Vida launches new campaign 'charging simple hai'
HighlightsVida, powered by Hero, launched a digital campaign titled 'Charging Simple Hai' during the Indian Premier League season, showcasing its innovative removable battery technology. The campaign emphasizes that 'Every plug point is a Vida charging point', demonstrating the practicality of electric vehicle ownership through a humorous narrative featuring a group of friends. The multi-platform campaign is being promoted across television during prime-time IPL matches and on digital platforms such as YouTube, Instagram, Facebook, and X, reinforcing Vida's commitment to accessible electric mobility.
Vida, Powered by Hero, has unveiled a digital campaign during the Indian Premier League (IPL) season, spotlighting its revolutionary
removable battery technology
.
Titled 'Charging Simple Hai' and anchored by the tagline 'Impossible nahi, simple hai', the campaign brings alive Vida's mission to democratise electric mobility for all.
The campaign underscores Vida's assertion that 'Every plug point is a Vida charging point'.
The TVC brings this to life through a slice-of-life narrative, peppered with humour and relatability. Set around a group of friends discussing the perceived hassles of EV charging, the protagonist effortlessly removes the Vida V2's battery and plugs it into a regular wall socket — busting myths and showing just how practical and worry-free
EV ownership
can be with VIDA.
The multi-platform campaign is being rolled out across television, with prime-time placements during IPL matches, as well as a robust digital presence on YouTube, Instagram, Facebook, and X.
Additionally, the campaign is being amplified through VIDA's owned platforms to ensuring strong reach, deep resonance, and consistent storytelling.
With 'Charging Simple Hai', Vida continues to push the envelope on accessibility, practicality, and everyday convenience in electric mobility — reinforcing its commitment to making EVs a natural choice for
modern Indian households
.
Watch the video here:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
an hour ago
- News18
News18 Afternoon Digest: Karnataka Police Warned Against RCB Event, Manipur Protesters Threaten To Self-Immolate & Other Top Stories
Last Updated: We are also covering: Colombian Presidential Candidate Miguel Uribe Shot During Political Rally In Bogota and Shah Rukh Khan Drops RARE Comment On Daughter Suhana Khan's New Photo In today's afternoon digest, News18 brings you the latest updates on the Bengaluru stampede that claimed 11 lives, a group of young men threatened self-immolation over the arrest of AT leader Kanan Singh and other top stories. The Karnataka government ignored an explicit warning from the police about the risks of holding a felicitation ceremony for the IPL-winning team, Royal Challengers Bengaluru, at the Vidhana Soudha, and still went ahead with it on June 4. Later, in the evening, lakhs of cricket fans gathered outside the M Chinnaswamy Stadium for the victory celebrations, leading to a stampede that claimed 11 lives. Read More As tensions soared in Manipur's Imphal over the arrest of a key leader of the Arambai Tenggol (AT), Kanan Singh, a group of young men poured petrol on their heads and threatened self-immolation on Saturday night. Read More Official Pakistani data reviewed by CNN-News18 shows a sharp drop in water flow from Pakistan's dams in the Indus basin due to India's move to control the tap on the western rivers. There is a nearly 15% drop in water released by Pakistan from its various dams this week, compared to the same period last year. Read More Shah Rukh Khan may not be the most active celebrity online, but when it comes to his kids, he always shows up. The superstar recently left fans smiling as he reacted to his daughter Suhana Khan's latest collaboration with Adidas India. Read More Ponting Tells Preity Zinta Why He's Not A 'Calm' Coach: 'You Need To Sit Next To Me' Punjab Kings (PBKS) head coach Ricky Ponting has denied the misconception that he's calm and composed as a coach in the dugout, saying that he's an aggressive person and can't help it, especially during 'cricket time'. Read More
Time of India
an hour ago
- Time of India
When Lingusamy revealed how Kamal Haasan's constant script changes turned Uttama Villain into a financial setback
