Maestro All-In-One PMS Celebrates Standout Presence, Product Buzz at HITEC Indy
There was an incredible energy around our booth this year, said Maestro President Tim Major. It was meaningful to connect face-to-face with so many of our clients, partners, and industry friends. Seeing firsthand how our technology is impacting operators—and hearing how excited they are about what's coming next—was both humbling and inspiring.
Maestro Touch Steals the Spotlight
Maestro Touch, the upcoming tablet-optimized user interface, generated considerable buzz from attendees looking for greater mobility and ease of use. The next-generation interface delivers a modern, intuitive, and touch-optimized experience to the Maestro PMS platform and is currently in the late stages of pilot testing with select properties.
Maestro Touch represents the future of front desk operations, said Lisa Jane 'LJ' Wheaton, Senior Product Strategist. It's sleek, simple, and modern—built with today's mobile-first workforce in mind. Seeing how it resonated with operators from all types of properties tells us we're delivering something that truly meets the moment.
Enhanced Features, Smarter Integrations, and a Stronger Spa Offering
A major highlight for many attendees was discovering the full scope of Maestro's platform. Many were surprised to learn how many tools are offered in one cohesive system. With more than 800 integrations, Maestro provides independent operators with unmatched flexibility to connect their preferred tools.
The company also showcased significant upgrades to its Front Desk, Sales & Catering, and Spa Management modules, as well as enhanced capabilities within GuestXMS, its two-way guest/staff messaging platform, now with WhatsApp integration.
HITEC attendees were also keen to see Maestro's expanded partnership with Silverware, which enables seamless integration between the PMS and POS platforms—delivering real-time connectivity across reservations, dining, gift card management, loyalty programs, VIPs, SGIs, guest preferences and more.
It was truly special to share the booth with the Maestro team this year, said Thomas Small, Global Enterprise Sales Director, at Silverware. Our partnership is built on mutual respect and a shared vision for the independent hospitality sector. Operators are demanding more cohesive, personalized, and data-driven guest journeys—and together, we were able to demonstrate just that. People were blown away by the Maestro/Silverware integration and how we are generating more revenue, streamlining workflows, maximizing staff efficiencies, and greatly enhancing the modern guest experience.
A Glimpse Into the Future of Hospitality Tech
The Maestro team engaged in countless conversations on the show floor that provided valuable insights into the future of hotel technology. Key themes included personalization, guest mobility, data security, and staff enablement. These priorities are reflected in Maestro's 2025 product roadmap and ongoing development efforts that include rollout of its seamless payment experience to Canada this year; adjustment of its internal client document management processes; and integration with Booking.com. Feedback has also led to expanding features and functions, such as automated deposit requests and enhancing responses to no-shows and cancellations.
HITEC is more than a tradeshow; it's a litmus test for where the industry is headed, added Major. Our team came away energized, informed, and more aligned than ever on what operators need most—tools that are intuitive, flexible, and deeply integrated across every guest touchpoint. At Maestro, we are uniquely positioned to help support independent operators with a strong foundation backed by our powerful booking engine and chat concierge. Our features are growing more expansive every day.
The Road Ahead
As part of the Fullsteam family of software and payments companies, Maestro remains laser-focused on growth and innovation. With Tim Major at the helm and Warren Dehan continuing to serve in a strategic advisory capacity, the company is well positioned to continue delivering best-in-class solutions that help operators thrive in a fast-changing landscape.
For more information or to schedule a personalized demo, visit www.maestropms.com.
About Maestro
Maestro is the preferred cloud hosted or on-premises All-In-One Web PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro's PCI certified and EMV ready enterprise system offers 20+ integrated modules on a single database including touchless and mobile apps to increase engagement, drive direct bookings, centralize operations; all while enabling a unified & seamless guest journey from booking to checkout and everything in between. For over 45 years Maestro's Diamond Plus Service has provided unparalleled 24/7 support and education services to keep hospitality groups thriving and productive. Click here for more information on Maestro PMS. Click here to get your free PMS Buying guide.
Barb Worcester
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