFC octagon and raked in a similar sum from his sensation-stirring boxing match against Floyd Mayweather Jr.
In 2018, McGregor introduced Proper No. Twelve Irish Whiskey to the world, and three years later, he and two associates cashed out their interests in the liquor line for an eye-watering €525m. Not resting on his laurels, the 36-year-old has since launched Forged Irish Stout to much acclaim.
He didn't just stop at beverages; in 2019, he splashed out €2m for The Black Forge Inn pub in Dublin and is rumoured to have snapped up several other spots in the Irish capital.
McGregor is also involved with sports recovery brand TIDL Sport and has been busy pushing the limits of personal fitness with the development and investment in the training app McGregor FAST.
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