(Picture Courtesy: Facebook) In throwback revelation, director-producer Lingusamy shed light on the chaos that unfolded during the making of Uttama Villain. Speaking to veteran journalist Chithra Lakshmanan on the YouTube channel Touring Talkies, Lingusamy called Kamal Haasan a phenomenal artist but admitted that producing a film for him came at a steep cost, both creatively and financially. According to Lingusamy, the biggest challenge was Kamal's relentless script changes. 'We wanted something emotionally powerful, like Devar Magan or Apoorva Sagodharargal. Kamal sir initially pitched a compelling story about a man rescuing his brother—a role that Siddharth was supposed to play. But he kept rewriting the script almost every week,' Lingusamy said, admitting that while this unpredictable style had worked for Kamal in the past, it left his production house, Thirrupathi Brothers, gasping for stability. Despite entering a written agreement where Kamal promised to compensate by doing another film on a modest budget of ₹30 crore, Lingusamy said the damage had already been done. 'I was completely involved and invested in this film. But when you're footing the bill and the vision keeps shifting, it's hard to hold things together,' he said. Uthama Villain: Teaser He further revealed that he and co-producer Subhas Chandra Bose had plans to remake the Malayalam hit Drishyam. 'We showed the film to Kamal sir, hoping he would lead it, but he turned it down—only to later do it with another production house,' Lingusamy said, hinting at a sense of betrayal. When it came to the post-production process, Lingusamy claimed he did his best to steer the project back on track by suggesting changes after watching rough cuts. 'He agreed, but none of the suggestions were incorporated. In the end, he just told me to go ahead and release it,' he added. The matter resurfaced again when a YouTube channel, Valaipechu, claimed that Uttama Villain was a profitable venture. Thirrupathi Brothers quickly issued a sharp rebuttal on their official X (formerly Twitter) handle: 'A false claim about Lingusamy saying Uttama Villain was a profitable film was made on YouTube channel Valaipechu. This is highly condemnable. We request everyone not to spread false information on the internet.' While Kamal Haasan's brilliance as an artist is undisputed, Uttama Villain stands as a cautionary tale of how creative freedom without boundaries can sometimes derail even the most promising of films. Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .
NDTV
2 hours ago
- NDTV
"Need To Come Sit With Me...": Ricky Ponting's Epic Reply To Preity Zinta Question
One of the most successful captains of his time, Ricky Ponting is an icon in the global cricketing spectrum. Now a coach and mentor, Ponting played a pivotal role in Punjab Kings' qualification into the final of the IPL 2025 season. Though the franchise lost the title-decider to Royal Challengers Bengaluru (RCB), Ponting's efforts received praise from all across the cricketing spectrum. However, there are certain traits of Ponting, the coach, that the franchise's co-owner, Preity Zinta, hasn't been able to understand. In a candid chat with the PBKS coach, Preity asked how someone like Ponting, who was so aggressive as a cricketer on the field, can be so calm in the dugout? "How does somebody be so aggressive on the ground and as a person, but be so calm and chilled out?," the actress asked. Ponting stumped Zinta with his reply, saying that it isn't actually the case. To experience this, she should come down from the stands and sit with him in the dugout. "You need to come and sit next to me in the dugout sometimes, because you will see that it's not always calm. Look, I'm an aggressive-natured person, especially when it's cricket time," the former Australia captain said. Ponting mentality - Train with passion, roar with aggression Don't miss the full video on our YouTube channel and app. — Punjab Kings (@PunjabKingsIPL) June 7, 2025 Ponting further delved into his personality as a coach, saying he intends to bring out the best version of himself as a coach and also help the players bring out their best every single time. "I'll have a laugh and a joke and a coffee and a sit down with anyone and talk about anything outside of cricket time. But when it's cricket time, it's my job to bring high performance to this team. And so I'm not gonna waste a minute, I'm not gonna waste a day, I'm not gonna waste a training session where I'm not trying to be the best coach that I can be and make every single player that's playing with me the best player that they can be," said Ponting.
