Google I/O 2025: If you are onboard AI hype, Google wants you to subscribe to AI Pro and AI Ultra plans
At the Google I/O 2025 developers conference, the tech giant made it clear that artificial intelligence is no longer just a feature — it's the foundation. From Gmail's improved Smart Reply feature to Gemini 2.0 AI agent to Google Meet live translation and more, Google is inculcating its AI advancements in all of its products. And if you're all in on the AI wave (just like I am), Google now wants you to put your money where your excitement is. Unveiled during the keynote, Google introduced two new subscription tiers — AI Pro and AI Ultra — aimed at users who want deeper access to its most advanced AI tools and capabilities.advertisementThese premium plans are built around Gemini, Google's flagship AI model, and promise to offer significantly enhanced performance, context-awareness, and exclusive features. While Google AI Ultra is a new plan, AI Pro is just another name for the already existing Premium plan. Let's take a look at these plans in detail.Google AI Ultra planAt Google I/O 2025, the company took the wraps off Google AI Ultra, its most powerful AI subscription to date — a high-end offering aimed at professionals who demand peak performance from their digital tools. Positioned as a VIP pass to Google's latest artificial intelligence, the AI Ultra plan combines access to the most capable models with advanced features tailored for filmmakers, researchers, developers and creatives. Here is what this plan offers:Gemini access: Subscribers gain access to the best of Google's Gemini platform, with top-tier usage limits and early access to the upcoming Veo 3 video generation model. It's tailored for heavy workloads — from coding and academic research to sophisticated creative projects. A new Deep Think mode, based on Gemini 2.5 Pro, will roll out in the coming weeks to enhance reasoning capabilities.advertisementFlow: Google's Flow tool, developed in collaboration with DeepMind, empowers users to create cinematic video sequences through simple prompts. AI Ultra unlocks maximum video quality (1080p), finer camera controls, and priority access to the latest updates in Veo, Imagen and Gemini models.Whisk: This platform allows users to animate still images into vibrant short videos. With AI Ultra, subscribers receive the highest-tier access to Whisk Animate, enabling the creation of eight-second clips using Veo 2.NotebookLM: Whether you're studying, teaching, or building a research archive, AI Ultra offers increased capacity and enhanced model intelligence for NotebookLM, with new capabilities scheduled to launch later this year.Gemini Embedded in Google Workspace: AI Ultra users can leverage Gemini directly within Google's core apps — including Gmail, Docs, and the newly introduced Vids — to streamline everyday productivity tasks with smart contextual assistance.Gemini in Chrome: Starting today, AI Ultra subscribers will also be able to tap into Gemini's AI capabilities within the Chrome browser, offering dynamic help based on the content of the page you're viewing — perfect for breaking down complex subjects or completing tasks seamlessly.Project Mariner: A new experimental feature, Project Mariner, acts as an intelligent agent that can juggle up to 10 tasks at once, from conducting online research to booking reservations and managing purchases — all within a unified dashboard.advertisementThere is more: Subscribers also receive an individual YouTube Premium membership and a generous 30 TB of cloud storage across Google Drive, Gmail, and Photos — making it a comprehensive solution for both creativity and productivity.With AI Ultra, Google is clearly doubling down on its ambition to lead the AI productivity space — and for those willing to pay. Available now in the United States at $249.99 per month (approximately Rs 21,400), AI Ultra comes with a 50 per cent discount for the first three months for new users. The plan is currently available in selected regions, and global availability is expected soon.Google AI Pro planGoogle's existing Premium plan is now renamed to the AI Pro plan with several new additions. The company is now offering a suite of AI features under its entry-level Gemini plan. Notably, Google is also expanding free access to Google AI Pro for a school year to university students in the US, Japan, Brazil, Indonesia, and the UK.Here's a breakdown of what's available at no cost:Gemini App: Users get access to Google's most capable model, Gemini 2.5 Pro, along with the Deep Research mode — ideal for in-depth tasks like writing, coding, or data analysis. Additionally, users can unlock video generation features powered by the Veo 2 model.advertisementFlow: Google's AI-powered filmmaking tool, is also included in this plan. Built in collaboration with DeepMind, Flow enables users to craft cinematic scenes and short stories using intuitive text prompts and Veo's video capabilities.Whisk: For those interested in animation and visual storytelling, Whisk offers higher image-to-video creation limits.NotebookLM: Google's advanced research assistant, NotebookLM, is now more powerful in this plan, offering five times more Audio Overviews, additional notebooks, and enhanced features for summarisation, idea generation, and study assistance.Gemini in Gmail, Docs: The plan also integrates Gemini directly into Google Workspace tools, allowing users to draft emails, edit documents, or create videos with AI help inside familiar apps like Gmail, Docs, and the new Vids platform.Gemini in Chrome (Early Access): With early access now available, users can tap into Gemini within the Chrome browser to get smart assistance based on webpage content — useful for research, comprehension, and task automation.2TB of Storage: Rounding out the offer, Google is providing 2 terabytes of storage for free, spread across Google Drive, Gmail, and Photos — ideal for storing AI-generated content and personal files alike.
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