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With WGA Win, ‘The Penguin' Is Shaping Up to Be an Emmys Superpower

With WGA Win, ‘The Penguin' Is Shaping Up to Be an Emmys Superpower

Yahoo17-02-2025
Aside from the peculiar appearance of a certain flightless waterfowl, Saturday night's WGA Awards were a familiar affair.
'Hacks' won its second trophy in four years for Best Comedy Series, as well as its second trophy in the same span for Best Episodic Comedy, continuing a victory parade that began at the 2024 Emmys when it upset 'The Bear' for the top prize. That hot streak has continued into 2025 with wins at the Casting Society of America, Costume Designers Guild Awards, Directors Guild Awards, Producers Guild Awards, and AFI Awards, among others. With Season 4 having wrapped production in January, creators Lucia Aniello, Paul W. Downs, and Jen Statsky's Max original should enter the 2025 Emmy season as the presumptive favorite.
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'Anora,' 'Hacks,' and 'Shōgun' Steal the Show at the 2025 WGA Awards (Winners List)
The season's dominant drama, 'Shōgun,' won't be back in time to compete in 2025 — the writers' room is still plugging away at Season 2 — but its Season 1 winning streak also kept rolling at the WGA Awards, where Justin Marks and Rachel Kondo took home Best Drama Series, Best Episodic Drama, and Best New Series. Add those trophies to a mantle straining to support recognition from the Art Directors Guild (which were also awarded on Saturday), CSA, CDG, DGA, PGA, and AFI Awards — not to mention those 18 Emmys and potential further wins at the SAG Awards and Independent Spirit Awards ('Shōgun' has five nominations at each) — and odds are high awards voters will remember the sweeping epic whenever it returns.
Additional winners included 'Bob's Burgers,' which took home the Animation honor for the episode 'Saving Favorite Drive-in,' written by Katie Crown; 'Last Week Tonight with John Oliver,' for Comedy/Variety Series – Talk or Sketch; and 'Nikki Glaser: Someday You'll Die,' for Comedy/Variety Special. 'Bob's Burgers' has been nominated 16 times across 11 seasons, and now has two wins. 'Last Week Tonight with John Oliver' has eight wins in 10 years. Both are expected to earn more Emmy love in 2025, having been highly successful throughout their respective runs.
All in all, there weren't many opportunities for new Emmy contenders to flex their might. There were zero new series nominated for Best Comedy Series, and of the new shows nominated for Best Drama — 'Fallout,' 'Mr. and Mrs. Smith,' and 'Shōgun' — none are expected to compete this year. Even the New Series category was sparse, with 'English Teacher' and 'Nobody Wants This' unable to crack the Best Comedy Series race, let alone topple 'Shōgun' in their shared category. (New Series doesn't discriminate between comedies and dramas.)
But then there's that peculiar 'Penguin.' A hybrid of legacy HBO dramas and Warner Bros. Discovery I.P., Lauren LaFranc's fall favorite bumped off the presumed frontrunner Saturday night, beating 'Ripley' for Best Limited Series. That it didn't have to compete with 'Baby Reindeer,' which won last year's Emmy but wasn't eligible at the WGA Awards, may have helped keep the category from looking as repetitious as all the others, but 'The Penguin' besting 'Ripley,' FX's 'Say Nothing,' HBO's own 'True Detective: Night Country,' and the Apple TV+ summer sensation 'Presumed Innocent' is still plenty impressive.
Still, the win isn't completely out of left field. As IndieWire pointed out when 'The Penguin' landed three SAG nominations in January, the 'Batman' spinoff is shaping up to be an Emmy heavyweight. It pulled in three DGA nominations (before losing to 'Ripley') and a PGA nomination (where it lost to 'Baby Reindeer'), but now 'The Penguin' is earning wins. In addition to its WGA Award, the series took home an AFI Award, triumphed in two of its four Critics Choice categories, and won Best Limited Series at the Art Directors Guild Awards and the Special Make-Up Effects honor from the Make-Up and Hair Stylists Guild — the latter two both happening Saturday night.
And 'The Penguin' may not be done — this winter, or this year. Colin Farrell is the current favorite to win a SAG Award, and Cristin Milioti has a decent shot at winning the Indie Spirit Award, too. As for the Emmys, all bets are off. With widespread appeal across every branch of TV Academy and HBO's exemplary awards team running the campaign, 'The Penguin' should have a significant presence on TV's big night. As always, we'll have to wait and see how the spring releases perform — Netflix has 'Zero Day' and 'Adolescence,' Apple has 'The Studio' and 'Dope Thief,' Hulu has 'Dying for Sex,' and HBO will also be running 'Task' — but 'The Penguin' is certainly mirroring its title character's steady emergence as the new boss.
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2023 Emmy Predictions: Who Will Win at the Primetime Emmy Awards?
2023 Emmy Predictions: Outstanding Documentary or Nonfiction Special
2023 Emmy Predictions: Outstanding Documentary or Nonfiction Series
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Sydney Sweeney Just Had the Biggest Controversy of Her Career. Now What?
Sydney Sweeney Just Had the Biggest Controversy of Her Career. Now What?

