Chery sets Australian sales record, outsells Volkswagen
It was the third consecutive month of record sales for Chery since its return to local showrooms in 2023, with April's result beating March 2025's 2182 sales and February's 2038 result – both records at the time.
The April result saw Chery outsell Volkswagen to sit 14th overall out of more than 60 new-vehicle brands represented in Australia for both the month and year-to-date.
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It also means Chery has doubled its monthly sales since August 2024, and tripled them since July 2023 after it returned to local showrooms three months earlier with the Omoda 5 small SUV.
It comes as Australia's overall new-vehicle market – not including sales of Tesla and Polestar electric vehicles, which are reported separately by the Electric Vehicle Council, or sales from Mahindra, Deepal, Smart Deepal and Xpeng, which don't report their sales via the Federal Chamber of Automotive Industries' VFACTS service – declined by 6.8 per cent in April to be 5.1 per cent down so far in 2025.
The Chery Tiggo 4 Pro small SUV – introduced in late 2024 as a rival to the MG ZS and Hyundai Venue – is easily the Chinese brand's most popular model, but its 1165 sales in April were short of its best of 1252 set in February.
Still, the Tiggo 4 Pro outsold the Nissan Qashqai, Mitsubishi ASX and Kia Seltos small SUVs and fell only 37 short of the Toyota Corolla Cross.
The record followed sales growth for the Omoda 5 with 483 registrations versus 386 in March, the Tiggo 7 Pro mid-size SUV's 363 compared to 326, and 276 sales of the Tiggo Pro 8 large SUV, which was up 58 units on the previous month.
Chery returned to Australia with the Omoda 5, which found 425 new homes in April 2023, its first month on sale.
The Tiggo 7 Pro went on sale in October 2023, followed by the Tiggo Pro 8 in May 2024 and the Tiggo 4 Pro in October 2024.
The battery-powered E5 – similar in size to the petrol-powered Omoda 5 but built on a dedicated electric vehicle (EV) platform – also hit local showrooms last October.
Chery has announced it will spin off the Omoda brand in Australia, with the Omoda 3 compact SUV shown in concept form at the 2025 Shanghai motor show in April potentially becoming the first Omoda-branded model to be sold here.
As part of the rebrand, the Omoda 5 will become the Chery 5, with plug-in hybrid versions of the Tiggo Pro 7 and Tiggo Pro 8 heading to local dealers in 2025.
The Tiggo Pro 9 large SUV is also on the way, while a separate Toyota Prado-rivalling Tiggo 9L large electric SUV was also unveiled in Shanghai last month but is not yet confirmed for Australia.
Chery has also launched the Jaecoo brand in Australia, with the J7 mid-size SUV arriving in showrooms in May 2025.
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