NBCU's Cesar Conde Says 'Mobile First' Premium News Platform Being Developed For Launch In Fourth Quarter
Cesar Conde, chairman of the NBCUniversal News Group, talked briefly of the plans at a Semafor conference, Innovating to Restore Trust In News.
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'We're at the point in our evolution where we think there is an opportunity in the marketplace to serve our audiences, to build a subscription tier service for NBC News proper, and to be more specific, we're in the process of developing a mobile first platform, very laser focused on premium video, premium journalistic videos, in all its shapes and forms — short form, long form and the like.'
He added, 'When you look at trends and habits of audiences, it's clear audiences are more and more gravitated to consumer their news and information in video, in a variety of different capacities.'
He said that they are looking at a fourth quarter launch, but said that it would not change content for the broadcast network and stations.
He talked of how the media was at an 'inflection point,' but said that NBCU was diversifying its offerings across broadcast, streaming and other platforms.
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