Yahoo

time3 hours ago

  • Yahoo

Sydney Sweeney Just Had the Biggest Controversy of Her Career. Now What?

'Tis the season of Sydney Sweeney. It just now comes with an asterisk. The two-time Emmy nominated actress, producer, Ford aficionado and booked-and-busy brand partner is revving up for the busiest run of a still rising career. On the heels of a meaty role opposite Oscar winner Julianne Moore in the Apple TV+ movie Echo Valley, Sweeney has two films in theaters on back-to-back weekends in August: Tony Tost's Americana followed a week later by Ron Howard's period thriller Eden opposite Jude Law, Ana de Armas, Vanessa Kirby and Daniel Brühl. More from The Hollywood Reporter NY Film Festival Adds Bruce Springsteen Biopic 'Deliver Me From Nowhere' as Spotlight Gala Hollywood Flashback: Brooke Shields' Jeans Ad Did Not Sit Well Lizzo Calls Out Sydney Sweeney American Eagle Jeans Ad in New Song September delivers an anticipated Toronto International Film Festival world premiere for a big swing as a queer boxer in David Michod's biopic Christy, which she also produced, followed by Paul Feig's psychological thriller The Housemaid opposite Amanda Seyfried. Early footage of the latter film electrified CinemaCon audiences when it debuted in Las Vegas in April. Oh, and the final season of Euphoria, the show that made Sweeney a star, is on the horizon for early 2026. Who could have guessed that a seemingly harmless denim campaign would force a footnote on what could have been a glorious few months because of how it stirred up a surprise culture war that stretched from TikTok to the White House, with everyone from Lizzo to Donald Trump weighing in with an opinion. But that's what happened after American Eagle dropped its 'Sydney Has Great Jeans' campaign July 23. It was designed as an ambitious partnership that included print ads, 3D billboards (including one on the Sphere in Las Vegas), Snapchat lens technology that allowed users to interact with a digital Sweeney, and a limited run of the 'Sydney Jean' with 100 percent of the net proceeds donated to a nonprofit of the star's choice. Within days, a handful of TikTok users took offense to a campaign clip that features Sweeney saying (with unique inflection), 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.' The users claimed it promoted eugenics or was a form of Nazi propaganda because Sweeney is white, blond-haired and blue-eyed. While countless users dismissed the theories as nonsense, the dog pile had begun causing the hot takes to go viral. Mainstream media outlets picked up on the swirl and the coverage helped spread the controversy far and wide, from from late night to the White House. President Donald Trump clocked in after The Guardian reported that Sweeney registered as a Republican in Florida prior to the 2024 election. 'Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there. It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!' Trump posted on Truth Social. 'The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be.' His post came hot on the heels of American Eagle defending its campaign while pushing back on the narrative that there was any other message to the pun. 'Sydney Sweeney Has Great Jeans is and always was about the jeans,' the brand shared on Instagram on Aug. 1. Sweeney stayed silent. She still hasn't said a word about the campaign or its backlash — allowing American Eagle's statement to stand on its own as the brand reiterated that it was just a slogan about jeans and nothing more — but she did return to Instagram on Wednesday to promote Americana with a carousel of artistic behind-the-scenes images for her 25.3 million followers. 'A few years ago I filmed this little movie with some friends and now you get to meet Penny Jo,' posted Sweeney, seen in many of the images that also feature Paul Walter Hauser and pop star turned actress Halsey. It's the only recent promotion for the film that Sweeney has done aside from hitting the red carpet for a premiere at L.A. venue Desert 5 Spot on Aug. 3. But that night, she only posed for photos before quickly ducking inside without speaking to reporters. It begs a question: What should Sweeney do now? Not much says Nathan Miller, CEO and founder of full-service strategic and crisis communications firm Miller Ink, which represents Fortune 500 companies and celebrities. 'American Eagle played it reasonably well,' he explained, adding that the brand's response reflects the current culture. 