New York's Magnolia Bakery to open Salt Lake City store in 2026
Why it matters: It will be the bakery's first Utah location, part of a growing trend of national and international food chains expanding in the Beehive State.
Driving the news: The bakery's first U.S. franchise location was awarded to Salt Lake City last month after the company launched its domestic franchising program.
The move to franchise in the U.S. comes after the bakery said it found success in diverse markets.
Since opening in 1996, the shop has rolled out storefronts in Los Angeles, Chicago and countries including India, the Philippines and Qatar.
The intrigue: Locals' propensity for sweet treats, the city's rapid growth and its appeal to families were key factors in the decision, CEO Bobbie Lloyd told Axios Salt Lake City.
"It checks all the boxes of the many things we look for," Lloyd said.
The big picture: Utah, the birthplace of dirty soda shops and several gourmet cookie companies, is well known for its sugar culture.
Utah led the nation in candy purchases via Instacart in 2022.
Between the lines: The bakery is known for its banana pudding, cupcakes and other American baked goods.
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