‘I don't know what I would call myself': Meghan's confusing backflip after previously rejecting ‘influencer' label

Sky News AU

28-05-2025

Meghan Markle has admitted she is unsure how she would describe herself in a surprising new interview after previously rejecting being called an 'influencer'.
The Duke and Duchess of Sussex have embarked on several money making ventures since stepping back from royal duties and moving to Markle's native California five years ago.
Harry and Meghan have tried their hands at reality TV with a Netflix docu-series, writing books as well as producing scripted and unscripted content.
In recent months, Markle launched a lifestyle series on Netflix, With Love, Meghan, a lifestyle brand, As Ever, and a podcast show titled, Confessions of a Female Founder.
The Netflix series will return for more episodes while the podcast wrapped up after just eight episodes on Tuesday.
The lifestyle brand, formerly known as American Riviera Orchard, remains up in the air after a brief launch event that saw Markle's jars of jam 'sell out' within minutes.
In a new candid interview with business outlet Fast Company, Markle revealed she struggles to define what her actual job is amid her myriad of business ventures.
"If I had to write a résumé, I don't know what I would call myself,' she said.
'I think it speaks to this chapter many of us find ourselves in, where none of us are one note.
'But I believe all the notes I am playing are part of the same song."
The airy comments come just months after the Duchess flatly rejected the "influencer" label during an interview with People magazine.
"I see myself as an entrepreneur and a female founder and if the brand ends up influential, then that's great,' she said in March.
Nevertheless, Markle has since started sharing affiliate links on her social media, a classic influencer move in which creators get a cut whenever their followers buy.
While Markle is still struggling to define her actual job, the ex-working royal has firm views on her 'royal title'.
Infamously, Markle corrected her With Love guest Mindy Kaling on camera after the comedian referred to the Duchess as 'Meghan Markle'.
"It's so funny you keep saying Meghan Markle. You know, I'm Sussex now,' Markle said in the now viral clip.
An explosive Vanity Fair cover story on the Sussexes published in January revealed that Meghan also likes staff to use full royal protocol when she is spoken to, despite no longer living in the Commonwealth.
At least two sources involved with the production of Archetypes and Harry's book tour for Spare told Vanity Fair they were 'instructed to address the couple as sir or ma'am'.
However, the Sussexes' dropped the request in at least one instance 'after the person pushed back'.