'The same brand five years ago would've apologized profusely and tried to move past it quickly. Instead, they stuck to their guns and stood by the campaign. It was irreverent enough without being offensive. What was great about it for Sweeney is that while it may have had everyone talking, she wasn't. Everyone was speaking about her, and she doesn't have to do anything.' But with a busy fall up ahead, she surely will have to speak at some point about her new films even if the first time she does field questions from the press is during a TIFF press conference. Asked how she should respond to the reveal about her voting record as a Republican, Miller said, again, she doesn't need to engage. 'If it is authentic to her and she wants to be public about it, great, but she should not feel compelled to do so just because someone dug up her party registration. It's totally appropriate for her to say, 'I don't discuss my politics, that's personal. I'm only here to talk about my movie.' And she doesn't lose. That's the safest strategy,' he noted, adding that on the flip side it is possible today to build a brand as a political celebrity as there have been plenty of examples on the left. Reaching across the aisle today only helps to widen one's appeal, Miller said. Lucy Robertson, head of brand marketing at Buttermilk, an agency that specializes in creator marketing, said the American Eagle campaign felt like a 'misstep' for Sweeney because rather than leveraging her as a creative partner who helped shape the narrative. 'It uses her as a convenient 'hook' to hang the campaign on, in this case, with a tone-deaf 'good genes' message that quietly reinforces Eurocentric beauty ideals like white skin, blonde hair, blue eyes.' Robertson said that 'real influence' in today's market comes from being 'embedded in the creative ecosystem for the long-term' rather than just doing one-off endorsement deals. Sweeney has a long history of brand deals after having partnered with Laneige, Miu Miu, Armani Beauty, Kérastase, Heydude, Dr. Squatch and Baskin-Robbins. 'Zendaya's partnership with On, for example, sets the benchmark. In that 14-month collaboration — set to be the first chapter of a multi-year partnership — she hasn't just starred in ads — she's co-designed the Cloudzone Moon sneaker, helped craft the visual story in the evocative 'Be Every You' campaign, and shaped how her identity and movement translate into both product and storytelling,' Robertson explained of Sweeney's Euphoria co-star. 'That level of integration deepens cultural currency where we've seen Sydney front multiple brand campaigns in a short space of time, the result can feel more transactional than transformative.' A well-placed legal source familiar with negotiating A-list brand deals says it may be too soon to tell whether the social media swirl will affect Sweeney's future partnerships and acting gigs. Companies might prefer not to work with her if they believe consumers have Sweeney fatigue or if her exposure could tarnish their image. (Amid the American Eagle backlash, Baskin-Robbins disabled comments on its TikTok videos featuring Sweeney.) The expert notes their advice to clients varies based on star wattage and that there's a science to measuring celebrity. At a certain level of fame, too many product endorsements could dull one's A-list image, the source added, while others turn to international markets to keep cash flow coming in while avoiding being 'everywhere' on their home turf. Meanwhile, brand deals are becoming a necessity for middle-of-the-road actors who are feeling the squeeze of studio consolidation with fewer available gigs. Matt Herbert, Chief Commercial Officer of brand tracking platform Tracksuit, tells The Hollywood Reporter that the reaction to AE's campaign 'doesn't need to necessarily define AE, but it is about how they react from here on.' He cites Pepsi's controversial 2017 ad with Kendall Jenner that some called tone-deaf for using strikingly similar themes to Black Lives Matter protests. (The company later pulled the commercial online.) Tracksuit also found that brand awareness for another one of Sweeney's brand partnerships for Dr. Squatch saw that company boosted by three percentage points from August 2024 to July 2025. (Recall that the men's soap brand sold bars made with her actual bathwater due to popular demand.) 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Denzel Washington: ‘I'm Not That Interested' in Winning Oscars
Denzel Washington: ‘I'm Not That Interested' in Winning Oscars

