Conservative credit card company touts fully AI-generated TV ad
Why it matters: Hyper-realistic AI videos flooded the internet after the release of Google's Veo 3 tool last month. Now, signs are emerging of a potentially massive disruption to the $250 billion TV advertising industry.
Driving the news: The 30-second ad features a series of AI-generated people describing how they'll "spend right today," a nod to Coign's ideological branding.
The spot, which was generated using Veo 3, will air for two weeks on Fox News, as well as on X, Facebook and Truth Social.
Coign said the ad took just half a day to produce — with a budget less than 1% of a traditional shoot, which would typically involve multiple takes, paid actors, editing, and more.
"AI is leveling the playing field between Coign and the big credit card players in customer service, products, fraud detection, and now marketing campaigns," said Coign CEO Rob Collins.
"We can serve our audience content they love that is just as good as what the big players produce, all for a fraction of the cost."
Between the lines: Coign's ad is a fairly standard product promotion, similar in style to other bank and credit card commercials that regularly air on television.
But the ease and low cost of producing the lifelike commercial could portend a tectonic shift for the advertising industry, let alone Hollywood or political campaigns.
The big picture: Coign announced earlier this year that it had signed a $250 million debt and equity financing partnership with asset management company Oaktree Capital Management.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Harvard Business Review
a few seconds ago
- Harvard Business Review
How to Communicate Layoffs to Your Staff
Roses Wong Layoffs cause fear, anger, and deep loss of trust among remaining employees. These feelings have very real repercussions: Research has shown that layoffs targeting just 1% of a company's workforce result in a 31% increase in turnover. Another survey found that 74% of employees said that their productivity declined after their company's layoffs. With more corporate leaders discussing the potential for AI-related mass job cuts, the anxiety around a reduction in force runs even deeper.
Forbes
a few seconds ago
- Forbes
What Trump's AI Action Plan Means For Copyright
President Trump's recently-unveiled AI Action Plan conceptually attempts to address the tension between the rights of copyright owners to control their works and the need of AI companies to use copyrighted works to train their systems. Other solutions, some pro-copyright owner and some not, have arisen to try and address the problem. Federal Courts find Fair Use Whether AI companies must secure permission from copyright owners to use their copyrighted works to train generative AI models continues to be a murky and debatable issue. In two recent federal court rulings on the issue, federal judges in the Northern District of California ruled that the use of copyrighted books to train AI systems - Anthropic's Claude system and Meta's Llama system, respectively - was a fair use and therefore did not require the book authors' permission. Those decisions, however, are not controlling outside of their jurisdictions, and, more importantly, are on or subject to appeal. Therefore, they could be reversed - although in my opinion, they will not be. Thus, they do not provide any definitive answer. Moreover, those decisions, like all court decisions, are limited to their facts. Other AI models, which use copyrighted works differently than Claude or Llama, might require different legal outcomes. Of note, Universal Studios and Disney are currently suing Midjourney for using their copyrighted works, alleging facts that seem much more troublesome than those involved in the Anthropic and Meta suits. President Trump's Proposed Solution The Trump administration favors the fair use position. President Trump has just released an AI Action Plan that prioritizes building the country's AI capabilities and removing regulatory and other barriers to that end. Speaking at a recent AI Summit, the President said: 'You can't be expected to have a successful AI program when every single article, book or whatever you've studied you're expected to pay for. We appreciate that, but you just can't do that because it's not do-able. And if you're going to try and do that, you're not going to have a successful program.' Echoing the analysis of Judge Alsup in his fair use decision, which analogized reading a book to increase one's knowledge to using a book to train an AI system, the President said: 'When a person reads a book or an article, you've gained great knowledge. That does not mean that you're violated copyright laws or have to make deals with every content provider,' he said. 'You just can't do it. China's not doing it.' How exactly the administration will implement such a rule, whether it will, and what authority the AI Action Plan would have remains to be seen. Legislative Solutions Meanwhile, on July 21, Sen. Josh Hawley (R-MO) and Sen. Richard Blumenthal (D-CT) introduced a bill that would require AI companies to secure permission from copyright owners before using their works to train AI systems. The AI Accountability and Personal Data Protection Act would create a private tort action against any company using copyrighted material to train an AI system without the copyright owner's permission. The bill also contains provisions that any agreement to the contrary, other than a collective bargaining agreement, would be void. Market Based Solutions Some AI companies are striking deals to compensate copyright owners – or at least the companies who control copyrighted works - for using their works to train AI systems. Examples include a deal struck between Amazon and the New York Times, and between Open AI and News Corp. and the Associated Press. Opt-Out Solutions Other AI models have instituted 'opt-out' features in their end user agreements or user settings, allowing users to opt out of allowing the model to use its own creations to further train itself. Indeed, laws in countries outside the U.S., such as in the EU, have laws that expressly allow rightsholders to reserve their rights in their work from data-mining, effectively an opt-out of AI data training. Article 4(3) of the 2019 Directive on Copyright and Related Rights in the Digital Single Market states: 'The exception or limitation provided for [purposes of text and data mining] shall apply on condition that the use of works and other subject matter referred to in that paragraph has not been expressly reserved by their rightsholders in an appropriate manner, such as machine-readable means in the case of content made publicly available online.' Given this, I noted with interest that DreamWorks used the following disclaimer in the credits of its recent film The Bad Guys 2: 'ALL RIGHTS IN THIS WORK ARE RESERVED FOR PURPOSES OF LAWS IN ALL JURISDICTIONS PERTAINING TO DATA MINING OR AI TRAINING, INCLUDING BUT NOT LIMITED TO ARTICLE 4(3) OF DIRECTIVE (EU) 2019/790. THIS WORK MAY NOT BE USED TO TRAIN AI.' Whether this opt-out is or will be legally effective under U.S. law remains to be seen. The copyright/AI wars continue. Stay tuned.
The Verge
a few seconds ago
- The Verge
Another Pixel 10 leak points to wireless Qi2 charging
We're just one week away from Google's Pixel 10 launch event, but the steady stream of leaks shows no sign of stopping. Now, new leaked images shared by Dutch outlet NieuweMobiel show what looks like Google's rumored 'Pixelsnap' cases with a ring in the center, hinting at support for the Qi2 wireless charging standard. Bringing Qi2 magnetic charging to the Pixel 10 would be a pretty big deal. Among Android phones, only the HMD Skyline comes with the built-in magnets to fully support Qi2 magnetic charging, while 'Qi2 Ready' phones like Samsung's newest foldables rely on magnetic cases to make them Qi2-compatible. This latest leak aligns with another leak we saw last month, which showed the Pixel 10 what appears to be a wireless charging puck. As shown by NieuweMobiel, the new Pixel 10 cases could come in blue, black, green, and light blue, while the Pixel 10 Pro and Pro XL could have gray, green, and white options. Posts from this author will be added to your daily email digest and your homepage feed. See All by Emma Roth Posts from this topic will be added to your daily email digest and your homepage feed. See All Google Posts from this topic will be added to your daily email digest and your homepage feed. See All Google Pixel Posts from this topic will be added to your daily email digest and your homepage feed. See All Mobile Posts from this topic will be added to your daily email digest and your homepage feed. See All News Posts from this topic will be added to your daily email digest and your homepage feed. See All Tech
