Celeb-approved parenting buys, from Michelle Keegan's pram to Princess Eugenie's baby carrier
Being a parent in the public eye means every detail - from outfit choices to pram picks - is under scrutiny. And when it comes to baby gear, celebrity parents aren't just going for function.
They're picking items that are luxurious, stylish, and Instagram-worthy. Whether they're being papped on the school run or sharing tender moments at home on social media, stars are turning baby essentials into full-blown fashion statements.
From the pushchair of choice for Michelle Keegan and Mark Wright's newborn, to the high chair that's earned a place in Royal kitchens, these brands have become the go-to for modern parenting with a side of glamour. Whether you're expecting, gifting, or just a fan of celebrity style, these are the baby buys that stars are loving right now.
1. Artipoppe Baby Carrier – The luxe sling you've seen everywhere
When it comes to celebrity baby gear, there's one item that's got everyone talking - and we're not just talking about mums here. The Artipoppe Zeitgeist baby carrier has become the parenting accessory for A-listers, royals, and new parents everywhere, reports the Mirror. It's kind of like the Chanel handbag of the baby world - ridiculously pretty, not exactly cheap and instantly recognisable.
This baby carrier has been seen on everyone from Gigi Hadid and Kylie Jenner to Emily Ratajkowski, Chrissy Teigen and even Princess Eugenie. It's safe to say this carrier has serious star power. If you've been scrolling Instagram wondering how these celebs are managing to look effortlessly stylish while wearing a baby, nine times out of ten it's because they're rocking one of these.
So what's the big deal? Well, first of all, they're stunning. With bold prints, luxury fabrics (yes, even cashmere and silk) and designs that look more fashion runway than nursery aisle, it's easy to see why they're a top choice. The carrier comes in a whole rainbow of prints - leopard, houndstooth, and chic muted tones - and prices range from around £300 to upwards of £3,000 for the really luxe versions. Not exactly budget-friendly, but if the reviews are anything to go by, definitely worth splashing out on.
But it's not just a pretty face. The Zeitgeist is actually super practical too. It's designed to support your baby in all the right places and it's comfy for you as well - something that's surprisingly hard to find in the babywearing world. You can wear your little one facing in, out, or on your back, and the adjustable straps mean it grows with them (and with you - no one tells you how often you'll be switching between outfits and post-baby body stages!). Even better? Loads of mums rave about how easy it is to breastfeed in.
Shop the Zeitgeist baby carrier for £370
2. iCandy Peach 7 Coco Pushchair – Michelle Keegan's pram of choice
Michelle Keegan and Mark Wright recently took their newborn for a city stroll in style. The actress was seen pushing the new iCandy Peach 7 in 'Coco' – a luxurious shade from the brand's latest collection. With its rose gold chassis and soft cocoa-toned fabrics, this pram is turning heads. The Peach 7 is known for its smooth manoeuvrability, puncture-proof tyres, and single-to-double conversion. It's not just pretty – it's practical too.
It's also a Royal favourite, with Zara Tindall and the Beckhams among previous iCandy fans. Whether you're navigating country lanes or high streets, this is the stroller to be seen with. Plus, there's a reason it's been called the 'Ferarri of the pram world'!
Shop The Peach 7 Coco Pushchair and Carrycot for £1,199
3. AEIOU Bib – Minimalist chic for the teeniest trendsetters
Fashion-forward parenting is all in the details - and AEIOU silicone bibs are proof. These soft organic cotton bibs in neutral, modern tones have become a hit among stylish celeb mums, with the likes of Millie Mackintosh and Vogue Williams. Functional enough for dribble and mealtimes but cute enough to make the outfit, these bibs prove you don't have to sacrifice style for mess control. Sadly, AEIOU bibs are US-only, but you can pick up soft, silicone bibs like these on Amazon here in the UK.
Grab the PandaEar 3 Pack Silicone Bibs for £9.95
4. Sophie la Girafe – The teether that's basically a celeb
No celeb baby roundup would be complete without Sophie la Girafe. This adorable little teething toy has become a nursery staple worldwide. Crafted from natural rubber and food-safe paint, Sophie has been loved by everyone from Prince George to Chrissy Teigen's daughter Luna. She's safe, she squeaks, and she's perfectly sized for tiny hands - no wonder she's found in nearly every A-list baby bag.
Get your hands on the Sophie la Girafe Original Baby Teething Toy for £14
5. Skip Hop Black Mainframe Backpack – Stylish, sleek and dad-friendly
Parenting gear doesn't get much cooler than this. The Skip Hop Mainframe backpack in chic black is the nappy bag of choice for practical parents who want to stay organised and stylish. It's roomy, structured, and easy to carry - no wonder celeb dads like Ryan Reynolds and Sophie Turner have been seen sporting similar styles. The unisex design also makes it a favourite for sharing between parents.
Snap up the Skip Hop Backpack for £73.99
6. Stokke Tripp Trapp High Chair – The seat that grows with them
Forget everything you thought you knew about high chairs - the Tripp Trapp is a game-changer. This ingenious wooden seat, designed by Norwegian brand Stokke, grows with your child from newborn to teenager.
Meghan Markle reportedly chose one for Archie, and it's easy to see why: it's stylish, space-saving, and ergonomically designed. Other celeb fans include Joe Wicks, Kim Kardashian and Chrissy Teigen. And let's not forget, it perfectly complements a Scandi-chic kitchen.
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