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timea day ago

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Denzel Washington: ‘I'm Not That Interested' in Winning Oscars

Denzel Washington has adopted a post-Oscars mentality after spending decades in the Hollywood machine. The two-time Academy Award winner said during a recent appearance 'Jake's Takes' while promoting his latest film 'Highest 2 Lowest' that awards don't mean that much to him. 'I've been at this a long time, and there's times when I've won, shouldn't have won, didn't win, should have won,' Washington said in the below video. 'Man gives the award, God gives the reward. I'm not that interested in Oscars.' More from IndieWire How 'Night Always Comes' Cracks Action Sequences Wide Open 'Dry Leaf' Review: Alexandre Koberidze's Latest Is Low-Resolution and Hard Going And he isn't even that big of a fan of the two he already has: 'People say, 'Well, where do you keep it?' I say, 'Next to the other one,'' he said of his pair of Oscars. 'I'm not bragging. I'm just telling you how I feel about it. On my last day, it ain't going to do me a bit of good.' Washington won Best Supporting Actor for 'Glory' in 1990 and Best Actor for 'Training Day' in 2002. He has also been nominated for his work in 'Cry Freedom' (1987), 'Malcolm X' (1992), 'The Hurricane' (1999), 'Flight' (2012), 'Fences' (2016), 'Roman J. Israel, Esq.' (2017), and 'The Tragedy of Macbeth' (2021). He was notably snubbed in 2024 for 'Gladiator II.' Washington's 'Malcolm X' lose has since been deemed by many as one of the biggest Academy snubs of all-time (Al Pacino won the Best Actor award for 'Scent of a Woman' instead in 1993). Washington previously told Esquire that, after losing for 'Malcolm X,' he asked his wife Pauletta Washington to start voting in his place for the Academy Awards. 'I went through a time then when [my wife] Pauletta would watch all the Oscar movies — I told her, I don't care about that,' he said. ''They don't care about me? I don't care. You vote. You watch them. I ain't watching that.' I gave up. I got bitter. My pity party.' Washington has also been outspoken about his 'Gladiator II' and 'American Gangster' auteur Ridley Scott never having won Best Director. 'Ridley is overdue,' Washington told The Hollywood Reporter. 'How can he not have won an Oscar? That doesn't even make sense. I don't believe it, actually.' Washington also told 'BBC Radio 1' that Scott not having an Oscar is proof that the Academy can't do their 'job' recognizing deserving talent. 'Would you tell somebody how can this man not have an Academy Award? Do your job,' he said. 'I mean seriously, though. … Believe me, and I'm not talking out a turn, he doesn't give a…' Washington's frequent collaborator Spike Lee, who directed the actor in both 'Malcolm X' and 'Highest 2 Lowest' among many other films, previously said, 'We don't do our work for awards, which are nice, but it's the work that is going to stand above all awards.' Best of IndieWire Guillermo del Toro's Favorite Movies: 56 Films the Director Wants You to See 'Song of the South': 14 Things to Know About Disney's Most Controversial Movie Nicolas Winding Refn's Favorite Films: 37 Movies the Director Wants You to See

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